{"id":9793,"date":"2026-06-26T20:07:12","date_gmt":"2026-06-26T19:07:12","guid":{"rendered":"https:\/\/brandgenetics.com\/?page_id=9793"},"modified":"2026-07-29T15:39:52","modified_gmt":"2026-07-29T14:39:52","slug":"our-dna","status":"publish","type":"page","link":"https:\/\/brandgenetics.com\/pt\/our-dna\/","title":{"rendered":"Nosso DNA"},"content":{"rendered":"<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"header\">\n<div class=\"wp-block-column is-vertically-aligned-center limit-header is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center header-limit gs-hero is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:180px\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/brandgenetics.com\/pt\/\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"53\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/BG-logo.png\" alt=\"\" class=\"wp-image-9026\" style=\"width:180px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><nav style=\"font-size:14px\" class=\"has-text-color has-dark-blue-color is-responsive items-justified-right wp-block-navigation is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-89b4c9e9 wp-block-navigation-is-layout-flex\" id=\"home-menu\" aria-label=\"Main-menu\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Abrir menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Fechar menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul style=\"font-size:14px\" class=\"wp-block-navigation__container has-text-color has-dark-blue-color is-responsive items-justified-right wp-block-navigation\" id=\"home-menu\"><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--pointerenter=\"actions.openMenuOnHover\" data-wp-on--pointerleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" style=\"font-size: 14px\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\" id=\"decoding-menu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/brandgenetics.com\/pt\/decoding-growth\/\"><span class=\"wp-block-navigation-item__label\">Decifrando o Crescimento<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Decoding Growth submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container wp-block-navigation-submenu\" id=\"decoding-menu\"><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/reveal-oportunity\/\"><span class=\"wp-block-navigation-item__label\">Revelar Oportunidade<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/generate-solutions\/\"><span class=\"wp-block-navigation-item__label\">Gerando solu\u00e7\u00f5es<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/maximise-impact\/\"><span class=\"wp-block-navigation-item__label\">Otimizar impacto<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/accelerate-capabilities\/\"><span class=\"wp-block-navigation-item__label\">Acelerar capacidades<\/span><\/a><\/li><\/ul><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/latest-insight\/\"><span class=\"wp-block-navigation-item__label\">\u00daltimos Insights<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/our-dna\/\"><span class=\"wp-block-navigation-item__label\">Nosso DNA<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item btn-1 bg-dark-blue wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/discuss-a-project\/\"><span class=\"wp-block-navigation-item__label\">Discutir projeto<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full top-bg\"><img loading=\"lazy\" decoding=\"async\" width=\"2268\" height=\"657\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224.webp\" alt=\"\" class=\"wp-image-9856\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224.webp 2268w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224-300x87.webp 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224-1024x297.webp 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224-768x222.webp 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224-1536x445.webp 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224-2048x593.webp 2048w\" sizes=\"auto, (max-width: 2268px) 100vw, 2268px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns has-light-gray-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"our-dna\">\n<div class=\"wp-block-column limit is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns content gs-hero-bottom has-gradient-blue-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"breadcrumbs-1\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><nav style=\"font-style:normal;font-weight:300;text-transform:uppercase;--separator: &quot;|&quot;\" class=\"limit wp-elements-7bd6130a72dee9f6d8bc57a0b0cc4885 wp-custom-css-b1a71c1b wp-block-breadcrumbs has-text-color has-dark-blue-color has-lexend-font-family has-custom-css\" aria-label=\"Caminho de navega\u00e7\u00e3o\"><ol><li><a href=\"https:\/\/brandgenetics.com\/pt\/\">In\u00edcio<\/a><\/li><li><span aria-current=\"page\">Nosso DNA<\/span><\/li><\/ol><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns radius-container gs-hero-bottom has-dark-blue-color has-white-background-color has-text-color has-background has-link-color wp-elements-ca37879d3c214d9b5133177d2f73a9c1 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"bg-difference\">\n<div class=\"wp-block-column bg-difference-wrapper gs-hero-stagger has-custom-css is-layout-flow wp-block-column-is-layout-flow wp-custom-css-174b469c\">\n<h3 class=\"wp-block-heading has-text-align-center has-custom-css wp-custom-css-7c444f53\" style=\"font-style:normal;font-weight:200\">Nosso <strong>Diferencial<\/strong>&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-group bg-difference-row has-dark-blue-color has-green-3-background-color has-text-color has-background has-link-color wp-elements-4c7c8a33c1654b678ce5e1fe2018342b is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group bg-difference-col bg-dif-1 wp-container-content-69db355d is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-524f8de7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"76\" height=\"67\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group.png\" alt=\"\" class=\"wp-image-9825\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px;font-style:normal;font-weight:400\">Decodificamos o ser humano, n\u00e3o apenas o consumidor.<\/p>\n<\/div>\n\n\n\n<p class=\"bg-difference-col bg-dif-2 wp-block-paragraph\" style=\"font-size:16px\">When you label someone a &#8220;consumer&#8221;, you miss the 95% of their&nbsp;reality.&nbsp;Our DNA Framework reveals&nbsp;the messy, irrational &#8220;whys&#8221; behind the &#8220;what&#8221; &#8211; because to&nbsp;truly influence&nbsp;someone\u2019s choices, you&nbsp;have to understand the whole human.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-difference-row has-dark-blue-color has-green-3-background-color has-text-color has-background has-link-color wp-elements-d31a7fb307ef1faccd19cb9a29590dd6 is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group bg-difference-col bg-dif-1 wp-container-content-69db355d is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-524f8de7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"86\" height=\"69\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-1.png\" alt=\"\" class=\"wp-image-9824\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px;font-style:normal;font-weight:400\">Revelamos verdades universais mais ricas.<\/p>\n<\/div>\n\n\n\n<p class=\"bg-difference-col bg-dif-2 wp-block-paragraph\" style=\"font-size:16px\">Come\u00e7amos utilizando a ci\u00eancia comportamental e o conhecimento acad\u00eamico para ir al\u00e9m do \u00f3bvio e chegar direto ao que \u00e9 profundo. Em seguida, identificamos insights humanos com profundidade suficiente para transcender fronteiras \u2014 \u00e9 sobre eles que voc\u00ea pode construir uma estrat\u00e9gia (ao mesmo tempo em que reflete as nuances locais fundamentais).&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-difference-row has-dark-blue-color has-green-3-background-color has-text-color has-background has-link-color wp-elements-f6efe0040e25c69bd40480d0a05fb1e7 is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group bg-difference-col bg-dif-1 wp-container-content-69db355d is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-524f8de7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"73\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-2.png\" alt=\"\" class=\"wp-image-9823\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px;font-style:normal;font-weight:400\">We&nbsp;don\u2019t&nbsp;just&nbsp;<br>report Insight;<br>we architect Action<\/p>\n<\/div>\n\n\n\n<p class=\"bg-difference-col bg-dif-2 wp-block-paragraph\" style=\"font-size:16px\">Conhecimento sem a\u00e7\u00e3o \u00e9 apenas ru\u00eddo. Enquanto outros param no \"insight\", n\u00f3s transformamos verdades comportamentais em estrat\u00e9gias e roteiros de a\u00e7\u00e3o. N\u00e3o entregamos apenas um relat\u00f3rio; entregamos o \"e da\u00ed?\" e os pr\u00f3ximos passos.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-difference-row has-dark-blue-color has-green-3-background-color has-text-color has-background has-link-color wp-elements-fb48e68c64210271161070e24b1d0150 is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group bg-difference-col bg-dif-1 wp-container-content-69db355d is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-524f8de7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"76\" height=\"67\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-3.png\" alt=\"\" class=\"wp-image-9822\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px;font-style:normal;font-weight:400\">Estamos focados no futuro.<\/p>\n<\/div>\n\n\n\n<p class=\"bg-difference-col bg-dif-2 wp-block-paragraph\" style=\"font-size:16px\">Enquanto a maioria das pesquisas apenas revela o que as pessoas fizeram ontem, n\u00f3s deciframos os motivadores ocultos do comportamento para indicar como elas agir\u00e3o amanh\u00e3 \u2014 proporcionando a voc\u00ea o poder preditivo para ser proativo, e n\u00e3o reativo.