{"id":9793,"date":"2026-06-26T20:07:12","date_gmt":"2026-06-26T19:07:12","guid":{"rendered":"https:\/\/brandgenetics.com\/?page_id=9793"},"modified":"2026-07-09T00:30:48","modified_gmt":"2026-07-08T23:30:48","slug":"our-dna","status":"publish","type":"page","link":"https:\/\/brandgenetics.com\/pt\/our-dna\/","title":{"rendered":"Nosso DNA"},"content":{"rendered":"<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile gs-hero-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"header\">\n<div class=\"wp-block-column is-vertically-aligned-center limit-header is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:180px\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/brandgenetics.com\/pt\/\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"53\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/05\/BG-logo.png\" alt=\"\" class=\"wp-image-9026\" style=\"width:180px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><nav style=\"font-size:14px\" class=\"has-text-color has-dark-blue-color is-responsive items-justified-right wp-block-navigation is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-89b4c9e9 wp-block-navigation-is-layout-flex\" id=\"home-menu\" aria-label=\"Main-menu\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Abrir menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Fechar menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul style=\"font-size:14px\" class=\"wp-block-navigation__container has-text-color has-dark-blue-color is-responsive items-justified-right wp-block-navigation\" id=\"home-menu\"><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--pointerenter=\"actions.openMenuOnHover\" data-wp-on--pointerleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" style=\"font-size: 14px\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\" id=\"decoding-menu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/brandgenetics.com\/pt\/decoding-growth\/\"><span class=\"wp-block-navigation-item__label\">Decifrando o Crescimento<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Decoding Growth submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewbox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container wp-block-navigation-submenu\" id=\"decoding-menu\"><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/reveal-oportunity\/\"><span class=\"wp-block-navigation-item__label\">Revelar Oportunidade<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/generate-solutions\/\"><span class=\"wp-block-navigation-item__label\">Gerando solu\u00e7\u00f5es<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/maximise-impact\/\"><span class=\"wp-block-navigation-item__label\">Otimizar impacto<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/accelerate-capabilities\/\"><span class=\"wp-block-navigation-item__label\">Acelerar capacidades<\/span><\/a><\/li><\/ul><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/latest-insight\/\"><span class=\"wp-block-navigation-item__label\">\u00daltimos Insights<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/our-dna\/\"><span class=\"wp-block-navigation-item__label\">Nosso DNA<\/span><\/a><\/li><li style=\"font-size: 14px\" class=\"wp-block-navigation-item btn-1 bg-dark-blue wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/brandgenetics.com\/pt\/discuss-a-project\/\"><span class=\"wp-block-navigation-item__label\">Discutir projeto<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full top-bg\"><img loading=\"lazy\" decoding=\"async\" width=\"2268\" height=\"657\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224.webp\" alt=\"\" class=\"wp-image-9856\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224.webp 2268w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224-300x87.webp 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224-1024x297.webp 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224-768x222.webp 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224-1536x445.webp 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-224-2048x593.webp 2048w\" sizes=\"auto, (max-width: 2268px) 100vw, 2268px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns has-light-gray-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"our-dna\">\n<div class=\"wp-block-column limit is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns content gs-hero-bottom has-gradient-blue-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"breadcrumbs-1\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><nav style=\"font-style:normal;font-weight:300;text-transform:uppercase;--separator: &quot;|&quot;\" class=\"limit wp-elements-7bd6130a72dee9f6d8bc57a0b0cc4885 wp-custom-css-b1a71c1b wp-block-breadcrumbs has-text-color has-dark-blue-color has-lexend-font-family has-custom-css\" aria-label=\"Caminho de navega\u00e7\u00e3o\"><ol><li><a href=\"https:\/\/brandgenetics.com\/pt\/\">In\u00edcio<\/a><\/li><li><span aria-current=\"page\">Nosso DNA<\/span><\/li><\/ol><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns radius-container gs-hero-bottom has-dark-blue-color has-white-background-color has-text-color