Speed Summaries

Imagine: How Creativity Works [Speed Summary]

Imagine: How Creativity Works Author: Jonah Lehrer Publisher: Houghton Publication: 2012 Here's how creativity works - you sweat a problem until you get frustrated, then a flash of insight (epiph...

10th December 2012   |   3 minute read

Forward Thinking

Over 60’s Women: The Innovation Opportunity [Insight Video]

They are female, wealthy and active. And they are an expanding demographic with disposable income to burn. Already making up over 10% of the population, the cohort of Boomer women over 60 is set to g...

5th December 2012   |   3 minute read

Speed Summaries

How Brands Grow [Speed Summary]

How Brands Grow: What Marketers Don't Know Author: Byron Sharp Publisher: Oxford University Press Publication: 2011 How Brands Grow: What Marketers Don't Know (HBG) is one of those busines...

28th November 2012   |   3 minute read

Forward Thinking

Less Creativity, More “Recreativity” Please…

You know what creativity is - producing something different that has impact - but what about recreativity? Today's post from WordSpy gives you the lowdown on recreativity: recreativity n. Repurpos...

21st November 2012   |   3 minute read

Forward Thinking

Natural Inspiration for Innovation: Richard Hammond’s Miracles of Nature

At Brand Genetics, we believe in the awesome creative power of evolution; nature has spent 3.5 billion years producing ingenious answers to many of the innovation problems that our clients face tod...

19th November 2012   |   3 minute read

Forward Thinking

A Co-Creation Primer from The Harvard Business Review

What is co-creation anyway? Depends who you ask.  For us it most often means adding the voice of the user into the innovation process, not as passive respondents, but as active participants.  Of cou...

13th November 2012   |   3 minute read

Forward Thinking

Cool Co-Creation Examples: Heineken

Heineken Open Design Explorations Edition 1: The Club What does the future of clubbing look like?  Co-creation can give you an answer. Global brewer Heineken recruited a virtual team of 19 young eme...

12th November 2012   |   3 minute read

Forward Thinking

20 Examples of Cool Innovative Packaging in FMCG

We do a lot of innovation work in the fmcg/cpg groceries category, and so we're big fans of the P&G-inspired "Moments of Truth" approach to innovation which puts a big premium on packaging and pac...

9th November 2012   |   3 minute read

Forward Thinking

Don’t Innovate, Imitate!

We're re-reading one of our latest favourite business books in order to prepare a speed summary for clients, Obed Shenkar's; Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge. We'...

6th November 2012   |   3 minute read

Speed Summaries

The Little Black Book of Innovation [Speed Summary]

The Little Black Book of Innovation: How it Works - How to do it Author: Scott D Anthony Publisher: Harvard Business Review Press Publication: 2012 The Little Black Book of Innovation demystifies ...

2nd November 2012   |   3 minute read

Forward Thinking

Do Focus Group Kill Innovation?

It’s the familiar plaintive cry of the innovator. Focus groups kill innovation. Gianfranco Zaccai, designer of the Swiffer mop, and co-founder and president of the global design and innovation consu...

31st October 2012   |   3 minute read

Forward Thinking

Why Brainstorming Sucks [Infographic]

Here's a great infographic from Column Five on why group brainstorming is not the way to do innovation. Creativity by committee doesn't work because it hinders rather than facilitates productive thou...

30th October 2012   |   3 minute read