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-difference-row has-dark-blue-color has-green-3-background-color has-text-color has-background has-link-color wp-elements-8cc1e0df39347358d6c933d20a367abe is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group bg-difference-col bg-dif-1 wp-container-content-69db355d is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-524f8de7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"83\" height=\"67\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-4.png\" alt=\"\" class=\"wp-image-9798\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px;font-style:normal;font-weight:400\">Somos parceiros com um ponto de vista.&nbsp;<\/p>\n<\/div>\n\n\n\n<p class=\"bg-difference-col bg-dif-2 wp-block-paragraph\" style=\"font-size:16px\">Em um mundo de respostas automatizadas, o pensamento independente n\u00e3o tem pre\u00e7o. Usamos a IA para acelerar nosso racioc\u00ednio, nunca para substitu\u00ed-lo. N\u00e3o nos limitamos a validar suas ideias; n\u00f3s as expandimos. Desafiamos o consenso e provocamos novas perspectivas, proporcionando aos seus stakeholders a clareza necess\u00e1ria para realizar movimentos ousados \u200b\u200bque geram crescimento.&nbsp;<\/p>\n<\/div>\n\n\n\n<div id=\"bg-difference-bottom-text\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left has-custom-css wp-custom-css-ed9761ab\" style=\"font-style:normal;font-weight:200\">E mais uma coisa... <strong>A Experi\u00eancia&nbsp;<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:200\">Trabalhar conosco \u00e9 diferente porque somos diferentes. Acreditamos que um trabalho estrat\u00e9gico s\u00e9rio pode ser divertido e trazemos uma energia contagiante e otimismo para cada desafio, construindo relacionamentos baseados em empatia, debate e parceria genu\u00edna. Somos parceiros totalmente engajados que amam o que fazem \u2014 e garantimos que voc\u00ea tamb\u00e9m aproveite a jornada.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block content gs-bottom\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:2}}\" id=\"our-dna-photos\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Unknown-7-1024x768.jpeg\" alt=\"\" class=\"wp-image-10617\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Unknown-7-1024x768.jpeg 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Unknown-7-300x225.jpeg 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Unknown-7-768x576.jpeg 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Unknown-7-1536x1152.jpeg 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Unknown-7-16x12.jpeg 16w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Unknown-7.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Unknown-6-1024x768.jpeg\" alt=\"\" class=\"wp-image-10618\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Unknown-6-1024x768.jpeg 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Unknown-6-300x225.jpeg 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Unknown-6-768x576.jpeg 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Unknown-6-1536x1152.jpeg 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Unknown-6-16x12.jpeg 16w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Unknown-6.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content gs-bottom has-dark-blue-color has-light-gray-background-color has-text-color has-background has-link-color wp-elements-e49d6d51ebdd3fe114a2f5c3702ec7e0 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"what-we-are-not\">\n<div class=\"wp-block-column what-we-are-not-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group we-are-not-heading is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-text-align-center has-orange-1-color has-text-color has-link-color wp-elements-123ab777b5cec52c6c2b17f3f3261c2f\">O que n\u00f3s <strong>n\u00e3o somos<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:20px;font-style:normal;font-weight:300\">Temos um orgulho imenso do que fazemos, mas tamb\u00e9m temos clareza sobre o que\u00a0n\u00e3o\u00a0fazemos. Portanto, n\u00e3o nos contrate se voc\u00ea quiser\u2026&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns we-are-not-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-orange-1-color has-text-color has-link-color wp-elements-4978f18e29bcf70f97ccaf312e910d3e is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/x-icon.png\" alt=\"\" class=\"wp-image-9305\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">A Corporate<br>Corporativo<\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"font-style:normal;font-weight:300;flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Somos uma consultoria boutique com alcance global. N\u00e3o temos escrit\u00f3rios em 50 pa\u00edses; temos relacionamentos com os melhores parceiros neles. Se voc\u00ea busca um ex\u00e9rcito de profissionais juniores, existem ag\u00eancias maiores para isso. Se busca a agilidade e a aten\u00e7\u00e3o de um s\u00f3cio s\u00eanior que trata o seu neg\u00f3cio como se fosse dele, contrate-nos.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns we-are-not-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group has-orange-1-color has-text-color has-link-color wp-elements-9525957ca4bfb01a81c638c5eb63f1d6 is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/x-icon.png\" alt=\"\" class=\"wp-image-9305\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Solu\u00e7\u00f5es<br>Solutions<\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">N\u00e3o temos um \u201cprocesso padr\u00e3o\u201d porque voc\u00ea n\u00e3o tem um problema padr\u00e3o. Evitamos metodologias do tipo \u201ccaixa-preta\u201d em favor de uma parceria sob medida. Se voc\u00ea busca uma solu\u00e7\u00e3o personalizada que lhe permita enxergar o que os outros n\u00e3o veem, voc\u00ea precisa de n\u00f3s.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns we-are-not-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group has-orange-1-color has-text-color has-link-color wp-elements-7ea4b4719c04a8e7e69fea29b5fd5d6d is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/x-icon.png\" alt=\"\" class=\"wp-image-9305\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Execu\u00e7\u00e3o<br>Criativa<\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Somos arquitetos, n\u00e3o construtores. N\u00e3o criamos embalagens lindas nem produzimos comerciais premiados (embora adoremos trabalhar com quem o faz). Nosso foco est\u00e1 na etapa inicial \u2014 acertar no diagn\u00f3stico e na solu\u00e7\u00e3o para que o trabalho criativo tenha uma base s\u00f3lida a partir da qual possa al\u00e7ar voo.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns we-are-not-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group has-orange-1-color has-text-color has-link-color wp-elements-707619e72a4ecfb70a6b60a33b82bb41 is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/x-icon.png\" alt=\"\" class=\"wp-image-9305\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Insight<br>Automatizado<\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Usamos a IA para acelerar nosso racioc\u00ednio, nunca para substitu\u00ed-lo. Em um mundo que prioriza a tecnologia, o grande diferencial \u00e9 a empatia e a curadoria humanas. Se voc\u00ea busca uma resposta r\u00e1pida e gen\u00e9rica extra\u00edda da internet, pergunte a um algoritmo. Se busca uma vantagem comercial fundamentada em nuances humanas, fale conosco.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center we-are-not-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-orange-1-color has-text-color has-link-color wp-elements-f8d3d9a71f57d9c45920ebd4950ac871 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/x-icon.png\" alt=\"\" class=\"wp-image-9305\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Apenas<br>Valida\u00e7\u00e3o<\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Se voc\u00ea procura algu\u00e9m apenas para confirmar o que j\u00e1 decidiu, n\u00e3o somos o parceiro ideal. Seguimos a verdade humana aonde quer que ela nos leve \u2014 desafiando dogmas intoc\u00e1veis \u200b\u200be confrontando o poder com a verdade. Se quer apenas um carimbo de aprova\u00e7\u00e3o, procure em outro lugar. Se quer vencer, vamos conversar.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content has-dark-blue-color has-white-background-color has-text-color has-background has-link-color wp-elements-fbf00fde2c79dc433a32de0a5e61fc29 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"team\">\n<div class=\"wp-block-column limit is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center gs-bottom\">Conhe\u00e7a o Time Brand Genetics<\/h3>\n\n\n\n<div class=\"wp-block-group team-cards has-custom-css is-layout-constrained wp-block-group-is-layout-constrained wp-custom-css-181fa472\">\n<div class=\"wp-block-group team-row gs-stagger is-layout-grid wp-container-core-group-is-layout-85a54dc3 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"590\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-1.webp\" alt=\"\" class=\"wp-image-10204\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-1.webp 494w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-1-251x300.webp 251w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Andrew Christophers<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Presidente do Conselho e Cofundador<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Na Brand Genetics desde a sua funda\u00e7\u00e3o em 1998, ele se especializou nos setores de alimentos, bebidas e bens de consumo de giro r\u00e1pido (FMCG), al\u00e9m de conduzir projetos de *insights* e inova\u00e7\u00e3o e atividades de treinamento. Anteriormente, acumulou 15 anos de experi\u00eancia trabalhando diretamente em empresas, atuando na Cadbury (com seu portf\u00f3lio de marcas de alimentos), como gerente de marketing das cervejas *lager* da Guinness e como gerente de inova\u00e7\u00e3o da KP Foods (United Biscuits). Atualmente, Andrew \u00e9 um torcedor do Newcastle United FC um pouco mais otimista e lan\u00e7ou recentemente seu primeiro livro, \"Starting Up &amp; Scaling Up a Human-First Business\", que narra a trajet\u00f3ria dos primeiros 25 anos da Brand Genetics.