has-background has-link-color wp-elements-192fbf2daf5d39d9a89e7eb09f30f62f is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"bg-difference\">\n<div class=\"wp-block-column bg-difference-wrapper gs-hero-stagger is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center has-custom-css wp-custom-css-7c444f53\" style=\"font-style:normal;font-weight:200\">Nosso <strong>Diferencial<\/strong>&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-group bg-difference-row has-dark-blue-color has-green-3-background-color has-text-color has-background has-link-color wp-elements-9ca323d9d55c2ae3c6517c04deb3bd98 is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group bg-difference-col bg-dif-1 wp-container-content-69db355d is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-524f8de7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"76\" height=\"67\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group.png\" alt=\"\" class=\"wp-image-9825\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px;font-style:normal;font-weight:400\">Decodificamos o ser humano, n\u00e3o apenas o consumidor.<\/p>\n<\/div>\n\n\n\n<p class=\"bg-difference-col bg-dif-2 wp-block-paragraph\" style=\"font-size:16px\">Ao rotular algu\u00e9m como \"consumidor\", voc\u00ea deixa passar 95% da realidade dessa pessoa. Nossa estrutura de DNA revela os \"porqu\u00eas\" complexos e irracionais por tr\u00e1s do \"qu\u00ea\" \u2013 pois, para influenciar verdadeiramente as escolhas de algu\u00e9m, \u00e9 preciso compreender o ser humano em sua totalidade.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-difference-row has-dark-blue-color has-green-3-background-color has-text-color has-background has-link-color wp-elements-d31a7fb307ef1faccd19cb9a29590dd6 is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group bg-difference-col bg-dif-1 wp-container-content-69db355d is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-524f8de7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"86\" height=\"69\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-1.png\" alt=\"\" class=\"wp-image-9824\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px;font-style:normal;font-weight:400\">Revelamos verdades universais mais ricas.<\/p>\n<\/div>\n\n\n\n<p class=\"bg-difference-col bg-dif-2 wp-block-paragraph\" style=\"font-size:16px\">Come\u00e7amos utilizando a ci\u00eancia comportamental e o conhecimento acad\u00eamico para ir al\u00e9m do \u00f3bvio e chegar direto ao que \u00e9 profundo. Em seguida, identificamos insights humanos com profundidade suficiente para transcender fronteiras \u2014 \u00e9 sobre eles que voc\u00ea pode construir uma estrat\u00e9gia (ao mesmo tempo em que reflete as nuances locais fundamentais).&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-difference-row has-dark-blue-color has-green-3-background-color has-text-color has-background has-link-color wp-elements-b4c7073c42b999a23c93e5aa085ae87d is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group bg-difference-col bg-dif-1 wp-container-content-69db355d is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-524f8de7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"73\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-2.png\" alt=\"\" class=\"wp-image-9823\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px;font-style:normal;font-weight:400\">N\u00f3s n\u00e3o apenas relatamos insights; n\u00f3s&nbsp;<br>arquitetamos A\u00e7\u00e3o<\/p>\n<\/div>\n\n\n\n<p class=\"bg-difference-col bg-dif-2 wp-block-paragraph\" style=\"font-size:16px\">Conhecimento sem a\u00e7\u00e3o \u00e9 apenas ru\u00eddo. Enquanto outros param no \"insight\", n\u00f3s transformamos verdades comportamentais em estrat\u00e9gias e roteiros de a\u00e7\u00e3o. N\u00e3o entregamos apenas um relat\u00f3rio; entregamos o \"e da\u00ed?\" e os pr\u00f3ximos passos.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-difference-row has-dark-blue-color has-green-3-background-color has-text-color has-background has-link-color wp-elements-fb48e68c64210271161070e24b1d0150 is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group bg-difference-col bg-dif-1 wp-container-content-69db355d is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-524f8de7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"76\" height=\"67\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-3.png\" alt=\"\" class=\"wp-image-9822\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px;font-style:normal;font-weight:400\">Estamos focados no futuro.<\/p>\n<\/div>\n\n\n\n<p class=\"bg-difference-col bg-dif-2 wp-block-paragraph\" style=\"font-size:16px\">Enquanto a maioria das pesquisas apenas revela o que as pessoas fizeram ontem, n\u00f3s deciframos os motivadores ocultos do comportamento para indicar como elas agir\u00e3o amanh\u00e3 \u2014 proporcionando a voc\u00ea o poder preditivo para ser proativo, e n\u00e3o reativo.