Speed Summaries

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World Author: Fred Reichheld and Rob Markey Publisher: Harvard Publication: 2011 How do brands grow?  Whilst the...

10th February 2012   |   3 minute read

Speed Summaries

Trade-off: Why Some Things Catch On, and Others Don’t

Trade-off: What Some Things Catch On, and Others Don't Author: Kevin Maney Publisher: Broadway Publication: 2010 Will your new brand or product catch on? It all depends on whether you're a 'high-f...

1st February 2012   |   3 minute read

Speed Summaries

The Truth About What Consumers Want (Part 2)

The Truth About What Customers Want Author: Michael Solomon Publisher: FT Press Publication: 2009 Marketing is about satisfying needs, but in order to do that you need to understand needs.  To he...

12th June 2011   |   3 minute read

Speed Summaries

The Truth About What Customers Want

The Truth About What Customers Want Author: Michael Solomon Publisher: FT Press Publication: 2009 Marketing is about satisfying needs, but in order to do that you need to understand needs.  To he...

26th April 2011   |   3 minute read

Speed Summaries

Enchantment: The Art of Changing Hearts, Minds, and Actions

Enchantment: The Art of Changing Hearts, Minds, and Actions Author: Guy Kawasaki Publisher: Portfolio/Penguin Publication: 2011 (March 3rd) One part Dale Carnegie, one part Robert Cialdini, and on...

29th March 2011   |   3 minute read

Speed Summaries

Predictably Irrational – The Hidden Forces that Shape Our Decisions [Speed Summary]

Predictably Irrational: The Hidden Forces that Shape Our Decisions Author: Dan Ariely Publisher: Harper Collins Publication: 2010 (Revised Expanded Ed.) Predictably Irrational is the bestselling b...

30th January 2011   |   3 minute read

Speed Summaries

The New Experts: Win Today’s Newly Empowered Customers at Their 4 Decisive Moments

The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments Author: Robert H. Bloom Publisher: Green Leaf Publication: 2010 Another month, another book on Customer Empowerme...

12th December 2010   |   3 minute read

Speed Summaries

Buyology: How Everything We Believe About Why We Buy is Wrong

Buyology: How Everything We Believe About Why We Buy is Wrong Author: Martin Lindstrom Publisher: Random House Publication: 2009 The big idea; brains scans don’t lie, people do.  So throw out y...

2nd November 2010   |   3 minute read

Speed Summaries

Shopper Marketing Speed Summary: How to Increase Purchase Decisions at the Point of Sale

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale Authors: Markus Stahlberg and Ville Maila Publisher: Kogan Page Publication: 2010 Shopper Marketing is a round up of cutt...

22nd September 2010   |   3 minute read

Speed Summaries

Repositioning Speed Summary: Marketing in an Era of Competition, Change, and Crisis

Repositioning: Marketing in an Era of Competition, Change, and Crisis Author: Jack Trout with Steve Rivkin Publisher: McGraw-Hill Publication: 2010 Three decades after igniting a revolution in ma...

6th August 2010   |   3 minute read

Speed Summaries

Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation

Fascinate: Your 7 Triggers to Persuasion & Captivation Author: Sally Hogshead Publisher: HarperCollins Publication date: Jan 15, 2010 Fascinate or Fail: Elk Blood, Opium and Aphrodisiacs Some ...

13th July 2010   |   3 minute read

Speed Summaries

Spent Speed Summary: Sex, Evolution and Consumer Behavior

Spent: Sex, Evolution and Consumer Behavior Author: Geoffrey Miller Publisher: Viking Publication date: July 2, 2009 Spent by Geoffrey Miller, professor of evolutionary psychology at the U...

6th June 2010   |   3 minute read