{"id":9016,"date":"2026-05-27T20:51:42","date_gmt":"2026-05-27T19:51:42","guid":{"rendered":"https:\/\/brandgenetics.com\/?page_id=9016"},"modified":"2026-07-29T15:52:29","modified_gmt":"2026-07-29T14:52:29","slug":"home","status":"publish","type":"page","link":"https:\/\/brandgenetics.com\/pt\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"header\">\n<div class=\"wp-block-column is-vertically-aligned-center limit-header is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center header-limit gs-hero is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:180px\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/brandgenetics.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"53\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/BG-logo.png\" alt=\"\" class=\"wp-image-9026\" style=\"width:180px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><nav style=\"font-size:14px\" class=\"has-text-color has-dark-blue-color is-responsive items-justified-right wp-block-navigation is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-89b4c9e9 wp-block-navigation-is-layout-flex\" id=\"home-menu\" aria-label=\"Main-menu\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Abrir menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Fechar menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul style=\"font-size:14px\" class=\"wp-block-navigation__container has-text-color has-dark-blue-color is-responsive items-justified-right wp-block-navigation\" id=\"home-menu\"><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--pointerenter=\"actions.openMenuOnHover\" data-wp-on--pointerleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" style=\"font-size: 14px\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\" id=\"decoding-menu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/brandgenetics.com\/pt\/decoding-growth\/\"><span class=\"wp-block-navigation-item__label\">Decoding Growth<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Decoding Growth submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container wp-block-navigation-submenu\" id=\"decoding-menu\"><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/reveal-oportunity\/\"><span class=\"wp-block-navigation-item__label\">Reveal Oportunity<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/generate-solutions\/\"><span class=\"wp-block-navigation-item__label\">Generate Solutions<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/maximise-impact\/\"><span class=\"wp-block-navigation-item__label\">Optimise Impact<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/accelerate-capabilities\/\"><span class=\"wp-block-navigation-item__label\">Accelerate Capabilities<\/span><\/a><\/li><\/ul><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/latest-insight\/\"><span class=\"wp-block-navigation-item__label\">Latest Insights<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/our-dna\/\"><span class=\"wp-block-navigation-item__label\">Our DNA<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item btn-1 bg-dark-blue wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/discuss-a-project\/\"><span class=\"wp-block-navigation-item__label\">DISCUSS A PROJECT<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns full-content has-custom-css is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-f77d19b6\" id=\"home\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"hero-banner\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video gs-hero\"><video autoplay loop muted src=\"https:\/\/res.cloudinary.com\/dxkqaz1zj\/video\/upload\/v1781822180\/home-video-bg_a2wule.webm\" playsinline><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content has-dark-blue-color has-light-gray-background-color has-text-color has-background has-link-color wp-elements-36d8c142a2006b842009ba8906f1f080 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"decoding-dna\">\n<div class=\"wp-block-column is-vertically-aligned-center limit gs-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:200\">Decoding the DNA of human behaviour to unlock brand growth<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"home-brands\">\n<div class=\"wp-block-column limit is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block gs-stagger-w\" data-cb-slides-per-view=\"3\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"2000\" data-cb-breakpoints='{\"768\":{\"slidesPerView\":7,\"slidesPerGroup\":1}}'><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide brand-item\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Anheuser-Busch-InBev-Logo.jpg\" alt=\"\" class=\"wp-image-10633\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Anheuser-Busch-InBev-Logo.jpg 2560w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Anheuser-Busch-InBev-Logo-300x169.jpg 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Anheuser-Busch-InBev-Logo-1024x576.jpg 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Anheuser-Busch-InBev-Logo-768x432.jpg 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Anheuser-Busch-InBev-Logo-1536x864.jpg 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Anheuser-Busch-InBev-Logo-2048x1152.jpg 2048w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Anheuser-Busch-InBev-Logo-18x10.jpg 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide brand-item\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"164\" height=\"91\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/company2.png\" alt=\"\" class=\"wp-image-9254\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide brand-item\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"210\" height=\"57\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/company3.png\" alt=\"\" class=\"wp-image-9253\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide brand-item\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"154\" height=\"86\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/company4.png\" alt=\"\" class=\"wp-image-9252\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide brand-item\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"51\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Mars-snacking.png\" alt=\"\" class=\"wp-image-10628\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Mars-snacking.png 90w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Mars-snacking-18x10.png 18w\" sizes=\"auto, (max-width: 90px) 100vw, 90px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide brand-item\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"236\" height=\"138\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Pepsi-logo.jpg\" alt=\"\" class=\"wp-image-10629\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Pepsi-logo.jpg 236w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Pepsi-logo-18x12.jpg 18w\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide brand-item\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"229\" height=\"54\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Kenvue-logo.png\" alt=\"\" class=\"wp-image-10631\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Kenvue-logo.png 229w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Kenvue-logo-18x4.png 18w\" sizes=\"auto, (max-width: 229px) 100vw, 229px\" \/><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content has-dark-blue-color has-text-color has-link-color wp-elements-b8f2067e281c29fbd89154377d91c7dd is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"unlock-growth\">\n<div class=\"wp-block-column is-vertically-aligned-top limit is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading gs-right\" style=\"font-style:normal;font-weight:200\">How are you looking to unlock growth?<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"carousel-learn-more\">\n<div class=\"wp-block-column limit has-dark-blue-color has-text-color has-link-color wp-elements-3defd76211a8dea941dc25fd0fc9d07f is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block gs-stagger-w\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-breakpoints='{\"768\":{\"slidesPerView\":3,\"slidesPerGroup\":1}}'><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide growth-item\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-orange-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Reveal Opportunity<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Through Foundational Insight<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-2\"><a class=\"wp-block-button__link has-dark-blue-color has-orange-2-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/brandgenetics.com\/reveal-oportunity\/\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px\">LEARN MORE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"677\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-219-1.webp\" alt=\"\" class=\"wp-image-9683\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-219-1.webp 665w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-219-1-295x300.webp 295w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-219-1-60x60.webp 60w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-219-1-80x80.webp 80w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide growth-item\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-fuscia-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Generate Solutions<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Through Behaviour Led Innovation<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-2\"><a class=\"wp-block-button__link has-dark-blue-color has-fuscia-2-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/brandgenetics.com\/generate-solutions\/\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px\">LEARN MORE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"660\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220-1.webp\" alt=\"\" class=\"wp-image-9682\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220-1.webp 665w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220-1-300x298.webp 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220-1-150x150.webp 150w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220-1-60x60.webp 60w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220-1-80x80.webp 80w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220-1-100x100.webp 100w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220-1-120x120.webp 120w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220-1-140x140.webp 140w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide growth-item\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-blue-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Maximise Impact<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">By Optimizing Strategy and Executions (comms, NPD)<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-2\"><a class=\"wp-block-button__link has-dark-blue-color has-blue-2-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/brandgenetics.com\/maximise-impact\/\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px\">LEARN MORE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"659\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176-1.webp\" alt=\"\" class=\"wp-image-9680\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176-1.webp 665w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176-1-300x297.webp 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176-1-150x150.webp 150w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176-1-60x60.webp 60w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176-1-80x80.webp 80w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176-1-100x100.webp 100w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176-1-120x120.webp 120w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176-1-140x140.webp 