{"id":1038,"date":"2018-05-25T00:00:00","date_gmt":"2018-05-24T23:00:00","guid":{"rendered":"https:\/\/brand-genetics.test\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/"},"modified":"2019-11-19T16:33:03","modified_gmt":"2019-11-19T16:33:03","slug":"blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/","title":{"rendered":"Blockchain beyond Bitcoin\u2026 what we&#8217;ve been reading this week at Brand Genetics"},"content":{"rendered":"<p><strong>This week at <a href=\"http:\/\/brandgenetics.preview.uk.com\/\">Brand Genetics<\/a> we\u2019ve been reading all about blockchain and its various applications, and a few unorthodox insights have caught our eye\u2026<\/strong><\/p>\n<p>It seems that ever since blockchain was first introduced to the world, it\u2019s garnered interest, intrigue, and acclaim \u2014 albeit muddled amidst a cloud of misunderstanding and confusion by many as to what exactly it is, how it works, and what it\u2019s used for. This week we review the underlying principles behind blockchain and explore a few promising applications that give us some insight into the evolving technological landscape.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5040 aligncenter\" src=\"\/wp-content\/uploads\/2019\/11\/blockchain-cartoon-2-300x213.jpg\" alt=\"\" width=\"461\" height=\"327\" \/><\/p>\n<p><strong>What is blockchain?<\/strong><\/p>\n<p>Without diving too deep into the details (for a comprehensive yet accessible introduction, see <a href=\"https:\/\/blockgeeks.com\/guides\/what-is-blockchain-technology\/\">here<\/a>), blockchain is essentially an \u2018ecosystem of digital value\u2019: a highly secure, decentralized digital ledger for exchanging, managing and governing an evolving set of information. Invented in 2008 by Satoshi Nakamoto (the chosen pseuodonym for the real person or people behind the technology), it was originally developed for the digital currency Bitcoin as a way to disintermediate banking. It works by recording, storing, and validating \u2018blocks\u2019 \u2013 records of information (\u2018value\u2019) that typically include a history of previous blocks, a timestamp, and transaction data \u2013 linked together and distributed as \u2018blockchains.\u2019 A self-auditing and distributed ledger, blockchain enables:<\/p>\n<ul>\n<li><strong>Transparency<\/strong> \u2013 all data is embedded within the decentralized network, and therefore public<\/li>\n<li><strong>Security<\/strong> \u2013 it cannot be corrupted, as altering any block of information would be overriding the entire network<\/li>\n<\/ul>\n<p><strong>Blockchain applications beyond financial transactions<\/strong><\/p>\n<p>The most common application of Blockchain to date has been in financial transactions, due to its link to Bitcoin and its obvious appeal for the financial sector as highly secure and highly traceable. In our recent post about the <a href=\"http:\/\/brandgenetics.preview.uk.com\/the-future-of-money-what-weve-been-reading-this-week-at-brand-genetics\/\">Future of Money<\/a>, we shared an example of how blockchain technology is being used to <a href=\"https:\/\/www.pigzbe.com\/\">teach children about cryptocurrency<\/a> and saving. But now that blockchain is becoming more widely accepted and understood, applications beyond financial transactions are gaining traction.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5037 aligncenter\" src=\"\/wp-content\/uploads\/2019\/11\/htc-2-300x171.png\" alt=\"\" width=\"516\" height=\"294\" \/><\/p>\n<p style=\"text-align: center;\"><em>HTC Exodus<\/em><\/p>\n<p>For example, following last September\u2019s Sirin Labs <a href=\"https:\/\/thenextweb.com\/finance\/2017\/09\/26\/this-blockchain-powered-phone-and-pc-could-be-out-next-year\/\">announcement<\/a> of a blockchain smart phone, HTC just unveiled its plans to develop a new blockchain-powered Android phone named <a href=\"https:\/\/thenextweb.com\/hardfork\/2018\/05\/15\/htc-blockchain-powered-phone\/\">Exodus<\/a>. The phones will be part of a \u2018native blockchain network with all Exodus phones acting as nodes\u2019 to facilitate trading and communication amongst users, and will come with many blockchain-enabled features, including a digital wallet and built-in secure hardware enclave for cryptocurrencies and decentralized applications.<\/p>\n<p>Blockchain is also making its way into the <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2018\/03\/23\/how-blockchain-will-transform-the-supply-chain-and-logistics-industry\/2\/#68075a46416c\">food and grocery space<\/a>, with big names like Walmart, Unilever, Nestle, and Tyson using blockchain to keep track of where food is coming from, how it\u2019s processed and stored, and sell-by dates. Specific supply chain start-ups like <a href=\"https:\/\/www.provenance.org\/\">Provenance<\/a> and <a href=\"http:\/\/tmsmadeeasy.com\/\">Cloud Logistics<\/a> are also popping up to help make supply chains more transparent using blockchain technology.