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-difference-row has-dark-blue-color has-green-3-background-color has-text-color has-background has-link-color wp-elements-8cc1e0df39347358d6c933d20a367abe is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group bg-difference-col bg-dif-1 wp-container-content-69db355d is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-524f8de7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"83\" height=\"67\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/Group-4.png\" alt=\"\" class=\"wp-image-9798\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px;font-style:normal;font-weight:400\">Somos parceiros com um ponto de vista.&nbsp;<\/p>\n<\/div>\n\n\n\n<p class=\"bg-difference-col bg-dif-2 wp-block-paragraph\" style=\"font-size:16px\">Em um mundo de respostas automatizadas, o pensamento independente n\u00e3o tem pre\u00e7o. Usamos a IA para acelerar nosso racioc\u00ednio, nunca para substitu\u00ed-lo. N\u00e3o nos limitamos a validar suas ideias; n\u00f3s as expandimos. Desafiamos o consenso e provocamos novas perspectivas, proporcionando aos seus stakeholders a clareza necess\u00e1ria para realizar movimentos ousados \u200b\u200bque geram crescimento.&nbsp;<\/p>\n<\/div>\n\n\n\n<div id=\"bg-difference-bottom-text\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left has-custom-css wp-custom-css-ed9761ab\" style=\"font-style:normal;font-weight:200\">E mais uma coisa... <strong>A Experi\u00eancia&nbsp;<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:200\">Trabalhar conosco \u00e9 diferente porque somos diferentes. Acreditamos que um trabalho estrat\u00e9gico s\u00e9rio pode ser divertido e trazemos uma energia contagiante e otimismo para cada desafio, construindo relacionamentos baseados em empatia, debate e parceria genu\u00edna. Somos parceiros totalmente engajados que amam o que fazem \u2014 e garantimos que voc\u00ea tamb\u00e9m aproveite a jornada.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block content gs-bottom\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:2}}\" id=\"our-dna-photos\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"508\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-1024x508.webp\" alt=\"\" class=\"wp-image-9675\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-1024x508.webp 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-300x149.webp 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-768x381.webp 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-1536x762.webp 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-2048x1016.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"508\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-1024x508.webp\" alt=\"\" class=\"wp-image-9675\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-1024x508.webp 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-300x149.webp 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-768x381.webp 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-1536x762.webp 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-2048x1016.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"508\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-1024x508.webp\" alt=\"\" class=\"wp-image-9675\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-1024x508.webp 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-300x149.webp 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-768x381.webp 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-1536x762.webp 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-2048x1016.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"508\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-1024x508.webp\" alt=\"\" class=\"wp-image-9675\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-1024x508.webp 1024w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-300x149.webp 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-768x381.webp 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-1536x762.webp 1536w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/unlock-growth-bg-2048x1016.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns content gs-bottom has-dark-blue-color has-light-gray-background-color has-text-color has-background has-link-color wp-elements-59ff70135c6125eda5365c9df296274d is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"what-we-are-not\">\n<div class=\"wp-block-column what-we-are-not-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group we-are-not-heading is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-text-align-center has-orange-1-color has-text-color has-link-color wp-elements-123ab777b5cec52c6c2b17f3f3261c2f\">O que n\u00f3s <strong>n\u00e3o somos<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:20px;font-style:normal;font-weight:300\">Temos um orgulho imenso do que fazemos, mas tamb\u00e9m temos clareza sobre o que\u00a0n\u00e3o\u00a0fazemos. Portanto, n\u00e3o nos contrate se voc\u00ea quiser\u2026&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns we-are-not-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-orange-1-color has-text-color has-link-color wp-elements-2185e5c6f71e941792623fa12952e10b is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/x-icon.png\" alt=\"\" class=\"wp-image-9305\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Um Ex\u00e9rcito<br>Corporativo<\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"font-style:normal;font-weight:300;flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Somos uma consultoria boutique com alcance global. N\u00e3o temos escrit\u00f3rios em 50 pa\u00edses; temos relacionamentos com os melhores parceiros neles. Se voc\u00ea busca um ex\u00e9rcito de profissionais juniores, existem ag\u00eancias maiores para isso. Se busca a agilidade e a aten\u00e7\u00e3o de um s\u00f3cio s\u00eanior que trata o seu neg\u00f3cio como se fosse dele, contrate-nos.