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"590\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-2.webp\" alt=\"\" class=\"wp-image-10205\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-2.webp 494w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-2-251x300.webp 251w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Tom Ellis<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">CEO<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Inovador e estrategista de marcas com experi\u00eancia atendendo a uma ampla variedade de clientes e categorias. Anteriormente, foi Diretor-Geral da consultoria de marca e inova\u00e7\u00e3o Big Green Door e Diretor de Estrat\u00e9gia e Pesquisa na ag\u00eancia de marcas 1HQ. Dedica-se a criar metodologias pioneiras e inovadoras para gerar novos insights e impulsionar o crescimento de marcas e clientes, desenvolvendo solu\u00e7\u00f5es eficazes tanto no ambiente corporativo quanto no mercado. Jogador de rugby (atuando na linha de frente\/avan\u00e7ado) e ex-integrante da sele\u00e7\u00e3o universit\u00e1ria da Inglaterra, hoje em dia sua atua\u00e7\u00e3o se limita a brincar no tapete com seus dois filhos.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"590\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-3.webp\" alt=\"\" class=\"wp-image-10206\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-3.webp 494w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-3-251x300.webp 251w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Fiona Barnett<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretora\/L\u00edder de Pessoas<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Fiona \u00e9 uma especialista experiente em *insights* do consumidor e estrat\u00e9gia de marca, movida por uma curiosidade incessante sobre o que motiva as pessoas e faz as marcas prosperarem. Formada em Marketing e Psicologia e atuando como *Account Planner* na AMV BBDO, ela liderou diversos projetos em m\u00faltiplos mercados, solucionando desafios estrat\u00e9gicos nas \u00e1reas de *insights*, inova\u00e7\u00e3o, posicionamento e arquitetura durante sua trajet\u00f3ria como consultora de estrat\u00e9gia na Big Green Door. Com um certificado recente em Escrita Criativa pela Universidade de Cambridge, Fiona \u00e9 aspirante a roteirista de radioteatro e uma apicultora entusiasta.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"590\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-4.webp\" alt=\"\" class=\"wp-image-10207\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-4.webp 494w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-4-251x300.webp 251w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Liz Thompson<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretora\/L\u00edder na Am\u00e9rica do Norte<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Liz \u00e9 uma estrategista focada em *insights* e centrada no ser humano, que utiliza seu interesse e paix\u00e3o por compreender o comportamento do consumidor para identificar novas oportunidades de neg\u00f3cios e inova\u00e7\u00e3o. Natural da Pensilv\u00e2nia e com uma habilidade nata para solucionar problemas, Liz possui forma\u00e7\u00e3o em neuroci\u00eancia e psicologia e j\u00e1 ocupou cargos de lideran\u00e7a em estrat\u00e9gia em Nova York, nas empresas Bluemarlin, Dragon Rouge e The Decision Lab. Autoproclamada fan\u00e1tica por quebra-cabe\u00e7as, cin\u00e9fila e apaixonada por sorvete, ela gosta de descobrir o mundo e explorar a natureza humana por meio de viagens, gastronomia e literatura.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-row gs-stagger is-layout-grid wp-container-core-group-is-layout-85a54dc3 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"590\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-8.webp\" alt=\"\" class=\"wp-image-10211\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-8.webp 494w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-8-251x300.webp 251w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Camila Marcondes<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretora\/L\u00edder na Am\u00e9rica Latina<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Camila tem sido uma pe\u00e7a fundamental na trajet\u00f3ria da Brand Genetics h\u00e1 mais de uma d\u00e9cada: ela estabeleceu o primeiro escrit\u00f3rio internacional da empresa \u2014 que hoje prospera \u2014, formou uma equipe de enorme talento e criou uma ponte para que marcas globais chegassem \u00e0 vibrante regi\u00e3o da Am\u00e9rica Latina. Estrategista premiada globalmente pela ESOMAR e refer\u00eancia em inova\u00e7\u00e3o metodol\u00f3gica, ela combina abordagens qualitativas, quantitativas e de IA para decifrar o comportamento humano com agilidade e profundidade. Quando n\u00e3o est\u00e1 lidando com desafios estrat\u00e9gicos de grande relev\u00e2ncia para marcas, Camila \u00e9 uma entusiasta de esportes ao ar livre \u2014 sendo comum encontr\u00e1-la correndo, pedalando ou fazendo trilhas \u2014 e (talvez inevitavelmente) uma fan\u00e1tica por futebol brasileiro!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"590\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-5.webp\" alt=\"\" class=\"wp-image-10208\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-5.webp 494w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-5-251x300.webp 251w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Mia Christophers<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretora\/Chefe de Projetos<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Mia possui vasta experi\u00eancia em *insights*, estrat\u00e9gia e pesquisa de mercado, sendo apaixonada pelo uso de metodologias \u00e1geis e abordagens multifacetadas para solucionar grandes desafios dos clientes. Anteriormente, atuou como Associada S\u00eanior na FreshMinds e acumulou ampla experi\u00eancia em pesquisas na \u00e1rea de sa\u00fade na Ipsos, al\u00e9m de ter trabalhado no lado do cliente, na Unilever. Mia \u00e9 formada com distin\u00e7\u00e3o em L\u00edngua Inglesa pela Universidade de Cardiff e possui o certificado *MRS Advanced Certificate* (com distin\u00e7\u00e3o) em pesquisa de mercado; ela iniciou sua carreira pelo programa de *trainee* da Ipsos MORI e trabalhou anteriormente na \u00e1rea de planejamento da 7Stars. Ela adora moda e est\u00e1 sempre disposta a experimentar as \u00faltimas tend\u00eancias de sa\u00fade e *fitness*!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"590\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-6.webp\" alt=\"\" class=\"wp-image-10209\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-6.webp 494w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-6-251x300.webp 251w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Kate Parry<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretor\/L\u00edder de Inova\u00e7\u00e3o<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Kate \u00e9 uma inovadora e estrategista de marca experiente, apaixonada por insights. Ela \u00e9 fortemente motivada a alcan\u00e7ar aquela f\u00f3rmula vencedora: uma solu\u00e7\u00e3o que atenda a uma necessidade humana e, ao mesmo tempo, satisfa\u00e7a objetivos comerciais.<br>Anteriormente l\u00edder do Centro de Inova\u00e7\u00e3o de Londres na Accenture e Diretora de Clientes na Happen \u2014 com uma passagem pela ?WhatIf! nesse intervalo \u2014, Kate tamb\u00e9m atuou como Head de Branding e Inova\u00e7\u00e3o na The Leading Edge, em Sydney (Austr\u00e1lia), e estruturou as opera\u00e7\u00f5es da empresa no Reino Unido como S\u00f3cia-Gerente.<br>Ela tem sido vista atuando em todo tipo de produ\u00e7\u00e3o teatral no sul de Londres e at\u00e9 mesmo mais ao norte, no Edinburgh Fringe.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"590\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-7.webp\" alt=\"\" class=\"wp-image-10210\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-7.webp 494w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-7-251x300.webp 251w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Steph Barrett<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretora\/Desenvolvimento de Clientes<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Steph atua na intersec\u00e7\u00e3o entre prospectiva estrat\u00e9gica e ci\u00eancia comportamental. Ela trabalhou com algumas das maiores empresas do mundo no desenvolvimento de suas marcas, visando enfrentar melhor os desafios de um futuro em transforma\u00e7\u00e3o. Seja em estrat\u00e9gia de marca ou em inova\u00e7\u00e3o, Steph especializou-se em integrar o humano ao cultural para criar novos caminhos de crescimento. Ela j\u00e1 passou por empresas como a System1 (anteriormente Brainjuicer) e a divis\u00e3o de consultoria da Ipsos \u2014 e possui, at\u00e9 o momento, tr\u00eas diplomas, incluindo um mestrado em Mudan\u00e7a de Comportamento. Fora do trabalho, voc\u00ea encontrar\u00e1 a Steph jogando jogos de tabuleiro, fazendo bolos ou na companhia de sua cadela, Tiggy.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-row gs-stagger is-layout-grid wp-container-core-group-is-layout-85a54dc3 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ben.jpg\" alt=\"\" class=\"wp-image-7818\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ben.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ben-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ben-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ben-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ben-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Ben Preston<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">L\u00edder de Desenvolvimento de Neg\u00f3cios<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Ben, nosso arquiteto de projetos especializado, garante que compreendamos plenamente o seu desafio e encontremos a solu\u00e7\u00e3o perfeita para proporcionar uma experi\u00eancia excepcional. Tendo sido um membro fundamental da equipe de consultoria, ele agora lidera as iniciativas de novos neg\u00f3cios em escala global. O esp\u00edrito competitivo de Ben vai muito al\u00e9m do escrit\u00f3rio, manifestando-se em diversos projetos paralelos de startups e atividades esportivas \u2014 como h\u00f3quei no gelo, floorball e, especialmente, esqui \u2014; basicamente, qualquer oportunidade de ir para as montanhas!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Hannah.jpg\" alt=\"\" class=\"wp-image-7798\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Hannah.