140w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide growth-item\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-green-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Accelerate Capabilities<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Through tailored<br>Training Programmes<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-2\"><a class=\"wp-block-button__link has-dark-blue-color has-green-2-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/brandgenetics.com\/accelerate-capabilities\/\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px\">LEARN MORE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"530\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-222-1.webp\" alt=\"\" class=\"wp-image-9681\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-222-1.webp 665w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-222-1-300x239.webp 300w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover is-light has-dark-blue-color has-text-color has-link-color wp-elements-ccb1dacd9d7066c4a75c98bedf5296cc\" id=\"where-the-opportunities-lie\"><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/website-home-lines-1.webm\" data-object-fit=\"cover\"><\/video><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#FFF\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center gs-bottom\" style=\"font-style:normal;font-weight:200\">We reveal the hidden forces driving what people do, why they do it and where the opportunities lie.<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"carousel-2\">\n<div class=\"wp-block-column limit has-dark-blue-color has-text-color has-link-color wp-elements-5c2e90db7c53d0de8597df7af67773ee is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block oportunities-item gs-stagger-w\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-breakpoints='{\"768\":{\"slidesPerView\":4,\"slidesPerGroup\":1}}'><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"82\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/where-oportunities1.png\" alt=\"\" class=\"wp-image-9263\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:200\">Snack<\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Developed the concept for an innovation launch which became the UK&rsquo;s #1 NPD in Sweet Snacking<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"155\" height=\"125\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/where-oportunities2.png\" alt=\"\" class=\"wp-image-9262\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:200\">Volume &amp; Revenues<\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Deep foundational insight guided strategy that enabled our client&rsquo;s brand to double in volume and value<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"129\" height=\"122\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/where-oportunities3.png\" alt=\"\" class=\"wp-image-9261\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:200\">Revenues<\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Mapping an emergent product category to identify new growth opportunities that helped our client triple revenues in this space<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"258\" height=\"104\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/where-oportunities4.png\" alt=\"\" class=\"wp-image-9260\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:200\">Volume Growth<\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Identifying the core insight and creative route for a campaign that drove huge brand engagement and growth<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"197\" height=\"112\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/where-oportunities5-1.png\" alt=\"\" class=\"wp-image-9264\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:200\">Brand Extension<\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Shaped and refined the concept and comms for a brand extension now worth $40 million<\/p>\n<\/div>\n<\/div><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover is-light has-custom-css wp-custom-css-dff822a0\" id=\"newsletter\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-blue-1-background-color has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<figure class=\"wp-block-video has-custom-css wp-custom-css-a5b68b51\"><video autoplay loop muted src=\"https:\/\/res.cloudinary.com\/dxkqaz1zj\/video\/upload\/v1782217557\/01-3_rxazes.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div class=\"wp-block-columns has-white-color has-gradient-blue-background-color has-text-color has-background has-link-color wp-elements-da36639ea16fa6e6c3d70831cf081a97 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"newsletter\">\n<div class=\"wp-block-column content is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center limit is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading gs-right\" style=\"font-style:normal;font-weight:200\">Subscribe to get the latest<br>human-first thinking<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center gs-fade is-layout-flow wp-block-column-is-layout-flow\"><style id=\"wpforms-css-vars-9052-block-ee688883-435a-46ce-90ea-ca83691eb9b0\">\n\t\t\t\t#wpforms-9052.wpforms-block-ee688883-435a-46ce-90ea-ca83691eb9b0 {\n\t\t\t\t--wpforms-label-color: 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id=\"latest-insights\"><div class=\"wp-block-column limit is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"home-heading-with-element\" class=\"wp-block-group gs-bottom is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-center has-custom-css wp-custom-css-84fe6faf\" style=\"font-style:normal;font-weight:200\">Our Latest Insights &amp; Thought Leadership<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"17\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/elementpng.png\" alt=\"\" class=\"wp-image-9576\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/elementpng.png 680w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/elementpng-300x8.png 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-10696 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership tag-behavioural-science tag-brand-genetics tag-human-behaviour tag-innovation tag-insight tag-market-research\"><div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/brandgenetics.com\/pt\/the-effort-heuristic-why-inconvenience-is-the-new-luxury\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"2480\" height=\"920\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/08\/August-2026-Driver-Article-Website-Image.