Forward Thinking

The Age of the Ageing Consumer

There's one more thing the average marketeer can now be sure of - in addition to death and taxes, the population ageing is here to stay. We are witnessing a demographic shift without parallel in huma...

12th February 2013   |   3 minute read

Forward Thinking

Persuasive Innovation: The Six Strategies [Video]

Can an innovation be persuasive - or is persuasion something you simply layer on with marketing communications? At Brand Genetics, we believe innovations should be intrinsically persuasive - and that...

11th February 2013   |   3 minute read

Forward Thinking

10 Top Tips for Innovation

Short and sweet, but no less true for it, here is a summary of the 'Top 10 Tips for Innovation' which  help guide everyone in our agency: 1. No problem, no opportunity: only an innovation that solve...

6th February 2013   |   3 minute read

Forward Thinking

Video Gallery of Super Bowl 2013 Ads: Where’s the Innovation?

Here's a video gallery of all ads screened during yesterday's brand-fest otherwise known as the Super Bowl - at the Mercedes Benz superdome in New Orleans and featuring the Pepsi Halftime  Beyonce sh...

4th February 2013   |   3 minute read

Forward Thinking

The Innovative Power of Cities

One of the themes of this blog is the idea that 'Everything is a remix' or, to put it another way, all ideas have parents; products or offerings that combine to create something new. To continue this ...

28th January 2013   |   3 minute read

Forward Thinking

When less is more: Frugal Innovation

'Frugal Innovation' is one of the 2013 mega-trends we identified but we felt it was worthy of a closer look. So what's it all about? In essence, it's finding creative ways to do more with less. Typic...

24th January 2013   |   3 minute read

Forward Thinking

The Perils of Priming and how Co-Creation can Help

'Yes, Prime Minister' was recently described as an “essential training manual” for members of the government, but this example above could teach those of us in the insight hunting business a thing...

21st January 2013   |   3 minute read

Forward Thinking

Selfridges ‘No Noise’ is No Way Forward

In an interesting move Selfridges is launching a 'No Noise' campaign, which they describe on the website: "As we become increasingly bombarded with information and stimulation, the world is becoming ...

16th January 2013   |   3 minute read

Forward Thinking

We’re living in the ‘Co-Creation Age’

Some things become so intuitive that it becomes hard to comprehend there is (or was) another way: taking money out any time day or night, ringing a friend when you're walking down the street, having y...

14th January 2013   |   3 minute read

Forward Thinking

How can you become more innovative?

Most of us would like to be more creative or find ways to develop more innovative solutions to the problems we face, after all it is always held up as a key differentiator for personal and business su...

11th January 2013   |   3 minute read

Forward Thinking

Predicting 2013: 9 Mega-Trends that will shape the next 12 months

Innovation helps to create the future, but the context in which a new idea exists is key to its success. So we combined thinking from ‘Blink’ and the ‘Wisdom of Crowds’ and asked colleagues fr...

7th January 2013   |   3 minute read

Forward Thinking

Predicting 2013: The 5 Most Influential ‘Events’ of the Next Year

Context is crucial to the success of any innovation, so to whet your appetite for our 2013 mega-trends (which we will share on Monday), here are the predictions from our expert 'crowd' on what will be...

2nd January 2013   |   3 minute read