{"id":9463,"date":"2026-06-16T20:42:02","date_gmt":"2026-06-16T19:42:02","guid":{"rendered":"https:\/\/brandgenetics.com\/?page_id=9463"},"modified":"2026-08-03T15:19:54","modified_gmt":"2026-08-03T14:19:54","slug":"maximise-impact","status":"publish","type":"page","link":"https:\/\/brandgenetics.com\/pt\/maximise-impact\/","title":{"rendered":"Otimizar impacto"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"header\">\n<div class=\"wp-block-column is-vertically-aligned-center limit-header is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center header-limit gs-hero is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" 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items-justified-right wp-block-navigation\" id=\"home-menu\"><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--pointerenter=\"actions.openMenuOnHover\" data-wp-on--pointerleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" style=\"font-size: 14px\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\" id=\"decoding-menu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/brandgenetics.com\/pt\/decoding-growth\/\"><span class=\"wp-block-navigation-item__label\">Decoding Growth<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Decoding Growth submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container wp-block-navigation-submenu\" id=\"decoding-menu\"><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/reveal-oportunity\/\"><span class=\"wp-block-navigation-item__label\">Reveal Oportunity<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/generate-solutions\/\"><span class=\"wp-block-navigation-item__label\">Generate Solutions<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/maximise-impact\/\"><span class=\"wp-block-navigation-item__label\">Optimise Impact<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/accelerate-capabilities\/\"><span class=\"wp-block-navigation-item__label\">Accelerate Capabilities<\/span><\/a><\/li><\/ul><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/latest-insight\/\"><span class=\"wp-block-navigation-item__label\">Latest Insights<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/our-dna\/\"><span class=\"wp-block-navigation-item__label\">Our DNA<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item btn-1 bg-dark-blue wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/discuss-a-project\/\"><span class=\"wp-block-navigation-item__label\">DISCUSS A PROJECT<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"maximise-impact\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns content section-full-height has-white-color has-dark-blue-background-color has-text-color has-background has-link-color wp-elements-e25ce6f30c826166935fb37cc6b6e4c0 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"decoding-single-hero\">\n<div class=\"wp-block-column is-vertically-aligned-top limit gs-hero-right is-layout-flow wp-block-column-is-layout-flow\"><nav style=\"--separator: &quot;|&quot;\" class=\"breadcrumbs wp-block-breadcrumbs\" aria-label=\"Caminho de navega\u00e7\u00e3o\"><ol><li><a href=\"https:\/\/brandgenetics.com\/pt\/\">In\u00edcio<\/a><\/li><li><span aria-current=\"page\">Maximise Impact<\/span><\/li><\/ol><\/nav>\n\n\n<p class=\"page-title wp-block-paragraph\">MAXIMISE Impact<\/p>\n\n\n\n<h1 class=\"wp-block-heading page-heading\">By optimizing strategy and<br>executions<\/h1>\n\n\n\n<h6 class=\"wp-block-heading page-sub-heading\">We fine-tune&nbsp;strategy and&nbsp;execution against the reality of human decision-making to bridge the gap between intent and action.&nbsp;<\/h6>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns gs-bottom has-dark-blue-color has-light-gray-background-color has-text-color has-background has-link-color wp-elements-9fb9702498b027c23e40b010a508d3bc is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"decoding-sub-hero\">\n<div class=\"wp-block-column limit is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"decoding-sub-hero-container\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading has-text-align-center\">Great strategy often fails in execution. Why? Because marketing is too often designed for&nbsp;Homo Economicus&nbsp;\u2014&nbsp;assuming&nbsp;people&nbsp;are rational, attentive, and waiting to hear your message.<\/h6>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:300\">At Brand Genetics, we design for&nbsp;Homo Sapiens&nbsp;\u2014&nbsp;distracted, emotional and cognitive misers. We ensure your work lands in the real world, not just the boardroom.&nbsp;<\/h6>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content has-dark-blue-color has-light-gray-background-color has-text-color has-background has-link-color wp-elements-27e8228ddd72458edb0ebf705d890d54 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"decoding-way-we-apply\">\n<div class=\"wp-block-column is-vertically-aligned-center limit is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group gs-stagger is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"89\" height=\"103\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/symbol-dark.png\" alt=\"\" class=\"wp-image-9406\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\">The way we apply our capabilities<\/h1>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\">We use our science backed, evidence-based DNA Framework to decode the human operating system behind market performance.