{"id":9448,"date":"2026-06-16T20:11:08","date_gmt":"2026-06-16T19:11:08","guid":{"rendered":"https:\/\/brandgenetics.com\/?page_id=9448"},"modified":"2026-07-08T23:57:59","modified_gmt":"2026-07-08T22:57:59","slug":"generate-solutions","status":"publish","type":"page","link":"https:\/\/brandgenetics.com\/pt\/generate-solutions\/","title":{"rendered":"Gerando solu\u00e7\u00f5es"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile gs-hero-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"header\">\n<div class=\"wp-block-column is-vertically-aligned-center limit-header is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:180px\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/brandgenetics.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"53\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/BG-logo.png\" alt=\"\" class=\"wp-image-9026\" style=\"width:180px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><nav style=\"font-size:14px\" class=\"has-text-color has-dark-blue-color is-responsive items-justified-right wp-block-navigation is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-89b4c9e9 wp-block-navigation-is-layout-flex\" id=\"home-menu\" aria-label=\"Main-menu\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Abrir menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Fechar menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul style=\"font-size:14px\" class=\"wp-block-navigation__container has-text-color has-dark-blue-color is-responsive items-justified-right wp-block-navigation\" id=\"home-menu\"><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--pointerenter=\"actions.openMenuOnHover\" data-wp-on--pointerleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" style=\"font-size: 14px\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\" id=\"decoding-menu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/brandgenetics.com\/pt\/decoding-growth\/\"><span class=\"wp-block-navigation-item__label\">Decoding Growth<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Decoding Growth submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container wp-block-navigation-submenu\" id=\"decoding-menu\"><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/reveal-oportunity\/\"><span class=\"wp-block-navigation-item__label\">Reveal Oportunity<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/generate-solutions\/\"><span class=\"wp-block-navigation-item__label\">Generate Solutions<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/maximise-impact\/\"><span class=\"wp-block-navigation-item__label\">Optimise Impact<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/accelerate-capabilities\/\"><span class=\"wp-block-navigation-item__label\">Accelerate Capabilities<\/span><\/a><\/li><\/ul><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/latest-insight\/\"><span class=\"wp-block-navigation-item__label\">Latest Insights<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/our-dna\/\"><span class=\"wp-block-navigation-item__label\">Our DNA<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item btn-1 bg-dark-blue wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/discuss-a-project\/\"><span class=\"wp-block-navigation-item__label\">DISCUSS A PROJECT<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"generate-solutions\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns content section-full-height has-white-color has-dark-blue-background-color has-text-color has-background has-link-color wp-elements-768e726acf3d2e59ce083b1f55ed09c6 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"decoding-single-hero\">\n<div class=\"wp-block-column is-vertically-aligned-top limit gs-hero-right is-layout-flow wp-block-column-is-layout-flow\"><nav style=\"--separator: &quot;|&quot;\" class=\"breadcrumbs wp-block-breadcrumbs\" aria-label=\"Caminho de navega\u00e7\u00e3o\"><ol><li><a href=\"https:\/\/brandgenetics.com\/pt\/\">In\u00edcio<\/a><\/li><li><span aria-current=\"page\">Generate Solutions<\/span><\/li><\/ol><\/nav>\n\n\n<p class=\"page-title wp-block-paragraph\">GENERATE SOLUTIONS<\/p>\n\n\n\n<h1 class=\"wp-block-heading page-heading\">Through Behaviour<br>Led Innovation<\/h1>\n\n\n\n<h6 class=\"wp-block-heading page-sub-heading\">We define the critical behavioural levers to create a precise brief for innovation that drives real change.<\/h6>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns gs-bottom has-dark-blue-color has-light-gray-background-color has-text-color has-background has-link-color wp-elements-e4cf1ef086648f076264c79f70f904c4 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"decoding-sub-hero\">\n<div class=\"wp-block-column limit is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"decoding-sub-hero-container\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading has-text-align-center\">Evidence shows a&nbsp;lack of genuine&nbsp;human&nbsp;understanding&nbsp;and&nbsp;real behavioural&nbsp;insight&nbsp;is&nbsp;a primary cause&nbsp;of&nbsp;innovation failure.<\/h6>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\">At Brand Genetics, we&nbsp;avoid&nbsp;the obsession with features,&nbsp;formats&nbsp;and functionality. Instead, we obsess over how human decisions are&nbsp;actually made&nbsp;\u2014&nbsp;driven by emotion,&nbsp;identity&nbsp;and the search for meaning.