{"id":1113,"date":"2018-08-30T00:00:00","date_gmt":"2018-08-29T23:00:00","guid":{"rendered":"https:\/\/brand-genetics.test\/ancient-egypt-skin-scanners-algorithmic-beauty-what-weve-been-reading-this-week-at-brand-genetics\/"},"modified":"2019-11-19T16:33:05","modified_gmt":"2019-11-19T16:33:05","slug":"ancient-egypt-skin-scanners-algorithmic-beauty-what-weve-been-reading-this-week-at-brand-genetics","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/ancient-egypt-skin-scanners-algorithmic-beauty-what-weve-been-reading-this-week-at-brand-genetics\/","title":{"rendered":"Ancient Egypt, Skin Scanners &#038; Algorithmic beauty\u2026 what we\u2019ve been reading this week at Brand\u00a0Genetics"},"content":{"rendered":"<p class=\"graf graf--p wp-block-paragraph\"><strong class=\"markup--strong markup--p-strong\">This week we\u2019ve been reading about Beauty Tech, and a few insights have caught our eye\u2026<\/strong><\/p>\n<p class=\"graf graf--p\">The beauty category is no exception when it comes to industries that have been revolutionised through advancements in technology, but before we explore this further, let\u2019s take a look back at the modest origins of this exciting and ever-evolving industry.<\/p>\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\">The Beauty of Yesterday: Ancient Egypt<\/strong><\/p>\n<p class=\"graf graf--p\">Often referred to as the most vain civilisation in history, Ancient Egyptians are known to have played a vital role in shaping modern ideals of beauty. For example, these populations used olive oil, honey and milk to keep their skin wrinkle free, as well as the pigment from clay to create lip and cheek tints to recreate a healthy glow. Another prime example is their use of a charcoal-like substance called Kohl to create thick black lines around their eyes to enhance their natural shape, believing that by following this technique, it would also protect their eyes from the glare of the sun.<\/p>\n<p class=\"graf graf--p\">Fast forward to today and you\u2019ll find this ancient ritual ever present, upgraded and reinvented amongst popular makeup routines such as the \u2018smokey eye\u2019 look. But it\u2019s not just the style that\u2019s been used as inspiration\u200a\u2014\u200aeven their wrinkle-erasing ingredients themselves, used 5000 years ago, are regularly featured in a number of natural cosmetics.<\/p>\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\">The Beauty of Tomorrow: Beauty Technology<\/strong><\/p>\n<p class=\"graf graf--p\">In contrast to the simplicity of ancient times, the current beauty landscape is much more complex\u200a\u2014\u200aintegrating new technologies, terminology and techniques to transform cosmetics lovers from traditional consumers to semi-experts who are more in control of their beauty regimes than ever before. While there are many brands driving this shift, here are a few of our favourites<\/p>\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\">360 Skincare\u200a\u2014\u200apersonalised dermatology at your fingertips<\/strong><\/p>\n<p class=\"graf graf--p\">By slipping on Neutrogena\u2019s \u2018skin scanner\u2019 gadget over the camera of your phone and downloading the associated app, <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.neutrogena.com\/skin360-app.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/www.neutrogena.com\/skin360-app.html\">Neutrogena\u2019s latest technology<\/a> gives consumers a dermatologist grade experience by providing a magnified look into their skin, allowing them to understand their skin type and needs at a microscopic level.<\/p>\n<figure class=\"graf graf--figure\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2019\/11\/1Ph86GYnl8vtJ_ZM6as75nA.png\" data-image-id=\"1*Ph86GYnl8vtJ_ZM6as75nA.png\" data-width=\"700\" data-height=\"449\" \/><\/figure>\n<p>&nbsp;<\/p>\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\">My UV patch\u200a\u2014\u200athe first-ever stretchable skin sensor to monitor UV exposure<\/strong><\/p>\n<p class=\"graf graf--p\">By attaching a small \u2018sticker\u2019 to the nail, La Roche Posay\u2019s <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.laroche-posay.us\/wearable-tech.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/www.laroche-posay.us\/wearable-tech.html\">latest wearable innovation<\/a> aims to lesson the risk of skin cancer by collecting data about the level of UV rays the user is exposed to and notifying them through an app, in order to help consumers improve their SPF usage and protect their skin from the harsh sun<\/p>\n<figure class=\"graf graf--figure\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2019\/11\/1S5KhRp10mxusgV1mJH1wTQ.png\" data-image-id=\"1*S5KhRp10mxusgV1mJH1wTQ.png\" data-width=\"800\" data-height=\"449\" \/><\/figure>\n<p>&nbsp;<\/p>\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\">Algorithmic Customised Hair Care<\/strong><\/p>\n<p class=\"graf graf--p\">The technology behind <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.functionofbeauty.com\/?gclid=EAIaIQobChMIzeTSpICV3QIV6L3tCh32Ng5TEAAYASAAEgJ_SPD_BwE\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/www.functionofbeauty.com\/?gclid=EAIaIQobChMIzeTSpICV3QIV6L3tCh32Ng5TEAAYASAAEgJ_SPD_BwE\">Function of Beauty<\/a> lies in a unique set of algorithms designed to give each consumer a personalised hair-care experience. By taking a quiz online and selecting current hair type, hair needs, and even fragrance preference, Function of Beauty creates customised formulations of high-performance, natural ingredients to develop effective shampoos &amp; conditioners<\/p>\n<figure class=\"graf graf--figure\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2019\/11\/1MY51TKivH3V9gb4fGhlI_A.png\" data-image-id=\"1*MY51TKivH3V9gb4fGhlI_A.png\" data-width=\"764\" data-height=\"575\" \/><\/figure>\n<p>&nbsp;<\/p>\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\">Skincare throughout your cycle<\/strong><\/p>\n<p class=\"graf graf--p\">An interesting addition to the list, <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.knours.net\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/www.knours.net\/\">Knours<\/a> develops skin products for women based on their unique biological needs and changes during each phase of their menstrual cycle\u200a\u2014\u200aa particularly innovative solution for those who suffer from waves of skin issues during the month. Knours recognises the need to look at the body through a holistic lens to understand both the internal and external factors that impact the body\u2019s largest organ\u200a\u2014\u200askin.<\/p>\n<figure class=\"graf graf--figure\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2019\/11\/1FSiLI1S1bC6ySgH2h2k0Dw.png\" data-image-id=\"1*FSiLI1S1bC6ySgH2h2k0Dw.png\" data-width=\"775\" data-height=\"518\" \/><\/figure>\n<p>&nbsp;<\/p>\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\">The Human Experience (HX) learnings?<\/strong><\/p>\n<p class=\"graf graf--p\">As technology continues to embed itself into everyday life and consumers persist on their quest to enhance their personal care experiences, it is up to beauty brands today to find the sweet spot between the two in order to succeed and stay relevant. While the Ancient Egyptians are largely responsible for opening up the world of beauty, times have changed dramatically since then, and an essential consideration for today\u2019s brands include ensuring that consumers can easily present the best version of themselves in a selfie-obsessed, digital world.<\/p>","protected":false},"excerpt":{"rendered":"<p>This week we\u2019ve been reading about Beauty Tech, and a few insights have caught our eye\u2026 The beauty category is no exception when it comes to industries that have been revolutionised through advancements in technology, but before we explore this further, let\u2019s take a look back at the modest origins of this exciting and ever-evolving [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":1118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[262,263,264,265,266],"class_list":["post-1113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-experience","tag-beauty-algorithims","tag-beautytech","tag-skincare","tag-skincare-innovation","tag-wearable-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ancient Egypt, Skin Scanners &amp; 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