<\/h6>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\">This informs the different ways we tackle your foundational challenges, innovation opportunities and optimise market impact, including:<\/h6>\n<\/div>\n\n\n\n<div id=\"cap-slider\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group capabilities-wrapper gs-stagger is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group capabilities-slide has-blue-3-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"78\" height=\"84\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group.webp\" alt=\"\" class=\"wp-image-9469\" style=\"width:auto;height:80px\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-dark-blue-color has-text-color has-link-color wp-elements-b47ecdeacb456f754e7bbf5996035452\" style=\"font-style:normal;font-weight:400\">Behavioural&nbsp;Brand Audits<\/h5>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:300\">Standard audits measure what consumers\u202fsay;&nbsp;we reveal the&nbsp;unconscious beliefs and mental shortcuts&nbsp;that dictate how they\u202fact.&nbsp;We&nbsp;deliver a \u2018Behavioral&nbsp;Blueprint\u2019&nbsp;\u2013&nbsp;mapping the&nbsp;hidden levers for growth&nbsp;and&nbsp;identifying&nbsp;how to shift&nbsp;perceptions&nbsp;to win the moment of choice.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group capabilities-slide has-blue-3-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"86\" height=\"89\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group1.webp\" alt=\"\" class=\"wp-image-9470\" style=\"width:auto;height:80px\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-dark-blue-color has-text-color has-link-color wp-elements-0013f05412b9daec79153bcbbc4728e6\" style=\"font-style:normal;font-weight:400\">Creative&nbsp;<br>Exploration<\/h5>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:300\">We use&nbsp;insight to&nbsp;sharpen&nbsp;creative&nbsp;work without smoothing away the edges that make it magic.&nbsp;Moving beyond rational feedback loops that kill distinctiveness, we measure real, visceral reactions&nbsp;and&nbsp;identify&nbsp;the behavioural hooks that stop the scroll and drive action.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group capabilities-slide has-blue-3-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"83\" height=\"85\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-1.webp\" alt=\"\" class=\"wp-image-9466\" style=\"width:auto;height:80px\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-1.webp 83w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-1-60x60.webp 60w\" sizes=\"auto, (max-width: 83px) 100vw, 83px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-dark-blue-color has-text-color has-link-color wp-elements-4642e98b7a068ca16de2e233abb963b9\" style=\"font-style:normal;font-weight:400\">Innovation Optimisation<\/h5>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:300\">We use behavioural science to distinguish between what consumers say they want (features) and what&nbsp;actually drives&nbsp;value (benefits). We help you refine the proposition to maximize preference without stripping away the core innovation potential.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group capabilities-slide has-blue-3-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"93\" height=\"75\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-3.webp\" alt=\"\" class=\"wp-image-9468\" style=\"width:auto;height:80px\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-dark-blue-color has-text-color has-link-color wp-elements-e91a920e14388662b1588419571fe019\" style=\"font-style:normal;font-weight:400\">Packaging Development<\/h5>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:300\">We evaluate packaging not just as design, but as a decisive behavioural trigger. We assess shelf standout, cognitive&nbsp;fluency&nbsp;and value signalling to ensure your pack acts as an effective &#8220;silent salesman&#8221; that closes the deal&nbsp;at the moment&nbsp;of truth.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group capabilities-slide has-blue-3-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"81\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-2.webp\" alt=\"\" class=\"wp-image-9467\" style=\"width:auto;height:80px\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-dark-blue-color has-text-color has-link-color wp-elements-1cb583856d15aaa5741d913f836f1cc9\" style=\"font-style:normal;font-weight:400\">Journey Engineering<\/h5>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-style:normal;font-weight:300\">We map the reality of the purchase path&nbsp;&#8211;&nbsp;identifying&nbsp;specific &#8220;drop-off points&#8221; where friction or confusion kills conversion and&nbsp;identify&nbsp;behavioural interventions to smooth the path from intent to action.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content has-white-color has-dark-blue-background-color has-text-color has-background has-link-color wp-elements-1bf5c59a4e59da6f98a66e1e7d236672 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"decoding-testimonials\">\n<div class=\"wp-block-column limit is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center decoding-testimonials-heading gs-bottom\">We already Maximised Impact for these companies<\/h4>\n\n\n\n<div class=\"wp-block-columns decoding-testimonials-container has-dark-blue-color has-white-background-color has-text-color has-background has-link-color wp-elements-7f2085e7d30c151fac328f20a184f135 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" style=\"font-style:normal;font-weight:400\">Raising the bar for creative excellence<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The siding industry had become monotonous and undifferentiated. James Hardie is on a mission to change that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In collaboration with the creative team, they aimed to revolutionise their brand perception with a new campaign. The next step was engaging homeowners and professionals to test and strengthen the campaign idea, ensuring its effectiveness and optimising its execution<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We surfaced nuances, potential to further align with consumer motives, and made clear refinements to maximise the success of the final campaign!  