Hype surrounding smart technology and the Internet of Things is turning to reality, one device at a time. Oral B is adding smart technology – appropriately enough – to its smartseries of toothbrushes, with the Connected Oral-B SmartSeries 7000. The brush connects to a smartphone app via bluetooth 4 to help you track, monitor and optimise your dental hygiene regime with data that can be shared with dentists.
We’re big fans of adding digital value to consumer brand value propositions – as a way to differentiate and make margin. How could you deliver digital value to your consumers?