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns we-are-not-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group has-orange-1-color has-text-color has-link-color wp-elements-9525957ca4bfb01a81c638c5eb63f1d6 is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/x-icon.png\" alt=\"\" class=\"wp-image-9305\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Solu\u00e7\u00f5es<br>Solutions<\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">N\u00e3o temos um \u201cprocesso padr\u00e3o\u201d porque voc\u00ea n\u00e3o tem um problema padr\u00e3o. Evitamos metodologias do tipo \u201ccaixa-preta\u201d em favor de uma parceria sob medida. Se voc\u00ea busca uma solu\u00e7\u00e3o personalizada que lhe permita enxergar o que os outros n\u00e3o veem, voc\u00ea precisa de n\u00f3s.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns we-are-not-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group has-orange-1-color has-text-color has-link-color wp-elements-7ea4b4719c04a8e7e69fea29b5fd5d6d is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/x-icon.png\" alt=\"\" class=\"wp-image-9305\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Execu\u00e7\u00e3o<br>Criativa<\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Somos arquitetos, n\u00e3o construtores. N\u00e3o criamos embalagens lindas nem produzimos comerciais premiados (embora adoremos trabalhar com quem o faz). Nosso foco est\u00e1 na etapa inicial \u2014 acertar no diagn\u00f3stico e na solu\u00e7\u00e3o para que o trabalho criativo tenha uma base s\u00f3lida a partir da qual possa al\u00e7ar voo.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns we-are-not-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group has-orange-1-color has-text-color has-link-color wp-elements-707619e72a4ecfb70a6b60a33b82bb41 is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/x-icon.png\" alt=\"\" class=\"wp-image-9305\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Insight<br>Automatizado<\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Usamos a IA para acelerar nosso racioc\u00ednio, nunca para substitu\u00ed-lo. Em um mundo que prioriza a tecnologia, o grande diferencial \u00e9 a empatia e a curadoria humanas. Se voc\u00ea busca uma resposta r\u00e1pida e gen\u00e9rica extra\u00edda da internet, pergunte a um algoritmo. Se busca uma vantagem comercial fundamentada em nuances humanas, fale conosco.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center we-are-not-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-orange-1-color has-text-color has-link-color wp-elements-f8d3d9a71f57d9c45920ebd4950ac871 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/06\/x-icon.png\" alt=\"\" class=\"wp-image-9305\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Apenas<br>Valida\u00e7\u00e3o<\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Se voc\u00ea procura algu\u00e9m apenas para confirmar o que j\u00e1 decidiu, n\u00e3o somos o parceiro ideal. Seguimos a verdade humana aonde quer que ela nos leve \u2014 desafiando dogmas intoc\u00e1veis \u200b\u200be confrontando o poder com a verdade. Se quer apenas um carimbo de aprova\u00e7\u00e3o, procure em outro lugar. Se quer vencer, vamos conversar.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content has-dark-blue-color has-white-background-color has-text-color has-background has-link-color wp-elements-d996e7c580dc5a724971571e854de71e is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" id=\"team\">\n<div class=\"wp-block-column limit is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center gs-bottom\">Conhe\u00e7a o Time Brand Genetics<\/h3>\n\n\n\n<div class=\"wp-block-group team-cards has-custom-css is-layout-constrained wp-block-group-is-layout-constrained wp-custom-css-e542926d\">\n<div class=\"wp-block-group team-row gs-stagger is-layout-grid wp-container-core-group-is-layout-85a54dc3 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"590\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-1.webp\" alt=\"\" class=\"wp-image-10204\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-1.webp 494w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-1-251x300.webp 251w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Andrew Christophers<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Presidente do Conselho e Cofundador<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"590\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-2.webp\" alt=\"\" class=\"wp-image-10205\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-2.webp 