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5042 aligncenter\" src=\"\/wp-content\/uploads\/2019\/11\/Provenance2.top_-300x118.jpg\" alt=\"\" width=\"735\" height=\"289\" \/><\/p>\n<p style=\"text-align: center;\"><em>Provenance: from shore to plate<\/em><\/p>\n<p>Going an additional step beyond financial transactions, Blockchain start-up <a href=\"https:\/\/www.civic.com\/app\/\">Civic<\/a> partnered with brewing giant ABI to introduce a <a href=\"https:\/\/www.psfk.com\/2018\/05\/civic-blockchain-beer-vending-machine.html\">blockchain-enabled vending machine<\/a> at this month\u2019s <a href=\"https:\/\/www.coindesk.com\/events\/consensus-2018\/\">CoinDesk Consensus<\/a> summit. Using blockchain based technology, the vending machine facilitates on-demand, low-cost identity-verification in order to verify that consumers are of legal drinking age before dispensing beer. As Civic Head of Communications &amp; Marketing Titus Capiln <a href=\"https:\/\/www.civic.com\/blog\/first-ever-anonymous-age-verifying-beer-vending-machine-in-partnership-with-anheuser-busch-inbev\/\">explains<\/a>: \u201cWith over 190 countries and respective ID documents out there, it\u2019s hard to know them all [\u2026] There are solutions out there that can add technology to the decision, but they are centralized, arguably insecure and they can, at any time, decide to misuse that data. This changes today.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5036 aligncenter\" src=\"\/wp-content\/uploads\/2019\/11\/civic-195x300.png\" alt=\"\" width=\"361\" height=\"555\" \/><\/p>\n<p style=\"text-align: center;\"><em>Civic &#8211; ABI partnership for age &amp; identity verification<\/em><\/p>\n<p><strong>The Human Experience (HX) learnings? <\/strong><\/p>\n<p>Only time will tell what the future holds in store for Blockchain and cryptocurrencies more specifically\u2014 but one thing is clear: the appetite for transparency and information access is strong and unlikely to go anywhere soon. Not just in sourcing and traceability, but increasingly across many aspects of life people are looking for honesty and integrity \u2014 they want the information to exist and they want to have immediate access to it. The sooner brands and businesses not only realize this, but <em>action<\/em> this \u2014 integrating it, not just in their communications strategies but innovation strategies as well \u2014 the more it will open up a whole new world of possibilities.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week at Brand Genetics we\u2019ve been reading all about blockchain and its various applications, and a few unorthodox insights have caught our eye\u2026 It seems that ever since blockchain was first introduced to the world, it\u2019s garnered interest, intrigue, and acclaim \u2014 albeit muddled amidst a cloud of misunderstanding and confusion by many as [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":1043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[224,9,225,226,227],"class_list":["post-1038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-experience","tag-blockchain","tag-innovation","tag-supply-chain","tag-technology","tag-transparency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blockchain beyond Bitcoin\u2026 what we&#039;ve been reading this week at Brand Genetics - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blockchain beyond Bitcoin\u2026 what we&#039;ve been reading this week at Brand Genetics - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"This week at Brand Genetics we\u2019ve been reading all about blockchain and its various applications, and a few unorthodox insights have caught our eye\u2026 It seems that ever since blockchain was first introduced to the world, it\u2019s garnered interest, intrigue, and acclaim \u2014 albeit muddled amidst a cloud of misunderstanding and confusion by many as [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandgenetics.com\/pt\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand Genetics\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-24T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-19T16:33:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2019\/11\/htc-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"939\" \/>\n\t<meta property=\"og:image:height\" content=\"527\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brand Genetics\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brand Genetics\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\\\/\"},\"author\":{\"name\":\"Brand Genetics\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#\\\/schema\\\/person\\\/8ecfbd42c9c6d77d6c5e26518b9ff0ba\"},\"headline\":\"Blockchain beyond Bitcoin\u2026 what we&#8217;ve been reading this week at Brand Genetics\",\"datePublished\":\"2018-05-24T23:00:00+00:00\",\"dateModified\":\"2019-11-19T16:33:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\\\/\"},\"wordCount\":710,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/htc-1.png\",\"keywords\":[\"blockchain\",\"Innovation\",\"supply chain\",\"technology\",\"transparency\"],\"articleSection\":[\"Human Experience\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/brandgenetics.com\\\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\\\/\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\\\/\",\"name\":\"Blockchain beyond Bitcoin\u2026 what we've been reading this week at Brand Genetics - Brand Genetics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/htc-1.png\",\"datePublished\":\"2018-05-24T23:00:00+00:00\",\"dateModified\":\"2019-11-19T16:33:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#\\\/schema\\\/person\\\/8ecfbd42c9c6d77d6c5e26518b9ff0ba\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brandgenetics.com\\\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/htc-1.png\",\"contentUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/htc-1.png\",\"width\":939,\"height\":527},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brandgenetics.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blockchain beyond Bitcoin\u2026 what we&#8217;ve been reading this week at Brand Genetics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#website\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/\",\"name\":\"Brand Genetics\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brandgenetics.