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Hannah-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Hannah-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Hannah-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Hannah-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Hannah Scarf<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretor Associado<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Hannah sente-se mais realizada ao solucionar problemas humanos complexos e desafiadores; ela \u00e9 uma estrategista de inova\u00e7\u00e3o e crescimento com cinco anos de experi\u00eancia na ?What If! e na Accenture. Ela adora ajudar organiza\u00e7\u00f5es globais a utilizar o poder dos *insights* para definir estrat\u00e9gias mais din\u00e2micas, lan\u00e7ar inova\u00e7\u00f5es e criar culturas que promovam o empoderamento. Natural da Holanda, fora do trabalho voc\u00ea a encontrar\u00e1 colocando a m\u00e3o na massa na cozinha ou mergulhando em \u00e1guas surpreendentemente geladas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ciaran.jpg\" alt=\"\" class=\"wp-image-7804\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ciaran.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ciaran-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ciaran-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ciaran-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ciaran-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Ciaran Nilan<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretor Associado<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Com sede em Nova York, Ciar\u00e1n, consultor de inova\u00e7\u00e3o e *insights* estrat\u00e9gicos, iniciou sua carreira no universo das *startups* de tecnologia, criando e lan\u00e7ando novas marcas. Posteriormente, integrou a Big Green Door, onde atuou por quatro anos na gest\u00e3o e entrega de uma ampla gama de projetos estrat\u00e9gicos e criativos \u2014 abrangendo m\u00faltiplos mercados \u2014 para algumas das principais marcas globais de bens de consumo de massa (FMCG). Sua vontade insaci\u00e1vel de aprender sobre diferentes culturas e entender o que motiva as pessoas faz com que ele passe grande parte de seu tempo livre no Skyscanner, planejando sua pr\u00f3xima aventura.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Luiza.jpg\" alt=\"\" class=\"wp-image-7815\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Luiza.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Luiza-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Luiza-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Luiza-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Luiza-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Luiza Cesario<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretor Associado<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Luiza possui vasta experi\u00eancia em inova\u00e7\u00e3o centrada no ser humano e \u00e9 apaixonada por compreender o comportamento cultural e humano para ajudar a desenvolver novas marcas, produtos e experi\u00eancias significativas. Sediada no Rio de Janeiro, Luiza \u00e9 designer e atuou anteriormente na \u00e1rea de *Consumer &amp; Market Insights* (Pesquisa e Inova\u00e7\u00e3o) da L\u2019Or\u00e9al. Ela tamb\u00e9m concluiu um MBA para aprofundar seus conhecimentos em *design thinking*, comportamento do consumidor e marketing estrat\u00e9gico. Uma verdadeira *prosumer* e entusiasta do trabalho manual, Luiza gosta de costurar suas pr\u00f3prias roupas e praticar cer\u00e2mica.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-row gs-stagger is-layout-grid wp-container-core-group-is-layout-85a54dc3 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotosPeter-0521.jpg\" alt=\"\" class=\"wp-image-8207\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotosPeter-0521.jpg 1920w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotosPeter-0521-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotosPeter-0521-768x1024.jpg 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotosPeter-0521-1152x1536.jpg 1152w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotosPeter-0521-1536x2048.jpg 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotosPeter-0521-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotosPeter-0521-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotosPeter-0521-1280x1707.jpg 1280w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotosPeter-0521-800x1067.jpg 800w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotosPeter-0521-45x60.jpg 45w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Peter Sainthouse<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretor Associado<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Peter \u00e9 um especialista em insights estrat\u00e9gicos com uma d\u00e9cada de experi\u00eancia. Um contador de hist\u00f3rias nato, ele adora extrair os elementos essenciais de verdades humanas profundas para ajudar as maiores marcas do mundo a impulsionar o crescimento, inclusive onde menos se espera. Ap\u00f3s desenvolver um profundo interesse pelas experi\u00eancias reais das pessoas durante sua gradua\u00e7\u00e3o em Hist\u00f3ria, Peter trabalhou na Ipsos MORI e na Thinks antes de ingressar na Relative Insight, onde p\u00f4de vivenciar em primeira m\u00e3o como as novas tecnologias moldam o setor. Fora do trabalho, ele \u00e9 apaixonado por esportes, adora garimpar discos de vinil em lojas de usados \u200b\u200be dedica-se a aperfei\u00e7oar sua t\u00e9cnica de preparo de *cold brew*.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Georgia.jpg\" alt=\"\" class=\"wp-image-7824\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Georgia.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Georgia-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Georgia-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Georgia-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Georgia-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Georgia Massie-Taylor<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretor Associado<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Foi durante sua gradua\u00e7\u00e3o em Filosofia que Georgia descobriu o prazer de questionar. Com tr\u00eas anos de experi\u00eancia em consultoria de inova\u00e7\u00e3o e marcas \u2014 incluindo passagens pela ?WhatIf! e pela Accenture \u2014, ela acredita que as melhores ideias nascem da combina\u00e7\u00e3o de diversos pontos de vista, do di\u00e1logo aberto e da coragem de, ocasionalmente, realizar o impens\u00e1vel. Fora do trabalho, Georgia adora explorar Londres, sua cidade natal e favorita. \u00c9 muito prov\u00e1vel encontr\u00e1-la visitando uma exposi\u00e7\u00e3o recente, um restaurante badalado ou um novo espa\u00e7o de experi\u00eancias imperd\u00edvel.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Joanne.jpg\" alt=\"\" class=\"wp-image-7826\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Joanne.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Joanne-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Joanne-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Joanne-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Joanne-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Joanne Cattermole<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretor Associado<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Joanne trilhou um caminho do marketing para a estrat\u00e9gia de marca em meio ao ritmo fren\u00e9tico de Xangai, onde viveu e trabalhou por quatro anos ap\u00f3s se formar em Chin\u00eas e Franc\u00eas pela Universidade de Edimburgo. Fascinada por pessoas e pelo comportamento do consumidor, sua imers\u00e3o total na vida chinesa e a experi\u00eancia trabalhando com clientes locais e internacionais a ajudam a navegar pelas nuances culturais marcantes entre os mercados asi\u00e1tico e ocidental. N\u00f4made por natureza, \u00e9 comum encontr\u00e1-la planejando sua pr\u00f3xima aventura ou praticando mandarim e franc\u00eas com amigos, acompanhada de uma ta\u00e7a de vinho ros\u00e9.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"733\" height=\"849\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/03\/BG_BIOPhotos_Beatriz.jpeg\" alt=\"\" class=\"wp-image-8762\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/03\/BG_BIOPhotos_Beatriz.jpeg 733w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/03\/BG_BIOPhotos_Beatriz-259x300.jpeg 259w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/03\/BG_BIOPhotos_Beatriz-91x105.jpeg 91w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/03\/BG_BIOPhotos_Beatriz-311x360.jpeg 311w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/03\/BG_BIOPhotos_Beatriz-52x60.jpeg 52w\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Beatriz Araujo<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretor Associado<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Beatriz combina uma trajet\u00f3ria que inclui experi\u00eancias em empresas (cliente), ag\u00eancias, meio acad\u00eamico e startups. Mais recentemente, atuou como Gerente Global S\u00eanior de Insights na ABI, trabalhando com as marcas Budweiser e Modelo; tamb\u00e9m passou pela startup inDrive (no setor de transporte por aplicativo), pela equipe de inova\u00e7\u00e3o da Ipsos e atuou como professora universit\u00e1ria em uma escola de neg\u00f3cios em S\u00e3o Paulo. Ela possui mestrado em Economia Aplicada e \u00e9 apaixonada por compreender o comportamento humano, transformando dados complexos em estrat\u00e9gias de neg\u00f3cios acion\u00e1veis \u200b\u200bpara mercados globais. Al\u00e9m disso, \u00e9 uma musicista frustrada \u2014 tocou piano na inf\u00e2ncia \u2014 e vai aonde quer que haja m\u00fasica!<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-row gs-stagger is-layout-grid wp-container-core-group-is-layout-85a54dc3 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_KateS.jpg\" alt=\"\" class=\"wp-image-7836\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_KateS.