Why Innovators must be Pigs
There is an old riddle: In a bacon-and-egg sandwich, what's the difference between the Chicken and the Pig? Answer: The Chicken is involved, but the Pig is committed! This leads us to one of the ke...
It’s not big, but it is clever
Watching BBC Sports Personality of the Year left us pondering the great sporting achievements of 2012; not least how Bradley Wiggins – a mod from Kilburn – managed to lift the Tour de France and t...
How Brands Grow [Speed Summary]
How Brands Grow: What Marketers Don't Know Author: Byron Sharp Publisher: Oxford University Press Publication: 2011 How Brands Grow: What Marketers Don't Know (HBG) is one of those business bestse...
Cool Co-Creation Examples: Heineken
Heineken Open Design Explorations Edition 1: The Club What does the future of clubbing look like?  Co-creation can give you an answer. Global brewer Heineken recruited a virtual team of 19 young eme...

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