{"version":"1.0","provider_name":"Brand Genetics","provider_url":"https:\/\/brandgenetics.com\/pt","author_name":"Brand Genetics","author_url":"https:\/\/brandgenetics.com\/pt\/author\/bg\/","title":"Empathy-Based Research: The Projection Play - Brand Genetics","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"SKg1SbsCtU\"><a href=\"https:\/\/brandgenetics.com\/pt\/empathy-based-research-the-projection-play\/\">Empathy-Based Research: The Projection Play<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brandgenetics.com\/pt\/empathy-based-research-the-projection-play\/embed\/#?secret=SKg1SbsCtU\" width=\"600\" height=\"338\" title=\"&#8220;Empathy-Based Research: The Projection Play&#8221; &#8212; Brand Genetics\" data-secret=\"SKg1SbsCtU\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brandgenetics.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2020\/02\/Slide3.jpeg","thumbnail_width":960,"thumbnail_height":356,"description":"This week we highlight the 4th play from our brand-new Empathy Playbook, the Projection Play. As a reminder, as innovation and research become increasingly dominated by quantitative data analytics and algorithms, we believe market researchers need empathy more than ever to see the humans behind the numbers. Empathy is our ability to see and feel [&hellip;]"}