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_KateS-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_KateS-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_KateS-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_KateS-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Kate Szymanik<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretor Associado<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Kate \u00e9 uma especialista dedicada em *insights* do consumidor, apaixonada por economia comportamental e sustentabilidade. Com forma\u00e7\u00e3o em Economia e Finan\u00e7as pela UCL e pela LSE, ela possui vasta experi\u00eancia em metodologias de pesquisa h\u00edbridas, auxiliando marcas l\u00edderes dos setores de bens de consumo (FMCG) e varejo a desenvolverem propostas centradas no ser humano, inova\u00e7\u00f5es e estrat\u00e9gias de experi\u00eancia do cliente (CX). Kate ajudou a criar uma marca de moda de sucesso em sua terra natal, a Pol\u00f4nia, antes de integrar a equipe de *insights* do consumidor da C Space, em Londres. Ela atuou na empresa por cinco anos, per\u00edodo em que realizou uma experi\u00eancia profissional de seis meses na Tesco e conquistou o pr\u00eamio MRS de Impacto nos Neg\u00f3cios do Ano (*Business Impact of the Year*). Fora do trabalho, Kate \u00e9 uma viajante entusiasta, apreciadora da gastronomia, praticante de esqui e amante da arte.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Emily.jpg\" alt=\"\" class=\"wp-image-7821\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Emily.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Emily-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Emily-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Emily-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Emily-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Emily Garcia Angelotti<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretor Associado<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Uma profissional entusiasmada e proativa, Emily \u00e9 apaixonada por investigar o \"porqu\u00ea\" por tr\u00e1s do comportamento do consumidor \u2014 um interesse despertado por sua experi\u00eancia em pesquisas qualitativas e quantitativas no Laborat\u00f3rio de Comportamento Social e Decis\u00f5es da Universidade da Virg\u00ednia. Gra\u00e7as ao per\u00edodo em que atuou como Estrategista S\u00eanior na ag\u00eancia de ativa\u00e7\u00e3o de marca Sullivan, ela domina a colabora\u00e7\u00e3o com clientes e equipes criativas, garantindo que os *insights* se transformem em estrat\u00e9gias acion\u00e1veis \u200b\u200be trabalhos criativos. Natural da Virg\u00ednia e radicada no Brooklyn, Emily costuma passar os fins de semana explorando a cena art\u00edstica e gastron\u00f4mica de Nova York ou escapando da cidade para fazer trilhas nas montanhas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ceal.jpg\" alt=\"\" class=\"wp-image-7883\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ceal.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ceal-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ceal-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ceal-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Ceal-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Cecile Hemming<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Consultoria S\u00eanior<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Ceal \u00e9 apaixonada por entender como as marcas se conectam com os consumidores \u2014 um interesse que surgiu durante sua atua\u00e7\u00e3o na \u00e1rea de inova\u00e7\u00e3o da Unilever. A curiosidade sobre o que motiva as pessoas a levou a complementar sua gradua\u00e7\u00e3o em Ingl\u00eas com estudos em Psicologia, enquanto sua iniciativa pr\u00f3pria a levou a cofundar a Go Eco, uma plataforma online voltada para ajudar comunidades a adotarem pr\u00e1ticas mais sustent\u00e1veis. Com o objetivo de conhecer o maior n\u00famero poss\u00edvel de lugares (e sabores), Ceal dedica grande parte de seu tempo livre a pesquisar destinos de f\u00e9rias econ\u00f4micos ou a planejar sua pr\u00f3xima visita a um restaurante (isso quando n\u00e3o est\u00e1 assistindo a Drag Race!).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Seb.jpg\" alt=\"\" class=\"wp-image-7845\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Seb.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Seb-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Seb-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Seb-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Seb-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Seb Fagan<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Consultoria S\u00eanior<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Com forma\u00e7\u00e3o acad\u00eamica em antropologia, Seb adora explorar como a cultura influencia o comportamento. Como pesquisador de mercado na BAMM, ele realizou estudos multimercado com foco cultural para marcas globais de diversos setores, desde energia e tecnologia at\u00e9 vestu\u00e1rio e bens de consumo de massa (FMCG). Apaixonado por idiomas e um verdadeiro entusiasta da cultura, Seb \u00e9 formado pelas universidades de Cambridge e Bristol; ele ingressou no mundo de *insights* e estrat\u00e9gia ap\u00f3s viver e trabalhar na Tun\u00edsia e na Fran\u00e7a, al\u00e9m de ter atuado como professor de idiomas no Jap\u00e3o. Fora do trabalho, Seb gosta de aperfei\u00e7oar sua pirueta, assistir aos filmes de arte franceses mais recentes e fingir que est\u00e1 lendo em cafeterias da moda.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-row gs-stagger is-layout-grid wp-container-core-group-is-layout-85a54dc3 wp-block-group-is-layout-grid\"><\/div>\n\n\n\n<div class=\"wp-block-group team-row gs-stagger is-layout-grid wp-container-core-group-is-layout-85a54dc3 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Marina.jpg\" alt=\"\" class=\"wp-image-7851\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Marina.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Marina-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Marina-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Marina-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Marina-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Marina Machado<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Consultoria S\u00eanior<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Nascida e criada no Rio, Marina \u00e9 apaixonada por comportamento do consumidor e cultura; fala quatro idiomas e dedica seu tempo livre a analisar tend\u00eancias, tendo trabalhado anteriormente na TrendWatching. Ela iniciou sua carreira na ind\u00fastria da moda, mas o interesse em compreender o comportamento humano a levou a seguir um novo caminho, ajudando marcas a utilizar insights para inovar e atender melhor seus clientes. Marina \u00e9 uma entusiasta da moda com um olhar apurado para cria\u00e7\u00f5es e inova\u00e7\u00f5es. Ela acompanha de perto as \u00faltimas tend\u00eancias de consumo, sendo a refer\u00eancia ideal para obter insights atualizados. Nas horas vagas, gosta de viajar, ler e desvendar mist\u00e9rios de assassinatos, estando sempre pronta para bancar a detetive.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Gray.jpg\" alt=\"\" class=\"wp-image-7857\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Gray.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Gray-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Gray-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Gray-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Gray-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Gray Seiler<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Consultoria S\u00eanior<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Gray \u00e9 apaixonada por entender o que motiva as pessoas e as motiva\u00e7\u00f5es humanas mais profundas, de origem evolutiva, que impulsionam nossos comportamentos. Isso explica sua gradua\u00e7\u00e3o em Neuroci\u00eancia pela Universidade de St Andrews e sua pesquisa na Universidade de Princeton, em seu estado natal, Nova Jersey. Atualmente, ela est\u00e1 concluindo o mestrado em Gest\u00e3o no Imperial College London, com especializa\u00e7\u00e3o em Inova\u00e7\u00e3o. Ex-funcion\u00e1ria da lululemon, nos fins de semana voc\u00ea pode encontrar Gray suando a camisa em aulas de gin\u00e1stica locais ou passeando por parques e museus!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Julia.jpg\" alt=\"\" class=\"wp-image-7861\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Julia.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Julia-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Julia-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Julia-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Julia-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Julia Poor<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Consultoria S\u00eanior<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">O fasc\u00ednio de Julia pelo comportamento humano nasceu de seu gosto pela leitura e pela an\u00e1lise de personagens. Com dupla gradua\u00e7\u00e3o pela NYU em Literatura Inglesa e Administra\u00e7\u00e3o, Julia iniciou sua carreira no mercado editorial de Nova York, passando em seguida para a \u00e1rea de consultoria estrat\u00e9gica na KPMG. Come\u00e7ando como *trainee*, foi rapidamente promovida a consultora, atuando em projetos globais e locais com marcas como Nestl\u00e9, L\u2019Or\u00e9al e Danone. Entre suas paix\u00f5es est\u00e3o atividades ao ar livre em sua cidade natal, o Rio de Janeiro, al\u00e9m de jogar t\u00eanis e fazer croch\u00ea.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Jack.jpg\" alt=\"\" class=\"wp-image-7865\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Jack.