{"id":10855,"date":"2026-09-08T07:35:06","date_gmt":"2026-09-08T06:35:06","guid":{"rendered":"https:\/\/brandgenetics.com\/?post_type=bgr_reports&#038;p=10855"},"modified":"2026-09-08T07:41:28","modified_gmt":"2026-09-08T06:41:28","slug":"decoding-the-dna-of-weight-loss-drugs-glp-1s","status":"publish","type":"bgr_reports","link":"https:\/\/brandgenetics.com\/pt\/reports\/decoding-the-dna-of-weight-loss-drugs-glp-1s\/","title":{"rendered":"Decoding the DNA of weight loss drugs (GLP-1s)"},"content":{"rendered":"<h3 class=\"wp-block-heading\">The end of impulse? How appetite drugs are redefining consumer choice<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">GLP-1s are already having a profound impact on consumer behaviours, and it is a question of how &#8211; not if &#8211; they will continue to shape the market.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">By 2030 it is estimated that GLP-1 with have between 30-70 million global users, and 9% of the US population, who are consuming 15-40% fewer calories a day.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This disrupts not only <strong>what<\/strong> people eat, but <strong>why <\/strong>and <strong>how<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Good headway has been made for brands trying to navigate this evolving scenario from the quant perspective. However, at Brand Genetics we believed there was a real need for <strong>qualitative depth<\/strong> to ensure the <strong>human side of the story<\/strong> wasn&#8217;t being forgotten.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The result?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">6 months of hard work has given us the deepest, richest and most human-centric lens of how the rise of GLP-1 is <strong>impacting the way people think about their relationship with consumption<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Harnessing our proprietary DNA framework shone a light on the creation of a consumer mindset where <strong>self-control is the default<\/strong> and <strong>traditional cues for indulgence are failing<\/strong>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">To learn more, download our snack-sized report and get in touch if you are interested in hearing about any category implications!<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"author":16,"featured_media":10857,"template":"","reports":[],"class_list":["post-10855","bgr_reports","type-bgr_reports","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decoding the DNA of weight loss drugs (GLP-1s) - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/reports\/decoding-the-dna-of-weight-loss-drugs-glp-1s\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decoding the DNA of weight loss drugs (GLP-1s) - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"The end of impulse? How appetite drugs are redefining consumer choice GLP-1s are already having a profound impact on consumer behaviours, and it is a question of how &#8211; not if &#8211; they will continue to shape the market. 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