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The Effort Heuristic: Why Inconvenience is the New Luxury\" style=\"object-fit:cover;\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/08\/August-2026-Driver-Article-Website-Image.jpg 2480w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/08\/August-2026-Driver-Article-Website-Image-300x111.jpg 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/08\/August-2026-Driver-Article-Website-Image-1024x380.jpg 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/08\/August-2026-Driver-Article-Website-Image-768x285.jpg 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/08\/August-2026-Driver-Article-Website-Image-1536x570.jpg 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/08\/August-2026-Driver-Article-Website-Image-2048x760.jpg 2048w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/08\/August-2026-Driver-Article-Website-Image-18x7.jpg 18w\" sizes=\"auto, (max-width: 2480px) 100vw, 2480px\"><\/a><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/brandgenetics.com\/pt\/category\/thought-leadership\/\" rel=\"tag\">Thought Leadership<\/a><\/div><\/div><h6 class=\"wp-block-post-title\"><a href=\"https:\/\/brandgenetics.com\/pt\/the-effort-heuristic-why-inconvenience-is-the-new-luxury\/\" target=\"_self\">A heur&iacute;stica do esfor&ccedil;o: por que a inconveni&ecirc;ncia &eacute; o novo luxo<\/a><\/h6>\n<\/li><li class=\"wp-block-post post-10276 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership tag-behavioural-science tag-brand-genetics tag-human-centred-innovation tag-innovation tag-insight tag-market-research\"><div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/brandgenetics.com\/pt\/the-new-psychological-literacy-calibrating-automation-bias\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"2480\" height=\"920\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/July-2026-Abilities-Article-Website-Image.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The New Psychological Literacy: Calibrating Automation Bias\" style=\"object-fit:cover;\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/July-2026-Abilities-Article-Website-Image.jpg 2480w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/July-2026-Abilities-Article-Website-Image-300x111.jpg 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/July-2026-Abilities-Article-Website-Image-1024x380.jpg 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/July-2026-Abilities-Article-Website-Image-768x285.jpg 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/July-2026-Abilities-Article-Website-Image-1536x570.jpg 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/July-2026-Abilities-Article-Website-Image-2048x760.jpg 2048w\" sizes=\"auto, (max-width: 2480px) 100vw, 2480px\"><\/a><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/brandgenetics.com\/pt\/category\/thought-leadership\/\" rel=\"tag\">Thought Leadership<\/a><\/div><\/div><h6 class=\"wp-block-post-title\"><a href=\"https:\/\/brandgenetics.com\/pt\/the-new-psychological-literacy-calibrating-automation-bias\/\" target=\"_self\">A nova alfabetiza&ccedil;&atilde;o psicol&oacute;gica: calibrando o preconceito da automa&ccedil;&atilde;o<\/a><\/h6>\n<\/li><li class=\"wp-block-post post-10269 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership tag-brand-genetics tag-human-centred-innovation tag-innovation tag-insight tag-market-research\"><div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/brandgenetics.com\/pt\/the-shopper-schism-how-to-win-in-the-business-to-algorithm-b2a-economy\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"2480\" height=\"920\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/July-2026-eNablers-Article-Website-Image.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The Shopper Schism: How to Win in the Business-to-Algorithm (B2A) Economy\" style=\"object-fit:cover;\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/July-2026-eNablers-Article-Website-Image.jpg 2480w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/July-2026-eNablers-Article-Website-Image-300x111.jpg 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/July-2026-eNablers-Article-Website-Image-1024x380.jpg 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/July-2026-eNablers-Article-Website-Image-768x285.jpg 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/July-2026-eNablers-Article-Website-Image-1536x570.jpg 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/July-2026-eNablers-Article-Website-Image-2048x760.jpg 2048w\" sizes=\"auto, (max-width: 2480px) 100vw, 2480px\"><\/a><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/brandgenetics.com\/pt\/category\/thought-leadership\/\" rel=\"tag\">Thought Leadership<\/a><\/div><\/div><h6 class=\"wp-block-post-title\"><a href=\"https:\/\/brandgenetics.com\/pt\/the-shopper-schism-how-to-win-in-the-business-to-algorithm-b2a-economy\/\" target=\"_self\">O Cisma do Shopper: Como Vencer na Economia Business-to-Algorithm (B2A)<\/a><\/h6>\n<\/li><li class=\"wp-block-post post-10251 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership tag-brand-genetics tag-human-centred-innovation tag-innovation tag-insight tag-market-research\"><div 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category-thought-leadership\"><div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/brandgenetics.com\/pt\/the-human-code-issue-3-decoding-the-dna-of-the-fifa-world-cup\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"2480\" height=\"920\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/June-2026-Newsletter-Website-Image.