{"id":10134,"date":"2026-07-04T23:32:13","date_gmt":"2026-07-04T22:32:13","guid":{"rendered":"https:\/\/brandgenetics.com\/?post_type=bgr_reports&#038;p=10134"},"modified":"2026-07-08T19:51:37","modified_gmt":"2026-07-08T18:51:37","slug":"revealing-the-why-behind-the-buy-4-steps-to-catalyse-brand-growth","status":"publish","type":"bgr_reports","link":"https:\/\/brandgenetics.com\/pt\/reports\/revealing-the-why-behind-the-buy-4-steps-to-catalyse-brand-growth\/","title":{"rendered":"Revealing The \u2018Why\u2019 Behind The Buy: 4 Steps to Catalyse Brand Growth"},"content":{"rendered":"<h4 class=\"wp-block-heading\"><em>Why do people buy the things they do?<\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">t\u2019s not always easy to know the&nbsp;<strong>true&nbsp;reasons<\/strong>&nbsp;why someone chooses brand A over brand B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is it price or the position on the shelf? Is it a specific feature or a memorable advertisement?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or is it something else, something the person isn\u2019t even aware of?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>95% of motivation is subconscious<\/strong>&nbsp;yet studies show that when brands match the motivations of consumers, they are more likely to grow.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So how do you tap into something that people aren\u2019t aware of?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our new report&nbsp;<strong>\u201cRevealing the \u2018Why\u2019 Behind the Buy\u201d&nbsp;<\/strong>we show to catalyse brand growth through motive-matching and reveal consumers\u2019 hidden motivations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With over 25 years of experience in consumer research and behavioural science, we are&nbsp;<strong>experts in the consumer motivations that can drive purchase decisions.&nbsp;&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">This report will:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outline the principles and science behind motive matching<\/li>\n\n\n\n<li>Show the importance of the subconscious in our decision making process<\/li>\n\n\n\n<li>Show you 4 steps brands can follow to reveal consumers\u2019 hidden motivations<\/li>\n\n\n\n<li>Show you how to \u201csupercharge\u201d the process by using Lexi \u2013 BG\u2019s very own AI psychoanalyst<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So, is your brand to get to the \u2018why\u2019 behind the buy and catalyse growth?<\/p>","protected":false},"author":24,"featured_media":9675,"template":"latest-insight-article-download-2","reports":[354],"class_list":["post-10134","bgr_reports","type-bgr_reports","status-publish","has-post-thumbnail","hentry","reports-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Revealing The \u2018Why\u2019 Behind The Buy: 4 Steps to Catalyse Brand Growth - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/reports\/revealing-the-why-behind-the-buy-4-steps-to-catalyse-brand-growth\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revealing The \u2018Why\u2019 Behind The Buy: 4 Steps to Catalyse Brand Growth - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"Why do people buy the things they do? t\u2019s not always easy to know the&nbsp;true&nbsp;reasons&nbsp;why someone chooses brand A over brand B. 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