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1281\" height=\"1707\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/ricky-singh-BdsRtr03Wko-unsplash-1-1-edited.jpg\" alt=\"\" class=\"wp-image-10651\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/ricky-singh-BdsRtr03Wko-unsplash-1-1-edited.jpg 1281w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/ricky-singh-BdsRtr03Wko-unsplash-1-1-edited-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/ricky-singh-BdsRtr03Wko-unsplash-1-1-edited-768x1023.jpg 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/ricky-singh-BdsRtr03Wko-unsplash-1-1-edited-1153x1536.jpg 1153w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/ricky-singh-BdsRtr03Wko-unsplash-1-1-edited-9x12.jpg 9w\" sizes=\"auto, (max-width: 1281px) 100vw, 1281px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-gradient-blue-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"decoding-testimonial\">\n<div class=\"wp-block-column limit has-gradient-blue-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group testimonial-single-wrapper has-light-gray-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"ti-widget ti-wp-testimonial-4 ti-no-logo\" data-layout-id=\"37\" data-layout-category=\"slider\" data-set-id=\"\" data-pid=\"\" data-language=\"pt\" data-close-locale=\"Fechar\" data-css-version=\"2\" data-review-text-mode=\"readmore\" data-reply-by-locale=\"Resposta do propriet\u00e1rio\" data-only-rating-locale=\"Este usu\u00e1rio deixou apenas uma avalia\u00e7\u00e3o.\" data-pager-autoplay-timeout=\"6\" > <div class=\"ti-widget-container ti-col-1\"> <div class=\"ti-reviews-container\"> <div class=\"ti-controls\"> <div class=\"ti-next\" aria-label=\"Pr\u00f3xima avalia\u00e7\u00e3o\" role=\"button\" tabindex=\"0\"><\/div> <div class=\"ti-prev\" aria-label=\"Avalia\u00e7\u00e3o anterior\" role=\"button\" tabindex=\"0\"><\/div> <\/div> <div class=\"ti-reviews-container-wrapper\">  <div class=\"ti-review-item source-Testimonials ti-image-layout-thumbnail\" data-platform-page-url=\"\" data-time=\"\" data-id=\"cfcd208495d565ef66e7dff9f98764da\" data-language=\"\" data-rating=\"5\" data-max-rating=\"5\" > <div class=\"ti-inner\"> <div class=\"ti-review-header\">  <div class=\"ti-profile-img\"> <img decoding=\"async\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/images-1-120x120.jpeg\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/images-1-120x120.jpeg 2x\" alt=\" profile picture\" loading=\"lazy\" \/> <\/div> <div class=\"ti-profile-details\"> <div class=\"ti-name\">  <\/div> <div class=\"ti-date\">Global Head of Business Intelligence, James Hardie<\/div> <\/div> <\/div> <span class=\"ti-stars\"><img decoding=\"async\" class=\"ti-star\" src=\"https:\/\/cdn.trustindex.io\/assets\/platform\/Google\/star\/f.svg\" alt=\"Google\" width=\"17\" height=\"17\" loading=\"lazy\" \/><img decoding=\"async\" class=\"ti-star\" src=\"https:\/\/cdn.trustindex.io\/assets\/platform\/Google\/star\/f.svg\" alt=\"Google\" width=\"17\" height=\"17\" loading=\"lazy\" \/><img decoding=\"async\" class=\"ti-star\" src=\"https:\/\/cdn.trustindex.io\/assets\/platform\/Google\/star\/f.svg\" alt=\"Google\" width=\"17\" height=\"17\" loading=\"lazy\" \/><img decoding=\"async\" class=\"ti-star\" src=\"https:\/\/cdn.trustindex.io\/assets\/platform\/Google\/star\/f.svg\" alt=\"Google\" width=\"17\" height=\"17\" loading=\"lazy\" \/><img decoding=\"async\" class=\"ti-star\" src=\"https:\/\/cdn.trustindex.io\/assets\/platform\/Google\/star\/f.svg\" alt=\"Google\" width=\"17\" height=\"17\" loading=\"lazy\" \/><\/span> <div class=\"ti-review-text-container ti-review-content\"><!-- R-CONTENT -->This campaign is performing better than any other we have done, not just for James Hardie but for the whole category<!-- R-CONTENT --><\/div> <span class=\"ti-read-more\" data-container=\".ti-review-content\" data-collapse-text=\"Esconder\" data-open-text=\"Leia mais\" ><\/span> <\/div> <\/div>  <\/div> <\/div> <div class=\"ti-controls-line\"> <div class=\"dot\"><\/div> <\/div> <div class=\"ti-footer\">  <\/div> <div class=\"ti-footer-filter-text\"><!-- FOOTER FILTER TEXT --><\/div>  <\/div> <\/div> \n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content has-white-color has-dark-blue-background-color has-text-color has-background has-link-color wp-elements-dfaac6a54842a1aaa9d94b38d1d1475b is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"talk-to-us\">\n<div class=\"wp-block-column is-vertically-aligned-center limit is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group gs-bottom is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-d05cb3ef wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\">Do you have a project to discuss?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-2 is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-white-color has-gradient-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/brandgenetics.com\/discuss-a-project\/\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px\">TALK TO US<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content has-dark-blue-color has-light-gray-background-color has-text-color has-background has-link-color wp-elements-6fa1484cb511f5eac030efc7f581d709 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"decoding-unlock-growth-pages\">\n<div class=\"wp-block-column limit is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns limit is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center gs-fade is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:300px\">\n<h1 class=\"wp-block-heading\">See other ways we Unlock Growth:<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column gs-fade is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"carousel-learn-more\">\n<div class=\"wp-block-column limit has-dark-blue-color has-text-color has-link-color wp-elements-13a4e4f5322547a60d369b0aa9025615 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide