Speed Summaries

Speed Summary: Homo Deus – A Brief History of Tomorrow

Homo Deus: A Brief History of TomorrowAuthor: Yuval Noah HarariPublisher: HarperPublication: 2016 What’s next for the human race? In Homo Deus - A Brief History of Tomorrow, historian and au...

27th September 2018   |   3 minute read

Human Experience

DNA-based nutrition, nutrition-by-picture and personalised vitamins… what we’ve been reading this week at Brand Genetics

This week we’ve been reading about Nutrition Tech, and a few insights have caught our eye… As one of the fastest-growing and most resilient markets, the wellness economy is now worth $3.7 trillion...

19th September 2018   |   3 minute read

Market Insight: Saudi Arabia Human Insight & Innovation in Saudi Arabia with MULU Athletics

At Brand Genetics, we believe in the power of empathy and understanding consumers as human beings first, keeping them at the centre of our insight and innovation. One example of a company that has ...

12th September 2018   |   3 minute read

Human Experience

How to “Be More Human”

As an agency that believes that the future is human, we at Brand Genetics are enjoying Reebok's 2018 latest '#BeMoreHuman' campaign starring positive female role models, including Ariana Grande, Gal G...

3rd September 2018   |   3 minute read

Human Experience

Ancient Egypt, Skin Scanners & Algorithmic beauty… what we’ve been reading this week at Brand Genetics

This week we’ve been reading about Beauty Tech, and a few insights have caught our eye… The beauty category is no exception when it comes to industries that have been revolutionised through advanc...

30th August 2018   |   3 minute read

Speed Summaries

Speed Summary: Sapiens – A Brief History of Humankind

Sapiens: A Brief History of HumankindAuthor: Yuval Noah HarariPublisher: HarperPublication: 2014 (2011 in Hebrew) What does it mean to be human? In a sweeping narrative spanning two and half m...

17th August 2018   |   3 minute read

Human Experience

International Lefthander’s Day and Inclusivity…. what we’ve been reading this week at Brand Genetics

We’ve been reading all about inclusivity and embracing the needs of diverse consumers and a few encouraging insights have caught our eye…  This week, in light of National Lefthander’s Day, Or...

17th August 2018   |   3 minute read

Human Experience

Breaking into cocktails and immersive dining…. what we’ve been reading this week at Brand Genetics

This week we’ve noticed an explosion in the experience economy, and a few enticing insights have caught our eye…  The consumer hunger for unique experiences continues apace.  A recent study fo...

8th August 2018   |   3 minute read

Human Experience

Spotify, Excedrin, and Empathy… what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading about tech-enabled empathy and a few interesting insights regarding both have caught our eye... There has been a lot of discussion and debate over whe...

2nd August 2018   |   3 minute read

BG Internships

Brand Genetics – Insight and Innovation Intern

We are looking for a creative, analytical, confident team player to work as part of our team for 3 months. In our small but agile company, the successful candidate will have the opportunity to get inv...

20th July 2018   |   3 minute read

Human Experience

London’s Pride March and the World Cup… what we’ve been reading this week at Brand Genetics

We’ve been reading about everyday discrimination and a few revealing insights have caught our eye…As anyone currently in England knows, the whole nation has been indulging in an orgy of football ...

17th July 2018   |   3 minute read

Forward Thinking

In the spirit of things – 4 emerging trends from Imbibe 2018

It has been well documented that people are drinking less, both in the amount consumed per session but also as a weekly total. Yet, testament to its ability to innovate, the spirit sector continues to...

16th July 2018   |   3 minute read