494w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-2-251x300.webp 251w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Tom Ellis<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">CEO<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"590\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-3.webp\" alt=\"\" class=\"wp-image-10206\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-3.webp 494w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-3-251x300.webp 251w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Fiona Barnett<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretora\/L\u00edder de Pessoas<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"590\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-4.webp\" alt=\"\" class=\"wp-image-10207\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-4.webp 494w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-4-251x300.webp 251w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Liz Thompson<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretora\/L\u00edder na Am\u00e9rica do Norte<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-row gs-stagger is-layout-grid wp-container-core-group-is-layout-85a54dc3 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"590\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-8.webp\" alt=\"\" class=\"wp-image-10211\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-8.webp 494w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-8-251x300.webp 251w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Camila Marcondes<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretora\/L\u00edder na Am\u00e9rica Latina<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"590\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-5.webp\" alt=\"\" class=\"wp-image-10208\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-5.webp 494w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-5-251x300.webp 251w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Mia Christophers<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretora\/Chefe de Projetos<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"590\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-6.webp\" alt=\"\" class=\"wp-image-10209\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-6.webp 494w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-6-251x300.webp 251w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Kate Parry<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretor\/L\u00edder de Inova\u00e7\u00e3o<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group team-card has-light-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full team-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"590\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-7.webp\" alt=\"\" class=\"wp-image-10210\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-7.webp 494w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2026\/07\/BG_BIOPhotos_Andrew-7-251x300.webp 251w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group team-card-text is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5dc111c9 wp-block-group-is-layout-constrained\">\n<p class=\"team-name wp-block-paragraph\" style=\"font-size:24px\">Steph Barrett<\/p>\n\n\n\n<p class=\"team-position wp-block-paragraph\" style=\"font-size:13px;text-transform:uppercase\">Diretora\/Desenvolvimento de Clientes<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"cta-join-us-wrapper\" class=\"wp-block-group gs-bottom has-custom-css is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-524f8de7 wp-block-group-is-layout-flex wp-custom-css-1347b943\">\n<p class=\"has-text-align-center has-custom-css wp-custom-css-c8f41c92 wp-block-paragraph\" style=\"font-size:22px\"><a href=\"https:\/\/brandgenetics.com\/pt\/career\/\" data-type=\"page\" data-id=\"9990\">QUER FAZER PARTE DISSO?<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-css wp-custom-css-71239945\"><img loading=\"lazy\" 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We&nbsp;uncover Richer, Universal Truths We start&nbsp;by&nbsp;leveraging&nbsp;behavioural science and&nbsp;academic insight to&nbsp;bypass the obvious and get straight [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9793","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our DNA - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/our-dna\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our DNA - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"The Brand Genetics Difference&nbsp; We&nbsp;decode the Human,&nbsp;not&nbsp;just the Consumer When you label someone a &#8220;consumer&#8221;, you miss the 95% of their&nbsp;reality.&nbsp;Our DNA Framework reveals&nbsp;the messy, irrational &#8220;whys&#8221; behind the &#8220;what&#8221; &#8211; because to&nbsp;truly influence&nbsp;someone\u2019s choices, you&nbsp;have tounderstand the whole human. 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