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Jack-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Jack-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Jack-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Jack-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Jack Gallagher<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Consultoria S\u00eanior<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Jack possui uma trajet\u00f3ria multifacetada que abrange inova\u00e7\u00e3o, crescimento e estrat\u00e9gia de marca, sendo apaixonado por criar novas conex\u00f5es para revelar insights poderosos. Ele gosta de combinar vis\u00e3o de futuro, insights e comportamento do consumidor para embasar estrat\u00e9gias e impulsionar o crescimento de marcas, ajudando empresas a prosperar em um mundo complexo. Com forma\u00e7\u00e3o em neg\u00f3cios e engenharia, Jack tem experi\u00eancia em consultoria de estrat\u00e9gia e inova\u00e7\u00e3o, bem como na produ\u00e7\u00e3o de conte\u00fado em v\u00eddeo e fotografia. Natural de Michigan e agora radicado em Nova York, ele aproveita o tempo livre para explorar tudo o que a cidade oferece \u2014 buscando novos restaurantes e experi\u00eancias \u2014 sempre com uma c\u00e2mera (ou duas) nas m\u00e3os!<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-row gs-stagger is-layout-grid wp-container-core-group-is-layout-85a54dc3 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Andi.jpg\" alt=\"\" class=\"wp-image-7890\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Andi.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Andi-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Andi-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Andi-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Andi-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Andrea Namirembe<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Consultoria S\u00eanior<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Com um forte interesse em como a natureza humana interage com o mundo moderno, Andi ingressou na Brand Genetics para o seu ano de est\u00e1gio, defendendo a DE&amp;I (Diversidade, Equidade e Inclus\u00e3o) e aprimorando seu pensamento estrat\u00e9gico e sua abordagem centrada no ser humano. Ap\u00f3s concluir sua gradua\u00e7\u00e3o em Hist\u00f3ria na Universidade de Exeter, ela retornou com paix\u00e3o por estrat\u00e9gia e um talento especial para compreender o consumidor. Sempre atenta \u00e0s tend\u00eancias de consumo (e \u00e0s letras de *Hamilton*), Andi percorreu um longo caminho desde os estudos de hist\u00f3ria.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Carolina.jpg\" alt=\"\" class=\"wp-image-8523\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Carolina.jpg 600w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Carolina-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Carolina-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Carolina-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Carolina-45x60.jpg 45w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Carol Pinho<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Consultoria S\u00eanior<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Carol \u00e9 uma especialista experiente em comportamento humano e pesquisa de consumo, transformando dados de usu\u00e1rios em insights estrat\u00e9gicos que impulsionam a inova\u00e7\u00e3o. Com mais de 13 anos de experi\u00eancia trabalhando com marcas globais como L\u2019Or\u00e9al e Heineken, ela se destaca em pesquisas de m\u00e9todos mistos, desbloqueando o crescimento estrat\u00e9gico em diferentes mercados. Movida por uma profunda curiosidade sobre o comportamento humano, Carol adora interagir com pessoas diversas e explorar novas culturas. Em seu tempo livre, ela gosta de atividades manuais, como fazer croch\u00ea ou criar suas pr\u00f3prias roupas, sempre cercada pela fam\u00edlia no Rio de Janeiro.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Paulina.jpg\" alt=\"\" class=\"wp-image-8524\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Paulina.jpg 1920w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Paulina-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Paulina-768x1024.jpg 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Paulina-1152x1536.jpg 1152w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Paulina-1536x2048.jpg 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Paulina-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Paulina-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Paulina-1280x1707.jpg 1280w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Paulina-800x1067.jpg 800w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Paulina-45x60.jpg 45w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Paulina Halley<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Consultoria<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Movida pelo fasc\u00ednio pelo pensamento e comportamento humanos, Paulina aprimorou suas habilidades em an\u00e1lise de tend\u00eancias culturais, etnografia e na descoberta de insights para impulsionar o crescimento de marcas de forma impactante. Formada em Ci\u00eancia Cognitiva pela Universidade Yale e com experi\u00eancia anterior em estrat\u00e9gia, ela j\u00e1 atuou em diversos setores, de alimentos e bebidas a moda e beleza. Californiana e falante nativa de espanhol \u2014 atualmente radicada no Brooklyn \u2014, Paulina adora idiomas, atividades ao ar livre e acompanhar as novidades e eventos da cidade.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Karam.jpg\" alt=\"\" class=\"wp-image-8527\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Karam.jpg 1920w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Karam-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Karam-768x1024.jpg 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Karam-1152x1536.jpg 1152w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Karam-1536x2048.jpg 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Karam-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Karam-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Karam-1280x1707.jpg 1280w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Karam-800x1067.jpg 800w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Karam-45x60.jpg 45w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Karam Hansen<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Consultoria<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Formado em Jornalismo e Sociologia pela Northwestern University, Karam seguiu carreira na publicidade, onde descobriu sua paix\u00e3o por estrat\u00e9gia de marca e pesquisas de *insights* centradas no consumidor. Com passagens pela M&amp;C Saatchi, FCB e Sterling Brands, trabalhou com grandes clientes de diversos setores, incluindo PepsiCo, Mars, Pepperidge Farm, Bacardi, Toyota, Reckitt, Bayer e Microsoft. Fascinado por hist\u00f3rias que destacam nuances culturais, Karam viveu, estudou ou trabalhou em tr\u00eas continentes diferentes e est\u00e1 sempre entusiasmado para conversar sobre qualquer assunto relacionado a m\u00fasica, cinema, esportes, pol\u00edtica ou gastronomia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-row gs-stagger is-layout-grid wp-container-core-group-is-layout-85a54dc3 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Lara.jpg\" alt=\"\" class=\"wp-image-8532\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Lara.jpg 600w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Lara-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Lara-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Lara-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Lara-45x60.jpg 45w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Lara Machado<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Consultoria<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Lara \u00e9 uma consultora estrat\u00e9gica apaixonada por transformar insights humanos em inova\u00e7\u00e3o de impacto. Ela combina criatividade e pensamento cr\u00edtico para solucionar desafios complexos, utilizando metodologias centradas no ser humano. Com forma\u00e7\u00e3o em Design, Lara possui mestrado em Curadoria de Design Contempor\u00e2neo pela Kingston University e p\u00f3s-gradua\u00e7\u00e3o em Gest\u00e3o de Inova\u00e7\u00e3o Social. Sempre guiada pela curiosidade e pela empatia, ela atuou em ag\u00eancias, startups e empresas de tecnologia, al\u00e9m de ter desenvolvido seu pr\u00f3prio empreendimento de impacto social. Fora do trabalho, livrarias s\u00e3o o lugar onde Lara se sente feliz; ela tamb\u00e9m adora teatro musical e mergulho.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Roberta.jpg\" alt=\"\" class=\"wp-image-8534\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Roberta.jpg 600w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Roberta-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Roberta-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Roberta-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Roberta-45x60.jpg 45w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Roberta Leach<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Estagi\u00e1rio<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Roberta despertou seu interesse pelas motiva\u00e7\u00f5es por tr\u00e1s do comportamento humano e das a\u00e7\u00f5es dos personagens enquanto estudava Literatura Inglesa na Universidade de York. Essa curiosidade a levou a iniciar sua carreira no setor imobili\u00e1rio, onde o interesse em entender o que impulsiona as pessoas acabou guiando-a para o mundo dos *insights* e da estrat\u00e9gia de marca. Fora do trabalho, Roberta gosta de acompanhar diversos esportes e est\u00e1 sempre pronta para assistir a uma partida para relaxar \u2014 especialmente se tiver um sudoku \u00e0 m\u00e3o!