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Cool Innovation in FMCG #5: P&G Tide Pods

Did you know that every lorry load of washing detergent sachets contains 650kg of plastic packaging waste?  Not launched (yet), here’s a cool waste-free innovation from designer Aaron Mickelson for P&G’s leading US brand detergent, Tide.

The backs of the detergent capsules are stitched together into a sheet of laundry pods, to create a tube with soap-soluble ink.  Consumers can tear off each POD and use it one-by-one.

Aaron Mickelson’s site The Disappearing Package contains a number of other cool FMCG (non)-packaging innovations.

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