&nbsp;<\/h6>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content has-dark-blue-color has-light-gray-background-color has-text-color has-background has-link-color wp-elements-d06b23ee49888a3cba449fe06954e180 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"decoding-way-we-apply\">\n<div class=\"wp-block-column is-vertically-aligned-center limit is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group gs-stagger is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"89\" height=\"103\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/symbol-dark.png\" alt=\"\" class=\"wp-image-9406\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\">The way we apply our capabilities<\/h1>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\">We use our science backed, evidence-based DNA Framework to decode the human operating system behind market performance.<\/h6>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\">This informs the different ways we tackle your foundational challenges, innovation opportunities and optimise market impact, including:<\/h6>\n<\/div>\n\n\n\n<div id=\"cap-slider\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group capabilities-wrapper gs-stagger is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group capabilities-slide has-fuscia-3-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"89\" height=\"81\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Vector.png\" alt=\"\" class=\"wp-image-9458\" style=\"width:auto;height:80px\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-dark-blue-color has-text-color has-link-color wp-elements-8610e5226f6e1e83e175be19c8990969\" style=\"font-style:normal;font-weight:400\">Opportunity Definition<\/h5>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:300\">We&nbsp;identify&nbsp;white spaces based on&nbsp;real human&nbsp;behaviour, not just market gaps, to develop robust,&nbsp;behaviourally-informed&nbsp;innovation platforms&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group capabilities-slide has-fuscia-3-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"82\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/2r-1.png\" alt=\"\" class=\"wp-image-9456\" style=\"width:auto;height:80px\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-dark-blue-color has-text-color has-link-color wp-elements-13c42db66c6a22c2ebf11857387996d7\" style=\"font-style:normal;font-weight:400\">Growth Workshops<\/h5>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:300\">We deliver inspiring&nbsp;sessions to help teams unlock new opportunities\u202f\u2013 from helping create&nbsp;Northstar&nbsp;Visions to guide strategic innovation to&nbsp;applying the&nbsp;science of creativity to&nbsp;develop ideas\u202f<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group capabilities-slide has-fuscia-3-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"77\" height=\"82\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/3r-1.png\" alt=\"\" class=\"wp-image-9457\" style=\"width:auto;height:80px\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-dark-blue-color has-text-color has-link-color wp-elements-c62826058bd1d5b99ed2e0761dc7623a\" style=\"font-style:normal;font-weight:400\">Hybrid<br>Creativity<\/h5>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:300\">We blend enhanced AI-led creativity with deep human&nbsp;expertise&nbsp;to generate high-quality ideas that address real needs; then co-create&nbsp;with&nbsp;early adopters and experts to get further, faster.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group capabilities-slide has-fuscia-3-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"75\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/4r-1.png\" alt=\"\" class=\"wp-image-9455\" style=\"width:auto;height:80px\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-dark-blue-color has-text-color has-link-color wp-elements-bf41156b793f754672b54396daf938de\" style=\"font-style:normal;font-weight:400\">Innovation Blueprints &amp;&nbsp;Concept Crafting:<\/h5>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:300\">We&nbsp;translate&nbsp;raw ideas into compelling concepts that people intuitively understand,&nbsp;want&nbsp;and choose; then&nbsp;create&nbsp;consumer-centric briefs ready to brief teams.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group capabilities-slide has-fuscia-3-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"77\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/5r-1.png\" alt=\"\" class=\"wp-image-9454\" style=\"width:auto;height:80px\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-dark-blue-color has-text-color has-link-color wp-elements-4b11783a4159e5fc4080eea5a8beca7f\" style=\"font-style:normal;font-weight:400\">Behavioural Optimisation<\/h5>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:300\">We use behavioural science to learn fast&nbsp;\u2014identifying&nbsp;what&nbsp;actually drives&nbsp;preference versus what is merely &#8220;nice to have&#8221;&nbsp;\u2014&nbsp;without killing&nbsp;good ideas&nbsp;prematurely.