{"id":10852,"date":"2026-09-08T07:25:14","date_gmt":"2026-09-08T06:25:14","guid":{"rendered":"https:\/\/brandgenetics.com\/?post_type=bgr_reports&#038;p=10852"},"modified":"2026-09-08T07:41:11","modified_gmt":"2026-09-08T06:41:11","slug":"winning-with-fans-how-brands-can-harness-the-power-of-sports-fan-motivations","status":"publish","type":"bgr_reports","link":"https:\/\/brandgenetics.com\/pt\/reports\/winning-with-fans-how-brands-can-harness-the-power-of-sports-fan-motivations\/","title":{"rendered":"Winning with fans: How brands can harness the power of sports fan motivations"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Over 1.1 billion people watched the 2022 Fifa World Cup Final, far eclipsing the 206 million daily twitter users or 530 million who watched man&#8217;s first step on the moon.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This creates a significant challenge for business \u2013 with record audiences, comes record levels of noise, competition, and barriers to cut through.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The World Cup holds almost as much focus, promise and appeal for brands as it does for players. So how can companies cut-through the noise to land meaningful interactions with fans around the world?<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">During the 2022 tournament, we ran an independent, global research study to find out the answer!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Our latest report contains:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A rich understanding of the motivations driving sports fan behaviour<\/li>\n\n\n\n<li>An in-depth look at how these motivations came to life throughout the build-up, in-the-moment of match day and post-match.<\/li>\n\n\n\n<li>A series of best-in-class highlights from brands which aligned to the 8 fan motivations at the 2022 Fifa World Cup.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Download the report top line and get in touch today to walk through the full report<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Are you looking to unlock the power of motivations to drive brand growth? Look no further!<\/strong><\/h4>","protected":false},"author":16,"featured_media":10853,"template":"","reports":[354],"class_list":["post-10852","bgr_reports","type-bgr_reports","status-publish","has-post-thumbnail","hentry","reports-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Winning with fans: How brands can harness the power of sports fan motivations - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/reports\/winning-with-fans-how-brands-can-harness-the-power-of-sports-fan-motivations\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winning with fans: How brands can harness the power of sports fan motivations - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"Over 1.1 billion people watched the 2022 Fifa World Cup Final, far eclipsing the 206 million daily twitter users or 530 million who watched man&#8217;s first step on the moon. 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