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Hannah-L.jpg\" alt=\"\" class=\"wp-image-8536\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Hannah-L.jpg 1920w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Hannah-L-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Hannah-L-768x1024.jpg 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Hannah-L-1152x1536.jpg 1152w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Hannah-L-1536x2048.jpg 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Hannah-L-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Hannah-L-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Hannah-L-1280x1707.jpg 1280w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Hannah-L-800x1067.jpg 800w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/BG_BIOPhotos_Hannah-L-45x60.jpg 45w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Hannah Li<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Estagi\u00e1rio<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Tendo vivido na China, no Canad\u00e1 e em Cingapura, Hannah possui uma trajet\u00f3ria internacional que lhe confere uma perspectiva \u00fanica sobre as for\u00e7as culturais que moldam as motiva\u00e7\u00f5es e os comportamentos das pessoas. Com mestrado em Sa\u00fade P\u00fablica pelo Imperial College London e experi\u00eancia nas \u00e1reas de alimenta\u00e7\u00e3o e nutri\u00e7\u00e3o, ela \u00e9 especialista em pesquisas de m\u00e9todos mistos, aplicando suas habilidades para compreender as complexidades dos setores de sa\u00fade e alimenta\u00e7\u00e3o. Fora do trabalho, ela mant\u00e9m sua paix\u00e3o pela explora\u00e7\u00e3o por meio de viagens e aventuras ao ar livre, que v\u00e3o desde trilhas at\u00e9 a pr\u00e1tica de *bouldering*.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Cat.jpg\" alt=\"\" class=\"wp-image-7875\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Cat.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Cat-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Cat-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Cat-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Cat-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Cat King<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">L\u00edder de Finan\u00e7as<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Respons\u00e1vel por toda a \u00e1rea financeira, Cat \u00e9 uma contadora qualificada com mais de 20 anos de experi\u00eancia, tendo atuado mais recentemente na ind\u00fastria criativa. Ela j\u00e1 liderou os departamentos financeiros da Wordworks e da My Chocolate, ap\u00f3s iniciar sua carreira no mundo corporativo com passagens pelo Deutsche Bank e pela BP. Fora do trabalho, Cat gosta de viajar e explorar novos lugares com seus dois filhos pequenos \u2014 quando n\u00e3o est\u00e1 ocupada levando-os para l\u00e1 e para c\u00e1 entre quadras de t\u00eanis e campos de futebol!<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-row gs-stagger is-layout-grid wp-container-core-group-is-layout-85a54dc3 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Adam.jpg\" alt=\"\" class=\"wp-image-7872\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Adam.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Adam-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Adam-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Adam-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_Adam-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Adam Hendrick<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">L\u00edder de Planejamento de Projetos<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Adam \u00e9 um gerente de projetos experiente, especializado em log\u00edstica estrat\u00e9gica e motivado por viabilizar projetos globais. Ele vem da Flamingo, onde atuou por mais de 20 anos estruturando projetos internacionais de pesquisa, formando equipes de gest\u00e3o de projetos e contribuindo para a dire\u00e7\u00e3o estrat\u00e9gica de contas. Ele \u00e9 apaixonado pelo setor de bens de consumo (FMCG), cultivando relacionamentos com parceiros globais e garantindo a excel\u00eancia na execu\u00e7\u00e3o de trabalhos de campo. Adam adora teatro, cinema independente e f\u00e9rias em destinos ensolarados.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Vikki-9625.jpg\" alt=\"\" class=\"wp-image-8213\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Vikki-9625.jpg 1920w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Vikki-9625-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Vikki-9625-768x1024.jpg 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Vikki-9625-1152x1536.jpg 1152w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Vikki-9625-1536x2048.jpg 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Vikki-9625-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Vikki-9625-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Vikki-9625-1280x1707.jpg 1280w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Vikki-9625-800x1067.jpg 800w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Vikki-9625-45x60.jpg 45w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Vikki Vellacott<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Contador Gerencial<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Ap\u00f3s uma trajet\u00f3ria na gest\u00e3o de atendimento ao cliente no varejo \u2014 passando pela Waitrose e pela John Lewis Partnership \u2014, a paix\u00e3o de Vikki por n\u00fameros a levou a se especializar na \u00e1rea financeira. Sua experi\u00eancia anterior inclui o cargo de Gerente de Finan\u00e7as e RH na The Academy of Executive Coaching. Fora do trabalho, Vikki gosta de jogar t\u00eanis, preparar receitas na cozinha e frequentar o teatro. No entanto, ultimamente ela tem atuado mais nos bastidores, acompanhando a filha \u2014 apaixonada por bal\u00e9 \u2014 na busca pelo sonho de dan\u00e7ar internacionalmente, chegando a represent\u00e1-la na Dance World Cup!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_AndreaS.jpg\" alt=\"\" class=\"wp-image-7868\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_AndreaS.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_AndreaS-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_AndreaS-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_AndreaS-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2024\/09\/BG_BIOPhotos_AndreaS-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Andrea Sinclair<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">L\u00edder de RH e Bem-Estar<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Atuando como assistente pessoal, respons\u00e1vel por RH e gerente administrativa, Andrea \u00e9 a for\u00e7a organizadora da equipe da Brand Genetics; anteriormente, ela foi gerente administrativa da Flamingo \u2014 uma ag\u00eancia global de insights e estrat\u00e9gia \u2014, onde administrava o escrit\u00f3rio do Reino Unido. Com experi\u00eancia em gest\u00e3o de hospitalidade, Andrea sabe como fazer com que as pessoas se sintam bem cuidadas. Ela gosta de planejar eventos, dedicar-se a atividades criativas e explorar novos lugares com sua filha.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"587\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Cliff.jpg\" alt=\"\" class=\"wp-image-8187\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Cliff.jpg 440w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Cliff-225x300.jpg 225w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Cliff-79x105.jpg 79w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Cliff-270x360.jpg 270w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/05\/BG_BIOPhotos_Cliff-45x60.jpg 45w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Cliff Fawcett<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Associado S\u00eanior<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Consultor dedicado de inova\u00e7\u00e3o e estrat\u00e9gia de marca, com vasta experi\u00eancia em enfrentar desafios relacionados a posicionamento e arquitetura de marca, al\u00e9m da identifica\u00e7\u00e3o de insights e oportunidades. Ex-estrategista da Big Green Door e formado em Psicologia, possui ampla experi\u00eancia nos setores de alimentos, bebidas, digital e produtos de cuidados pessoais e dom\u00e9sticos. Cliff \u00e9 praticante de escalada e fot\u00f3grafo, e adora viajar.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group team-row gs-stagger is-layout-grid wp-container-core-group-is-layout-85a54dc3 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Paul-new-pic.jpg\" alt=\"\" class=\"wp-image-8597\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Paul-new-pic.jpg 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Paul-new-pic-300x300.jpg 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Paul-new-pic-150x150.jpg 150w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Paul-new-pic-768x768.jpg 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Paul-new-pic-105x105.jpg 105w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Paul-new-pic-360x360.jpg 360w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Paul-new-pic-800x800.jpg 800w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Paul-new-pic-60x60.jpg 60w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Paul Marsden<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Psic\u00f3logo do Consumidor<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Psic\u00f3logo credenciado especializado em motiva\u00e7\u00e3o do consumidor e bem-estar. Doutor em influ\u00eancia da m\u00eddia, com pesquisas sobre a psicologia de tecnologias vest\u00edveis (*wearables*) no London College of Fashion. Aplica t\u00e9cnicas psicol\u00f3gicas para revelar novos *insights* e oportunidades para marcas. Autor de *Connected Marketing* e *The Social Commerce Handbook*. Fluente em franc\u00eas. Grande f\u00e3 do Miami Heat (NBA), ex-fisiculturista e entusiasta do mergulho.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Lexi-new-pic.jpg\" alt=\"\" class=\"wp-image-8601\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Lexi-new-pic.jpg 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Lexi-new-pic-300x300.jpg 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Lexi-new-pic-150x150.jpg 150w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Lexi-new-pic-768x768.jpg 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Lexi-new-pic-105x105.jpg 105w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Lexi-new-pic-360x360.jpg 360w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Lexi-new-pic-800x800.jpg 800w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2025\/10\/Lexi-new-pic-60x60.jpg 60w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Lexi<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Psicanalista IA<\/p>\n\n\n\n<p class=\"team-card-text-modal wp-block-paragraph\">Lexi, a \u00fanica integrante de IA da equipe da Brand Genetics, \u00e9 especialista na an\u00e1lise de dados qualitativos para revelar o \"porqu\u00ea\" oculto por tr\u00e1s das a\u00e7\u00f5es das pessoas. Ela possui conhecimentos de n\u00edvel de doutorado em Psicologia, tendo sido treinada em an\u00e1lise motivacional avan\u00e7ada e t\u00e9cnicas de empatia; sua grande paix\u00e3o \u00e9 descobrir insights melhores e mais profundos sobre o consumidor \u2014 e rapidamente. Lexi \u00e9 poliglota e muito comunicativa (adora responder a perguntas), aprecia palavras e a leitura (seu nome deriva de seu interesse por an\u00e1lise lexical) e at\u00e9 mesmo criou sua pr\u00f3pria foto de perfil.