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content has-white-color has-dark-blue-background-color has-text-color has-background has-link-color wp-elements-4c7f6456625b7e5dfc7f1d5763e48080 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"decoding-testimonials\">\n<div class=\"wp-block-column limit is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center decoding-testimonials-heading gs-bottom\">We already Revealed Opportunities for these companies<\/h4>\n\n\n\n<div class=\"wp-block-columns decoding-testimonials-container has-dark-blue-color has-white-background-color has-text-color has-background has-link-color wp-elements-341149547c362752bd97c10fa6c2a752 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" style=\"font-style:normal;font-weight:400\">Transforming a local star into a global icon<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">PepsiCo\u2019s energy drink Sting had strong success in Asia but needed to fuel growth across new markets.\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We created a distinctive innovation platform rooted in Sting\u2019s brand DNA, supported by immersive workshops and global stakeholder engagement. This ensured both culturally relevant activation and a robust innovation pipeline.\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result was a portfolio of ready-to-launch concepts and a brand equipped to compete in a global market projected to reach $84B by 2030.\u200b<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"1024\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/container-group-799x1024.webp\" alt=\"\" class=\"wp-image-9432\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/container-group-799x1024.webp 799w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/container-group-234x300.webp 234w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/container-group-768x984.webp 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/container-group.webp 908w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-gradient-blue-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"decoding-testimonial\">\n<div class=\"wp-block-column limit has-gradient-blue-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group testimonial-single-wrapper has-light-gray-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"ti-widget ti-wp-testimonial-1 ti-no-logo ti-no-stars\" data-layout-id=\"37\" data-layout-category=\"slider\" data-set-id=\"light-minimal-large\" data-pid=\"\" data-language=\"pt\" data-close-locale=\"Fechar\" data-css-version=\"2\" data-review-text-mode=\"readmore\" data-reply-by-locale=\"Resposta do propriet\u00e1rio\" data-only-rating-locale=\"Este usu\u00e1rio deixou apenas uma avalia\u00e7\u00e3o.\" data-pager-autoplay-timeout=\"6\" > <div class=\"ti-widget-container ti-col-1\"> <div class=\"ti-reviews-container\"> <div class=\"ti-controls\"> <div class=\"ti-next\" aria-label=\"Pr\u00f3xima avalia\u00e7\u00e3o\" role=\"button\" tabindex=\"0\"><\/div> <div class=\"ti-prev\" aria-label=\"Avalia\u00e7\u00e3o anterior\" role=\"button\" tabindex=\"0\"><\/div> <\/div> <div class=\"ti-reviews-container-wrapper\">  <div class=\"ti-review-item source-Testimonials ti-image-layout-thumbnail\" data-platform-page-url=\"\" data-time=\"\" data-id=\"cfcd208495d565ef66e7dff9f98764da\" data-language=\"\" data-rating=\"5\" data-max-rating=\"5\" > <div class=\"ti-inner\"> <div class=\"ti-review-header\">  <div class=\"ti-profile-img\"> <img decoding=\"async\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/pepsi-logo-0-1-1-1-120x120.png\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/pepsi-logo-0-1-1-1-120x120.png 2x\" alt=\"Brian Zhang profile picture\" loading=\"lazy\" \/> <\/div> <div class=\"ti-profile-details\"> <div class=\"ti-name\"> Brian Zhang <\/div> <div class=\"ti-date\">Pepsi Global Marketing Innovation Manager\u200b<\/div> <\/div> <\/div> <span class=\"ti-stars\"><img decoding=\"async\" class=\"ti-star\" src=\"https:\/\/cdn.trustindex.io\/assets\/platform\/Google\/star\/f.svg\" alt=\"Google\" width=\"17\" height=\"17\" loading=\"lazy\" \/><img decoding=\"async\" class=\"ti-star\" src=\"https:\/\/cdn.trustindex.io\/assets\/platform\/Google\/star\/f.svg\" alt=\"Google\" width=\"17\" height=\"17\" loading=\"lazy\" \/><img decoding=\"async\" class=\"ti-star\" src=\"https:\/\/cdn.trustindex.io\/assets\/platform\/Google\/star\/f.svg\" alt=\"Google\" width=\"17\" height=\"17\" loading=\"lazy\" \/><img decoding=\"async\" class=\"ti-star\" src=\"https:\/\/cdn.trustindex.io\/assets\/platform\/Google\/star\/f.svg\" alt=\"Google\" width=\"17\" height=\"17\" loading=\"lazy\" \/><img decoding=\"async\" class=\"ti-star\" src=\"https:\/\/cdn.trustindex.io\/assets\/platform\/Google\/star\/f.svg\" alt=\"Google\" width=\"17\" height=\"17\" loading=\"lazy\" \/><\/span> <div class=\"ti-review-text-container ti-review-content\"><!-- R-CONTENT -->\u201cThe North Star workshop\u00a0was a great way to gather vision input from key stakeholders early on and align expectations; a critical foundation for Sting Innovation\u201d\u200b<!-- R-CONTENT --><\/div> <span class=\"ti-read-more\" data-container=\".ti-review-content\" data-collapse-text=\"Esconder\" data-open-text=\"Leia mais\" ><\/span> <\/div> <\/div>  <\/div> <\/div> <div class=\"ti-controls-line\"> <div class=\"dot\"><\/div> <\/div> <div class=\"ti-footer\">  <\/div> <div class=\"ti-footer-filter-text\"><!