How Brands Grow [Speed Summary]
How Brands Grow: What Marketers Don't Know Author: Byron Sharp Publisher: Oxford University Press Publication: 2011 How Brands Grow: What Marketers Don't Know (HBG) is one of those busines...
Cool Co-Creation Examples: Heineken
Heineken Open Design Explorations Edition 1: The Club What does the future of clubbing look like?  Co-creation can give you an answer. Global brewer Heineken recruited a virtual team of 19 young eme...
Don’t Innovate, Imitate!
We're re-reading one of our latest favourite business books in order to prepare a speed summary for clients, Obed Shenkar's; Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge. We'...
Do Focus Group Kill Innovation?
It’s the familiar plaintive cry of the innovator. Focus groups kill innovation. Gianfranco Zaccai, designer of the Swiffer mop, and co-founder and president of the global design and innovation consu...
Why Brainstorming Sucks [Infographic]
Here's a great infographic from Column Five on why group brainstorming is not the way to do innovation. Creativity by committee doesn't work because it hinders rather than facilitates productive thou...

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