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How Brands Grow [Speed Summary]
How Brands Grow: What Marketers Don't Know Author: Byron Sharp Publisher: Oxford University Press Publication: 2011 How Brands Grow: What Marketers Don't Know (HBG) is one of those business bestse...
28th November 2012   |   3 minute read
Cool Co-Creation Examples: Heineken
Heineken Open Design Explorations Edition 1: The Club What does the future of clubbing look like?  Co-creation can give you an answer. Global brewer Heineken recruited a virtual team of 19 young eme...
12th November 2012   |   3 minute read
Don’t Innovate, Imitate!
We're re-reading one of our latest favourite business books in order to prepare a speed summary for clients, Obed Shenkar's; Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge. We'...
6th November 2012   |   3 minute read
Do Focus Group Kill Innovation?
It’s the familiar plaintive cry of the innovator. Focus groups kill innovation. Gianfranco Zaccai, designer of the Swiffer mop, and co-founder and president of the global design and innovation consu...
31st October 2012   |   3 minute read
Why Brainstorming Sucks [Infographic]
Here's a great infographic from Column Five on why group brainstorming is not the way to do innovation. Creativity by committee doesn't work because it hinders rather than facilitates productive thou...
30th October 2012   |   3 minute read
Why Innovation Needs Critical Thinking
The ever-insightful Farnam Street blog has posted a useful article on critical thinking, with interesting implications on why we need it in innovation. Too often, we use so called "insights" to drive...
29th October 2012   |   3 minute read

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