-- FOOTER FILTER TEXT --><\/div>  <\/div> <\/div> \n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content has-white-color has-dark-blue-background-color has-text-color has-background has-link-color wp-elements-dfaac6a54842a1aaa9d94b38d1d1475b is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"talk-to-us\">\n<div class=\"wp-block-column is-vertically-aligned-center limit is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group gs-bottom is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-d05cb3ef wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\">Do you have a project to discuss?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-2 is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-white-color has-gradient-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/brandgenetics.com\/discuss-a-project\/\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px\">TALK TO US<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content has-light-gray-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"decoding-unlock-growth-pages\">\n<div class=\"wp-block-column limit is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns limit has-dark-blue-color has-text-color has-link-color wp-elements-660ce7428b9df8387ad9b16dad706693 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center gs-fade is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:300px\">\n<h1 class=\"wp-block-heading\">See other ways we Unlock Growth:<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column gs-fade is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"carousel-learn-more\">\n<div class=\"wp-block-column limit has-dark-blue-color has-text-color has-link-color wp-elements-13a4e4f5322547a60d369b0aa9025615 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide growth-item reveal-opportunity\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-orange-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Reveal Opportunity<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Through Foundational Insight<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-2\"><a class=\"wp-block-button__link has-dark-blue-color has-orange-2-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/brandgenetics.com\/reveal-oportunity\/\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px\">LEARN MORE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"677\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-219.webp\" alt=\"\" class=\"wp-image-9283\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-219.webp 665w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-219-295x300.webp 295w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide growth-item generate-solutions\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-fuscia-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Generate Solutions<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Through Behaviour Led Innovation<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-2\"><a class=\"wp-block-button__link has-dark-blue-color has-fuscia-2-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/brandgenetics.com\/generate-solutions\/\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px\">LEARN MORE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"660\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220.webp\" alt=\"\" class=\"wp-image-9284\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220.webp 665w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220-300x298.webp 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220-150x150.webp 150w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide growth-item maximise-impact\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-blue-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Maximise<br>Impact<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">By optimizing strategy and executions (comms, NPD)<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-2\"><a class=\"wp-block-button__link has-dark-blue-color has-blue-2-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/brandgenetics.com\/maximise-impact\/\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px\">LEARN MORE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"659\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176.webp\" alt=\"\" class=\"wp-image-9282\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176.webp 665w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176-300x297.webp 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176-150x150.webp 150w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide growth-item accelerate-impact\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-green-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Accelerate<br>Impact<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Through tailored<br>Training Programmes<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-2\"><a class=\"wp-block-button__link has-dark-blue-color has-green-2-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/brandgenetics.com\/accelerate-capabilities\/\" 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