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The Human Code Issue 4 \/\/ Decoding the DNA of the FIFA World Cup\" style=\"object-fit:cover;\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/June-2026-Newsletter-Website-Image.jpg 2480w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/June-2026-Newsletter-Website-Image-300x111.jpg 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/June-2026-Newsletter-Website-Image-1024x380.jpg 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href=\"https:\/\/brandgenetics.com\/pt\/stop-selling-joy-decoding-the-tension-of-the-world-cup\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"2480\" height=\"920\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/June-2026-Article-Website-Image.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Stop Selling Joy: Decoding the Tension of the World Cup\" style=\"object-fit:cover;\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/June-2026-Article-Website-Image.jpg 2480w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/June-2026-Article-Website-Image-300x111.jpg 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/June-2026-Article-Website-Image-1024x380.jpg 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/June-2026-Article-Website-Image-768x285.jpg 768w, 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Leadership<\/a><\/div><\/div><h6 class=\"wp-block-post-title\"><a href=\"https:\/\/brandgenetics.com\/pt\/stop-selling-joy-decoding-the-tension-of-the-world-cup\/\" target=\"_self\">Pare de vender alegria: decodificando a tens&atilde;o da Copa do Mundo<\/a><\/h6>\n<\/li><li class=\"wp-block-post post-8954 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership\"><div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/brandgenetics.com\/pt\/the-human-code-issue-3-decoding-the-dna-of-the-sovereign-single\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"460\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/May-2026-Newsletter-Website-Image.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The Human Code Issue 3 \/\/ Decoding the DNA of the Sovereign Single\" style=\"object-fit:cover;\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/May-2026-Newsletter-Website-Image.jpg 1240w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/May-2026-Newsletter-Website-Image-300x111.jpg 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/May-2026-Newsletter-Website-Image-1024x380.jpg 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/May-2026-Newsletter-Website-Image-768x285.jpg 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/May-2026-Newsletter-Website-Image-283x105.jpg 283w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/May-2026-Newsletter-Website-Image-970x360.jpg 970w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/May-2026-Newsletter-Website-Image-800x297.jpg 800w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/May-2026-Newsletter-Website-Image-162x60.jpg 162w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\"><\/a><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/brandgenetics.com\/pt\/category\/thought-leadership\/\" rel=\"tag\">Thought Leadership<\/a><\/div><\/div><h6 class=\"wp-block-post-title\"><a href=\"https:\/\/brandgenetics.com\/pt\/the-human-code-issue-3-decoding-the-dna-of-the-sovereign-single\/\" target=\"_self\">O C&oacute;digo Humano, Edi&ccedil;&atilde;o 3 \/\/ Decodificando o DNA do Solteiro Soberano<\/a><\/h6>\n<\/li><li class=\"wp-block-post post-8932 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership tag-behavioural-science tag-human-behaviour tag-human-centred-innovation tag-innovation tag-insight tag-market-research\"><div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/brandgenetics.com\/pt\/decoding-the-dna-of-the-sovereign-single\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"460\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/Sovereign-Single-Website-Image.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Decoding the DNA of the &lsquo;Sovereign Single&rsquo;\" style=\"object-fit:cover;\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/Sovereign-Single-Website-Image.jpg 1240w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/Sovereign-Single-Website-Image-300x111.jpg 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/Sovereign-Single-Website-Image-1024x380.jpg 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/Sovereign-Single-Website-Image-768x285.jpg 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/Sovereign-Single-Website-Image-283x105.jpg 283w, 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wp-block-group-is-layout-constrained\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/brandgenetics.com\/pt\/the-human-code-issue-2-decoding-the-dna-of-the-value-paradox\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"950\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/04\/April-2026-Newsletter-Website-Image.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The Human Code Issue 2 \/\/ Decoding the DNA of the Value Paradox\" style=\"object-fit:cover;\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/04\/April-2026-Newsletter-Website-Image.jpeg 2560w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/04\/April-2026-Newsletter-Website-Image-300x111.jpeg 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/04\/April-2026-Newsletter-Website-Image-1024x380.jpeg 1024w, 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