{"id":9629,"date":"2026-06-21T00:59:24","date_gmt":"2026-06-20T23:59:24","guid":{"rendered":"https:\/\/brandgenetics.com\/?page_id=9629"},"modified":"2026-08-03T15:48:56","modified_gmt":"2026-08-03T14:48:56","slug":"newsroom","status":"publish","type":"page","link":"https:\/\/brandgenetics.com\/pt\/newsroom\/","title":{"rendered":"Newsroom"},"content":{"rendered":"<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"header\">\n<div class=\"wp-block-column is-vertically-aligned-center limit-header is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center header-limit gs-hero is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:180px\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/brandgenetics.com\/pt\/\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"53\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/BG-logo.png\" alt=\"\" class=\"wp-image-9026\" style=\"width:180px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><nav style=\"font-size:14px\" class=\"has-text-color has-dark-blue-color is-responsive items-justified-right wp-block-navigation is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-89b4c9e9 wp-block-navigation-is-layout-flex\" id=\"home-menu\" aria-label=\"Main-menu\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Abrir menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Fechar menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul style=\"font-size:14px\" class=\"wp-block-navigation__container has-text-color has-dark-blue-color is-responsive items-justified-right wp-block-navigation\" id=\"home-menu\"><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--pointerenter=\"actions.openMenuOnHover\" data-wp-on--pointerleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" style=\"font-size: 14px\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\" id=\"decoding-menu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/brandgenetics.com\/pt\/decoding-growth\/\"><span class=\"wp-block-navigation-item__label\">Decifrando o Crescimento<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Decoding Growth submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container wp-block-navigation-submenu\" id=\"decoding-menu\"><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/reveal-oportunity\/\"><span class=\"wp-block-navigation-item__label\">Revelar Oportunidade<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/generate-solutions\/\"><span class=\"wp-block-navigation-item__label\">Gerando solu\u00e7\u00f5es<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/maximise-impact\/\"><span class=\"wp-block-navigation-item__label\">Otimizar impacto<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/accelerate-capabilities\/\"><span class=\"wp-block-navigation-item__label\">Acelerar capacidades<\/span><\/a><\/li><\/ul><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/latest-insight\/\"><span class=\"wp-block-navigation-item__label\">\u00daltimos Insights<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/our-dna\/\"><span class=\"wp-block-navigation-item__label\">Nosso DNA<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item btn-1 bg-dark-blue wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/discuss-a-project\/\"><span class=\"wp-block-navigation-item__label\">Discutir projeto<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full top-bg\"><img loading=\"lazy\" decoding=\"async\" width=\"2268\" height=\"663\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/TopBG.png\" alt=\"\" class=\"wp-image-9614\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/TopBG.png 2268w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/TopBG-300x88.png 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/TopBG-1024x299.png 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/TopBG-768x225.png 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/TopBG-1536x449.png 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/TopBG-2048x599.png 2048w\" sizes=\"auto, (max-width: 2268px) 100vw, 2268px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns has-light-gray-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"newsroom\">\n<div class=\"wp-block-column white-radius-container is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns content gs-hero-bottom has-gradient-blue-color has-gradient-blue-background-color has-text-color has-background has-link-color wp-elements-5f8bba56e2d53478639ae9c44ea4b7f7 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"breadcrumbs-1\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><nav style=\"font-style:normal;font-weight:300;text-transform:uppercase;--separator: &quot;|&quot;\" class=\"limit is-white wp-elements-b2a46fb855b25cf554eb5ec2c8d26fcd wp-custom-css-d0d7a3f5 wp-block-breadcrumbs has-text-color has-dark-blue-color has-lexend-font-family has-custom-css\" aria-label=\"Caminho de navega\u00e7\u00e3o\"><ol><li><a href=\"https:\/\/brandgenetics.com\/pt\/\">In\u00edcio<\/a><\/li><li><span aria-current=\"page\">Newsroom<\/span><\/li><\/ol><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns limit is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"newsroom-banner\">\n<div class=\"wp-block-column radius-container gs-hero-bottom has-dark-blue-color has-white-background-color has-text-color has-background has-link-color wp-elements-d2cffa040947c0fee9210f16c4e43507 is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:200\">Newsroom<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">A Brand Genetics \u00e9 uma consultoria estrat\u00e9gica global especializada em pesquisa qualitativa e m\u00e9todos mistos. Trabalhamos com empresas l\u00edderes nos setores de FMCG, CPG, Sa\u00fade e Bem-Estar, Tecnologia, Ind\u00fastria Farmac\u00eautica, Esportes e Servi\u00e7os Financeiros para decifrar o DNA do comportamento humano e revelar oportunidades ocultas de crescimento comercial. Nossa maior experi\u00eancia est\u00e1 nos mercados de FMCG e CPG, e nossas metodologias comportamentais se aplicam a qualquer setor em que compreender as reais decis\u00f5es humanas seja a diferen\u00e7a entre crescimento e estagna\u00e7\u00e3o.