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#\\\/schema\\\/person\\\/8ecfbd42c9c6d77d6c5e26518b9ff0ba\",\"name\":\"Brand Genetics\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g\",\"caption\":\"Brand Genetics\"},\"sameAs\":[\"http:\\\/\\\/brandgenetics.preview.uk.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blockchain beyond Bitcoin\u2026 what we've been reading this week at Brand Genetics - Brand Genetics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandgenetics.com\/pt\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/","og_locale":"pt_BR","og_type":"article","og_title":"Blockchain beyond Bitcoin\u2026 what we've been reading this week at Brand Genetics - Brand Genetics","og_description":"This week at Brand Genetics we\u2019ve been reading all about blockchain and its various applications, and a few unorthodox insights have caught our eye\u2026 It seems that ever since blockchain was first introduced to the world, it\u2019s garnered interest, intrigue, and acclaim \u2014 albeit muddled amidst a cloud of misunderstanding and confusion by many as [&hellip;]","og_url":"https:\/\/brandgenetics.com\/pt\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/","og_site_name":"Brand Genetics","article_published_time":"2018-05-24T23:00:00+00:00","article_modified_time":"2019-11-19T16:33:03+00:00","og_image":[{"width":939,"height":527,"url":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2019\/11\/htc-1.png","type":"image\/png"}],"author":"Brand Genetics","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Brand Genetics","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brandgenetics.com\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/#article","isPartOf":{"@id":"https:\/\/brandgenetics.com\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/"},"author":{"name":"Brand Genetics","@id":"https:\/\/brandgenetics.com\/#\/schema\/person\/8ecfbd42c9c6d77d6c5e26518b9ff0ba"},"headline":"Blockchain beyond Bitcoin\u2026 what we&#8217;ve been reading this week at Brand Genetics","datePublished":"2018-05-24T23:00:00+00:00","dateModified":"2019-11-19T16:33:03+00:00","mainEntityOfPage":{"@id":"https:\/\/brandgenetics.com\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/"},"wordCount":710,"commentCount":0,"image":{"@id":"https:\/\/brandgenetics.com\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/#primaryimage"},"thumbnailUrl":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2019\/11\/htc-1.png","keywords":["blockchain","Innovation","supply chain","technology","transparency"],"articleSection":["Human Experience"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/brandgenetics.com\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/brandgenetics.com\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/","url":"https:\/\/brandgenetics.com\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/","name":"Blockchain beyond Bitcoin\u2026 what we've been reading this week at Brand Genetics - Brand Genetics","isPartOf":{"@id":"https:\/\/brandgenetics.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brandgenetics.com\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/#primaryimage"},"image":{"@id":"https:\/\/brandgenetics.com\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/#primaryimage"},"thumbnailUrl":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2019\/11\/htc-1.png","datePublished":"2018-05-24T23:00:00+00:00","dateModified":"2019-11-19T16:33:03+00:00","author":{"@id":"https:\/\/brandgenetics.com\/#\/schema\/person\/8ecfbd42c9c6d77d6c5e26518b9ff0ba"},"breadcrumb":{"@id":"https:\/\/brandgenetics.com\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandgenetics.com\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/brandgenetics.com\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/#primaryimage","url":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2019\/11\/htc-1.png","contentUrl":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2019\/11\/htc-1.png","width":939,"height":527},{"@type":"BreadcrumbList","@id":"https:\/\/brandgenetics.com\/blockchain-beyond-bitcoin-what-weve-been-reading-this-week-at-brand-genetics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brandgenetics.com\/"},{"@type":"ListItem","position":2,"name":"Blockchain beyond Bitcoin\u2026 what we&#8217;ve been reading this week at Brand Genetics"}]},{"@type":"WebSite","@id":"https:\/\/brandgenetics.com\/#website","url":"https:\/\/brandgenetics.com\/","name":"Brand Genetics","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandgenetics.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/brandgenetics.com\/#\/schema\/person\/8ecfbd42c9c6d77d6c5e26518b9ff0ba","name":"Brand Genetics","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g","caption":"Brand Genetics"},"sameAs":["http:\/\/brandgenetics.preview.uk.com"]}]}},"_links":{"self":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/posts\/1038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/comments?post=1038"}],"version-history":[{"count":2,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/posts\/1038\/revisions"}],"predecessor-version":[{"id":2003,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/posts\/1038\/revisions\/2003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/media\/1043"}],"wp:attachment":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/media?parent=1038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/categories?post=1038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/tags?post=1038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}