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Do Focus Group Kill Innovation?
It’s the familiar plaintive cry of the innovator. Focus groups kill innovation. Gianfranco Zaccai, designer of the Swiffer mop, and co-founder and president of the global design and innovation consu...
31st October 2012   |   3 minute read
Why Brainstorming Sucks [Infographic]
Here's a great infographic from Column Five on why group brainstorming is not the way to do innovation. Creativity by committee doesn't work because it hinders rather than facilitates productive thou...
30th October 2012   |   3 minute read
Why Innovation Needs Critical Thinking
The ever-insightful Farnam Street blog has posted a useful article on critical thinking, with interesting implications on why we need it in innovation. Too often, we use so called "insights" to drive...
29th October 2012   |   3 minute read
Innovation is a Remix
If you haven't checked out the TED talk Everything is a Remix above, then do yourself a favour and watch the 9 minute show; it'll change the way you think about brand innovation. Bottom line - succ...
25th October 2012   |   3 minute read
The Truth About What Customers Want
The Truth About What Customers Want Author: Michael Solomon Publisher: FT Press Publication: 2009 Marketing is about satisfying needs, but in order to do that you need to understand needs.  To he...
26th April 2011   |   3 minute read

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