Hype surrounding smart technology and the Internet of Things is turning to reality, one device at a time.  Oral B is adding smart technology – appropriately enough – to its smartseries of toothbrushes, with the Connected Oral-B SmartSeries 7000.  The brush connects to a smartphone app via bluetooth 4 to help you track, monitor and optimise your dental hygiene regime with data that can be shared with dentists.

We’re big fans of adding digital value to consumer brand value propositions – as a way to differentiate and make margin.  How could you deliver digital value to your consumers?

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