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Showing 209 results
Speed Summary: The Human Brand
The Human Brand Author: Chris Malone and Susan T. Fiske Publisher: John Wiley & Sons Publication: (2013) As humans, we have an innate tendency to make rapid judgements of other people....
24th February 2020   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
Empathy- based Research Empathy-Based Research: The Empathy Hire Play
This week we highlight play 5 out of 8 from our brand-new Empathy Playbook, the Empathy Hire Play. As a reminder, as innovation and research become increasingly dominated by quantitative data analy...
19th February 2020   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
Empathy- based Research Empathy-Based Research: The Projection Play
This week we highlight the 4th play from our brand-new Empathy Playbook, the Projection Play. As a reminder, as innovation and research become increasingly dominated by quantitative data analytics ...
12th February 2020   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
Empathy- based Research Empathy-Based Research: The Immersion Play
This week we highlight play 3 of 8 from our brand-new Empathy Playbook, the Immersion Play. As a reminder, as innovation and research become increasingly dominated by quantitative data analytics an...
5th February 2020   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
Empathy- based Research Empathy-Based Research: The Word Association Play
As innovation and research becomes increasingly dominated by quantitative data analytics and algorithms, market researchers need empathy more than ever to see the humans behind the numbers. Empathy is...
29th January 2020   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
Empathy- based Research Empathy-Based Research: The E.M.P.A.T.H.Y. Play
As innovation and research becomes increasingly dominated by quantitative data analytics and algorithms, market researchers need empathy more than ever to see the humans behind the numbers. Empathy is...
16th January 2020   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
2019 – Brand Genetics scales new heights!
As we sign-off 2019, concluding another year, and also a decade, it’s both exciting and also rewarding to be celebrating a +25% growth performance, achieving the highest turnover in our company’s ...
23rd December 2019   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
Navigating Gen Z Insight Navigating Gen Z insight: Physical wellness
This week we continue with our series of blogs, highlighting the insights from our latest report, which aims to help managers myth-bust the world of Gen Z. A quick dose of fact-checking reveals man...
17th October 2019   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
Navigating Gen Z Insight Navigating Gen Z insight: Emotional Wellbeing
What do you know about the cohort of 2 billion teens, tweens and young adults born between 1997 and 2012? The answer is probably less than you thought. A quick dose of fact-checking reveals many Gen Z...
11th October 2019   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour

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