<\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-custom-css is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-80589b4f\">\n<div class=\"wp-block-column leadership-wrapper limit has-dark-blue-color has-text-color has-link-color wp-elements-54ce5e43751fcfd40f47615841fcb567 is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading gs-bottom has-dark-blue-color has-text-color has-link-color wp-elements-f6bb808487ecc48120bfefe65ece62d1\" style=\"font-style:normal;font-weight:200\">Biografias da Lideran\u00e7a<\/h4>\n\n\n\n<div class=\"wp-block-group leadership-row gs-stagger is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-group leadership-row gs-stagger is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full leadership-col\"><img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"290\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/photo2.png\" alt=\"\" class=\"wp-image-9696\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/photo2.png 330w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/photo2-300x264.png 300w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group leadership-container-infos has-white-background-color has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group leadership-col is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\" style=\"font-size:24px;font-style:normal;font-weight:300\">Tom Ellis<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-transform:uppercase\">CEO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chairman of the Global Innovation Forum, Innovator &amp; brand strategist with experience across a wide range of clients and categories. Previously MD of brand &amp; innovation consultancy Big Green Door, and Director of Strategy &amp; Research at brand agency 1HQ.\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group leadership-col button-col is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-file download-button has-gradient-blue-background-color has-background\"><a id=\"wp-block-file--media-97755c58-3aeb-4cb8-9f35-33a3065ab23d\" href=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/TopBG-1.png\">TopBGDownloadTopBG<\/a><a href=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/TopBG-1.png\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-97755c58-3aeb-4cb8-9f35-33a3065ab23d\">BAIXAR BIOS<\/a><\/div>\n\n\n\n<div class=\"wp-block-file download-button\"><a id=\"wp-block-file--media-97755c58-3aeb-4cb8-9f35-33a3065ab23d\" href=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/TopBG-1.png\">TopBGDownloadTopBG<\/a><a href=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/TopBG-1.png\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-97755c58-3aeb-4cb8-9f35-33a3065ab23d\">BAIXAR FOTOS<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"brand-genetics-brand-kit\">\n<div class=\"wp-block-column  limit is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading gs-bottom has-dark-blue-color has-text-color has-link-color wp-elements-edb70218b2b62430f9348e6875563989\" style=\"font-style:normal;font-weight:200\">Kit de Marca da Brand Genetics<\/h4>\n\n\n\n<div class=\"wp-block-columns radius-container gs-bottom has-dark-blue-color has-white-background-color has-text-color has-background has-link-color wp-elements-bba69466fc4feb0844e83dd44a601a44 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center brand-kit-col is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"276\" height=\"124\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/bg-main-logo-nobg-1.png\" alt=\"\" class=\"wp-image-9702\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center brand-kit-col is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">With offices in London, New York and Rio we work across the globe with the world\u2019s biggest brands: ABInBev, Diageo, Google, Kellanova, Kenvue, Mars, Meta, Mondelez, Nestle, PepsiCo, Reckitt, Suntory and Unilever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our proprietary evidence-based and science-backed approach enables us to decode the complex DNA strands of human behaviour (Drivers, eNablers, Abilities) revealing the hidden forces driving what people do, why they do it and where opportunities lie to unlock growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Drivers: The underlying motivations, habits, and emotions behind behaviour<br>eNnablers: The norms, resources and environments that facilitate (or prevent) behaviour<br>Abilities: The skills and knowledge levels of individuals, groups and markets<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you need to go deeper and get beyond the obvious? Do you want to transform consumer understanding into competitive advantage and growth? Get in touch today.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center brand-kit-col button-col is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-file download-button\"><a id=\"wp-block-file--media-97755c58-3aeb-4cb8-9f35-33a3065ab23d\" href=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/TopBG-1.png\">TopBGDownloadTopBG<\/a><a href=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/TopBG-1.png\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-97755c58-3aeb-4cb8-9f35-33a3065ab23d\">BAIXAR ARQUIVOS<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-custom-css has-white-color has-dark-blue-background-color has-text-color has-background has-link-color wp-elements-d3923b099d3a2b2d6222d27023668ce5 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-fc4cfe3f\" id=\"footer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns limit gs-onscreen-stagger is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column footer-col col-1 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"57\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/BG-logo-footer.png\" alt=\"\" class=\"wp-image-9192\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Atuamos globalmente com as maiores marcas do mundo para revelar as for\u00e7as que impulsionam o que as pessoas fazem e por que o fazem, bem como onde residem as oportunidades para destravar o crescimento.<\/p>\n\n\n\n<div id=\"footer-links-col-1\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brandgenetics.com\/pt\/our-dna\/#team\" data-type=\"page\" data-id=\"9793\">APENAS PARA CURIOSOS<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brandgenetics.com\/pt\/career\/\" data-type=\"page\" data-id=\"9990\">CARREIRAS<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brandgenetics.com\/pt\/privacy-policy\/\" data-type=\"page\" data-id=\"5981\">POL\u00cdTICA DE PRIVACIDADE<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brandgenetics.com\/pt\/newsroom\/\" data-type=\"page\" data-id=\"9629\">NEWSROOM<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column footer-col col-2 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"footer-title wp-block-paragraph\">Global HQ<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">58 Bloomsbury Street, London<\/p>\n<\/div>\n\n\n\n<div 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