Forward Thinking

We’re living in the ‘Co-Creation Age’

Some things become so intuitive that it becomes hard to comprehend there is (or was) another way: taking money out any time day or night, ringing a friend when you're walking down the street, having y...

14th January 2013   |   3 minute read

Forward Thinking

How can you become more innovative?

Most of us would like to be more creative or find ways to develop more innovative solutions to the problems we face, after all it is always held up as a key differentiator for personal and business su...

11th January 2013   |   3 minute read

Forward Thinking

Predicting 2013: 9 Mega-Trends that will shape the next 12 months

Innovation helps to create the future, but the context in which a new idea exists is key to its success. So we combined thinking from ‘Blink’ and the ‘Wisdom of Crowds’ and asked colleagues fr...

7th January 2013   |   3 minute read

Forward Thinking

Predicting 2013: The 5 Most Influential ‘Events’ of the Next Year

Context is crucial to the success of any innovation, so to whet your appetite for our 2013 mega-trends (which we will share on Monday), here are the predictions from our expert 'crowd' on what will be...

2nd January 2013   |   3 minute read

Forward Thinking

Why Innovators must be Pigs

There is an old riddle: In a bacon-and-egg sandwich, what's the difference between the Chicken and the Pig? Answer: The Chicken is involved, but the Pig is committed! This leads us to one of the ke...

24th December 2012   |   3 minute read

Forward Thinking

It’s not big, but it is clever

Watching BBC Sports Personality of the Year left us pondering the great sporting achievements of 2012; not least how Bradley Wiggins – a mod from Kilburn – managed to lift the Tour de France and t...

19th December 2012   |   3 minute read

Speed Summaries

Imagine: How Creativity Works [Speed Summary]

Imagine: How Creativity Works Author: Jonah Lehrer Publisher: Houghton Publication: 2012 Here's how creativity works - you sweat a problem until you get frustrated, then a flash of insight (epiph...

10th December 2012   |   3 minute read

Forward Thinking

Over 60’s Women: The Innovation Opportunity [Insight Video]

They are female, wealthy and active. And they are an expanding demographic with disposable income to burn. Already making up over 10% of the population, the cohort of Boomer women over 60 is set to g...

5th December 2012   |   3 minute read

Speed Summaries

How Brands Grow [Speed Summary]

How Brands Grow: What Marketers Don't Know Author: Byron Sharp Publisher: Oxford University Press Publication: 2011 How Brands Grow: What Marketers Don't Know (HBG) is one of those business bestse...

28th November 2012   |   3 minute read

Forward Thinking

Less Creativity, More “Recreativity” Please…

You know what creativity is - producing something different that has impact - but what about recreativity? Today's post from WordSpy gives you the lowdown on recreativity: recreativity n. Repurpos...

21st November 2012   |   3 minute read

Forward Thinking

Natural Inspiration for Innovation: Richard Hammond’s Miracles of Nature

At Brand Genetics, we believe in the awesome creative power of evolution; nature has spent 3.5 billion years producing ingenious answers to many of the innovation problems that our clients face tod...

19th November 2012   |   3 minute read

Forward Thinking

A Co-Creation Primer from The Harvard Business Review

What is co-creation anyway? Depends who you ask.  For us it most often means adding the voice of the user into the innovation process, not as passive respondents, but as active participants.  Of cou...

13th November 2012   |   3 minute read