It’s not big, but it is clever
Watching BBC Sports Personality of the Year left us pondering the great sporting achievements of 2012; not least how Bradley Wiggins – a mod from Kilburn – managed to lift the Tour de France and t...
How Brands Grow [Speed Summary]
How Brands Grow: What Marketers Don't Know Author: Byron Sharp Publisher: Oxford University Press Publication: 2011 How Brands Grow: What Marketers Don't Know (HBG) is one of those business bestse...
Cool Co-Creation Examples: Heineken
Heineken Open Design Explorations Edition 1: The Club What does the future of clubbing look like?  Co-creation can give you an answer. Global brewer Heineken recruited a virtual team of 19 young eme...
Don’t Innovate, Imitate!
We're re-reading one of our latest favourite business books in order to prepare a speed summary for clients, Obed Shenkar's; Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge. We'...
Do Focus Group Kill Innovation?
It’s the familiar plaintive cry of the innovator. Focus groups kill innovation. Gianfranco Zaccai, designer of the Swiffer mop, and co-founder and president of the global design and innovation consu...

To hear more about what we are up to and the work we are doing, why not join our mailing list?