growth-item reveal-opportunity\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-orange-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Reveal Opportunity<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Through Foundational Insight<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-2\"><a class=\"wp-block-button__link has-dark-blue-color has-orange-2-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/brandgenetics.com\/reveal-oportunity\/\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px\">LEARN MORE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"677\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-219.webp\" alt=\"\" class=\"wp-image-9283\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-219.webp 665w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-219-295x300.webp 295w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide growth-item generate-solutions\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-fuscia-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Generate Solutions<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Through Behaviour Led Innovation<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-2\"><a class=\"wp-block-button__link has-dark-blue-color has-fuscia-2-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/brandgenetics.com\/generate-solutions\/\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px\">LEARN MORE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"660\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220.webp\" alt=\"\" class=\"wp-image-9284\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220.webp 665w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220-300x298.webp 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-220-150x150.webp 150w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide growth-item maximise-impact\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-blue-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Maximise<br>Impact<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">By optimizing strategy and executions (comms, NPD)<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-2\"><a class=\"wp-block-button__link has-dark-blue-color has-blue-2-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/brandgenetics.com\/maximise-impact\/\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px\">LEARN MORE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"659\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176.webp\" alt=\"\" class=\"wp-image-9282\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176.webp 665w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176-300x297.webp 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-176-150x150.webp 150w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide growth-item accelerate-impact\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-green-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Accelerate<br>Impact<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Through tailored<br>Training Programmes<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-2\"><a class=\"wp-block-button__link has-dark-blue-color has-green-2-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/brandgenetics.com\/accelerate-capabilities\/\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px\">LEARN MORE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"530\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-222.webp\" alt=\"\" class=\"wp-image-9285\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-222.webp 665w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-222-300x239.webp 300w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover is-light has-custom-css wp-custom-css-dff822a0\" id=\"newsletter\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-blue-1-background-color has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"677\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-219.webp\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-219.webp 665w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-219-295x300.webp 295w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<figure class=\"wp-block-video has-custom-css wp-custom-css-a5b68b51\"><video autoplay loop muted 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.wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"9052\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/pages\/9463\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-9052\" class=\"wpforms-submit\" data-alt-text=\"Sending...\" data-submit-text=\"Subscribe\" aria-live=\"assertive\" value=\"wpforms-submit\">Subscribe<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brandgenetics.com\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Carregando\"><\/div><\/form><\/div>  <!-- .wpforms-container --><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-custom-css 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Why? Because marketing is too often designed for&nbsp;Homo Economicus&nbsp;\u2014&nbsp;assuming&nbsp;people&nbsp;are rational, attentive, and waiting to hear your message. At Brand Genetics, we design for&nbsp;Homo Sapiens&nbsp;\u2014&nbsp;distracted, emotional and [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":9283,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9463","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximise Impact - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/maximise-impact\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximise Impact - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"MAXIMISE Impact By optimizing strategy andexecutions We fine-tune&nbsp;strategy and&nbsp;execution against the reality of human decision-making to bridge the gap between intent and action.&nbsp; Great strategy often fails in execution. 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