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"cta-join-us-wrapper\" class=\"wp-block-group gs-bottom has-custom-css is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-524f8de7 wp-block-group-is-layout-flex wp-custom-css-1347b943\">\n<p class=\"has-text-align-center has-custom-css wp-custom-css-c8f41c92 wp-block-paragraph\" style=\"font-size:22px\"><a href=\"https:\/\/brandgenetics.com\/pt\/career\/\" data-type=\"page\" data-id=\"9990\">QUER FAZER PARTE DISSO?<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-css wp-custom-css-71239945\"><img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"92\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Layer_1-1.png\" alt=\"\" class=\"wp-image-10203\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Layer_1-1.png 514w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/Layer_1-1-300x54.png 300w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-custom-css has-white-color has-dark-blue-background-color has-text-color has-background has-link-color wp-elements-d3923b099d3a2b2d6222d27023668ce5 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-fc4cfe3f\" id=\"footer\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns limit gs-onscreen-stagger is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column footer-col col-1 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"57\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/BG-logo-footer.png\" alt=\"\" class=\"wp-image-9192\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Atuamos globalmente com as maiores marcas do mundo para revelar as for\u00e7as que impulsionam o que as pessoas fazem e por que o fazem, bem como onde residem as oportunidades para destravar o crescimento.<\/p>\n\n\n\n<div id=\"footer-links-col-1\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brandgenetics.com\/pt\/our-dna\/#team\" data-type=\"page\" data-id=\"9793\">APENAS PARA CURIOSOS<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brandgenetics.com\/pt\/career\/\" data-type=\"page\" data-id=\"9990\">CARREIRAS<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brandgenetics.com\/pt\/privacy-policy\/\" data-type=\"page\" data-id=\"5981\">POL\u00cdTICA DE PRIVACIDADE<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brandgenetics.com\/pt\/newsroom\/\" data-type=\"page\" data-id=\"9629\">NEWSROOM<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column footer-col col-2 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"footer-title wp-block-paragraph\">Global HQ<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">58 Bloomsbury Street, London<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"footer-title wp-block-paragraph\">Am\u00e9rica do Norte <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">26 Broadway, New York, NY<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"footer-title wp-block-paragraph\">Am\u00e9rica Latina<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rua do Passeio, 38, Centro, Rio de Janeiro \u2013 RJ<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column footer-col col-3 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"footer-title wp-block-paragraph\">Siga-nos<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-visible-labels has-icon-color is-style-logos-only is-vertical is-layout-flex wp-container-core-social-links-is-layout-4fc3f8e1 wp-block-social-links-is-layout-flex\"><li style=\"color:#ffffff\" class=\"wp-social-link wp-social-link-linkedin has-white-color wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/brand-genetics\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label\">Linkedin<\/span><\/a><\/li>\n\n\n\n\n\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Brand Genetics Difference&nbsp; We&nbsp;decode the Human,&nbsp;not&nbsp;just the Consumer When you label someone a &#8220;consumer&#8221;, you miss the 95% of their&nbsp;reality.&nbsp;Our DNA Framework reveals&nbsp;the messy, irrational &#8220;whys&#8221; behind the &#8220;what&#8221; &#8211; because to&nbsp;truly influence&nbsp;someone\u2019s choices, you&nbsp;have to understand the whole human. We&nbsp;uncover Richer, Universal Truths We start&nbsp;by&nbsp;leveraging&nbsp;behavioural science and&nbsp;academic insight to&nbsp;bypass the obvious and get [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9793","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our DNA - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/our-dna\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our DNA - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"The Brand Genetics Difference&nbsp; We&nbsp;decode the Human,&nbsp;not&nbsp;just the Consumer When you label someone a &#8220;consumer&#8221;, you miss the 95% of their&nbsp;reality.&nbsp;Our DNA Framework reveals&nbsp;the messy, irrational &#8220;whys&#8221; behind the &#8220;what&#8221; &#8211; because to&nbsp;truly influence&nbsp;someone\u2019s choices, you&nbsp;have to understand the whole human. We&nbsp;uncover Richer, Universal Truths We start&nbsp;by&nbsp;leveraging&nbsp;behavioural science and&nbsp;academic insight to&nbsp;bypass the obvious and get [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandgenetics.com\/pt\/our-dna\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand Genetics\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T14:39:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"19 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/our-dna\\\/\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/our-dna\\\/\",\"name\":\"Our DNA - Brand Genetics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/our-dna\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/our-dna\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Group-224.webp\",\"datePublished\":\"2026-06-26T19:07:12+00:00\",\"dateModified\":\"2026-07-29T14:39:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/our-dna\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brandgenetics.com\\\/our-dna\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/our-dna\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Group-224.webp\",\"contentUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Group-224.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/our-dna\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brandgenetics.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our DNA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#website\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/\",\"name\":\"Brand Genetics\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brandgenetics.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Our DNA - Brand Genetics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandgenetics.com\/pt\/our-dna\/","og_locale":"pt_BR","og_type":"article","og_title":"Our DNA - Brand Genetics","og_description":"The Brand Genetics Difference&nbsp; We&nbsp;decode the Human,&nbsp;not&nbsp;just the Consumer When you label someone a &#8220;consumer&#8221;, you miss the 95% of their&nbsp;reality.&nbsp;Our DNA Framework reveals&nbsp;the messy, irrational &#8220;whys&#8221; behind the &#8220;what&#8221; &#8211; because to&nbsp;truly influence&nbsp;someone\u2019s choices, you&nbsp;have to understand the whole human. We&nbsp;uncover Richer, Universal Truths We start&nbsp;by&nbsp;leveraging&nbsp;behavioural science and&nbsp;academic insight to&nbsp;bypass the obvious and get [&hellip;]","og_url":"https:\/\/brandgenetics.com\/pt\/our-dna\/","og_site_name":"Brand Genetics","article_modified_time":"2026-07-29T14:39:52+00:00","og_image":[{"url":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224.webp","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. tempo de leitura":"19 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/brandgenetics.com\/our-dna\/","url":"https:\/\/brandgenetics.com\/our-dna\/","name":"Our DNA - Brand Genetics","isPartOf":{"@id":"https:\/\/brandgenetics.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brandgenetics.com\/our-dna\/#primaryimage"},"image":{"@id":"https:\/\/brandgenetics.com\/our-dna\/#primaryimage"},"thumbnailUrl":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224.webp","datePublished":"2026-06-26T19:07:12+00:00","dateModified":"2026-07-29T14:39:52+00:00","breadcrumb":{"@id":"https:\/\/brandgenetics.com\/our-dna\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandgenetics.com\/our-dna\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/brandgenetics.com\/our-dna\/#primaryimage","url":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224.webp","contentUrl":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/brandgenetics.com\/our-dna\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brandgenetics.com\/"},{"@type":"ListItem","position":2,"name":"Our DNA"}]},{"@type":"WebSite","@id":"https:\/\/brandgenetics.com\/#website","url":"https:\/\/brandgenetics.com\/","name":"Brand Genetics","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandgenetics.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"}]}},"_links":{"self":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/pages\/9793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/comments?post=9793"}],"version-history":[{"count":93,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/pages\/9793\/revisions"}],"predecessor-version":[{"id":10675,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/pages\/9793\/revisions\/10675"}],"wp:attachment":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/media?parent=9793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}