{"id":1282,"date":"2019-10-09T00:00:00","date_gmt":"2019-10-08T23:00:00","guid":{"rendered":"https:\/\/brand-genetics.test\/empathy-quotes-in-business\/"},"modified":"2020-01-26T12:07:48","modified_gmt":"2020-01-26T12:07:48","slug":"empathy-quotes-in-business","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/empathy-quotes-in-business\/","title":{"rendered":"Empathy Quotes in Business"},"content":{"rendered":"<p class=\"wp-block-paragraph\">At Brand Genetics, we use empathy as a research technique to understand the emotional worlds of consumers. Empathy research helps our clients walk the consumer-closeness and consumer-centric talk.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The web is full of inspiring quotes about empathy, notably from <a href=\"https:\/\/www.northwestern.edu\/newscenter\/stories\/2006\/06\/barack.html\">Barack Obama<\/a> on repairing the empathy deficit. But here&#8217;s a list of empathy quotes particularly relevant for business, celebrating our mental ability to experience and understand what someone else is feeling.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>&#8220;If there is any one secret of success, it lies in the ability to get the other person\u2019s point of view and see things from his angle as well as your own&#8221; <em><a href=\"https:\/\/en.wikiquote.org\/wiki\/Henry_Ford#My_Life_and_Work_(1922)\">Henry Ford<\/a><\/em><\/li>\r\n<li>\u201cThe value that I really learned to appreciate deeply and which I talk about a great deal is empathy. I don\u2019t think it is simply a \u201cnice to have\u201d but I believe it is at the centre of the agenda for innovation here at Microsoft\u201d <em><a href=\"https:\/\/www.morningfuture.com\/en\/article\/2018\/06\/18\/microsoft-satya-nadella-empathy-business-management\/337\/\">Satya Nadella<\/a>, CEO of Microsoft<\/em><\/li>\r\n<li>\u201cPeople will try to convince you that you should keep your empathy out of your career. Don\u2019t accept this false premise.\u201d <em><a href=\"https:\/\/qz.com\/1002570\/watch-live-apple-ceo-tim-cook-delivers-mits-2017-commencement-speech\/\">Tim Cook, CEO of Apple<\/a><\/em><\/li>\r\n<li>\u201cOur core business is connected with the customers\u2019 needs and we will not be able to satisfy them if we don\u2019t have a deep sense of empathy\u201d <em><a href=\"https:\/\/www.morningfuture.com\/en\/article\/2018\/06\/18\/microsoft-satya-nadella-empathy-business-management\/337\/\">Satya Nadella<\/a>, CEO of Microsoft<\/em><\/li>\r\n<li>\u201cMost people think that empathy is something you have only with friends and the family, but in reality, it is also a priority in business\u201d <em><a href=\"http:\/\/Most people think that empathy is something you have only with friends and the family, but in reality, it is also a priority in business\">Satya Nadella<\/a>, CEO of Microsoft<\/em><\/li>\r\n<li>\u201cEmpathy is a muscle, so it needs to be exercised\u201d <em><a href=\"https:\/\/www.morningfuture.com\/en\/article\/2018\/06\/18\/microsoft-satya-nadella-empathy-business-management\/337\/\">Satya Nadella<\/a>, CEO of Microsoft<\/em><\/li>\r\n<li>\u201cWithout empathy it is not possible to get the best from your team, so for this reason it is the key to everything\u201d <em><a href=\"https:\/\/www.morningfuture.com\/en\/article\/2018\/06\/18\/microsoft-satya-nadella-empathy-business-management\/337\/\">Satya Nadella<\/a>, CEO of Microsoft<\/em><\/li>\r\n<li>&#8220;Empathy is one of our greatest tools of business that is most underused&#8221; <em><a href=\"https:\/\/www.entrepreneur.com\/article\/251438\">Daniel Lubetzky<\/a>, billionaire founder and CEO of snack company Kind LLC<\/em><\/li>\r\n<li>&#8220;The successful agencies of the future will be those that integrate technological excellence with profoundly human qualities: combining efficacy with empathy\u2026 I suspect that we\u2019ll need appetite and empathy more than ever&#8221; <em><a href=\"http:\/\/The Empathy Delusion - Reach 2019.pdf\">Jim Carroll<\/a>, Ex-Chairman BBH<\/em><\/li>\r\n<li>&#8220;If we have optimism, but we don\u2019t have empathy \u2013 then it doesn\u2019t matter how much we master the secrets of science, we\u2019re not really solving problems; we\u2019re just working on puzzles&#8221;<strong>\u00a0<\/strong><em><a href=\"https:\/\/news.stanford.edu\/news\/2014\/june\/gates-commencement-remarks-061514.html\">Bill Gates<\/a><\/em><\/li>\r\n<li>&#8220;Empathy helps marketers break out of their blind spots, open their eyes to the human side of the consumer and flips the conversation from brand-led to people-led&#8221; <em><a href=\"https:\/\/knect365.com\/insights\/article\/f0a3af45-0a12-4cf1-880f-22b7f024e199\/the-power-of-empathy-in-a-world-of-big-data\">Nick Graham<\/a>, VP, Insights at PepsiCo<\/em><\/li>\r\n<li>&#8220;In a world of big data, it\u2019s important to remember that marketing is more than just a series of faceless transactions. There\u2019s a real human heartbeat at the end of all those 1s and 0s, a person we can build a meaningful, lasting relationship with. And that\u2019s where empathy comes into play. In building a deeper understanding of the people who buy our brands, we elevate our marketing beyond the generic and create products, programs and communications with the power to make people feel heard, moved and inspired&#8221; <em><a href=\"https:\/\/knect365.com\/insights\/article\/f0a3af45-0a12-4cf1-880f-22b7f024e199\/the-power-of-empathy-in-a-world-of-big-data\">Nick Graham<\/a>, VP, Insights at PepsiCo<\/em><\/li>\r\n<li>&#8220;Empathy is key in the design process, especially when you start expanding outside of your comfort zone to new languages, cultures, and age groups. If you try to assume what those people want, you&#8217;re likely to get it wrong&#8221; <a href=\"https:\/\/www.inc.com\/daphne-koller\/instagram-s-mike-krieger-is-your-tech-company-bringing-people-joy.html\">Mike Krieger<\/a>, <em>founder of Instagram<\/em><\/li>\r\n<li>&#8220;Today, organisations run the risk of overcompensating for the analogue past and completely focusing on big data analytics and data-driven insights \u2013 which indeed is a capability that needs to be built. And we\u2019re investing a lot of time and effort in that. However, if you\u2019re not careful you fall into what I call <em>the empathy gap<\/em>, which comes from over-focusing on what the data tells you. In most cases data tells a lot about what people do when they do it. It doesn\u2019t tell you much about why they do it&#8221; <em><a href=\"https:\/\/www.researchworld.com\/stephan-gans-of-pepsico-on-re-tooling-the-insights-team-for-more-impact\/\">Stephan Gans<\/a>, Chief Insights and Analytics Officer at PepsiCo<\/em><\/li>\r\n<li>&#8220;Empathy. It\u2019s one of the biggest things to which I attribute my success. It\u2019s the reason I believe that I am one of the great salespeople out there&#8221;. <em><a href=\"https:\/\/www.garyvaynerchuk.com\/empathy-one-of-the-keys-to-my-business-success\/\">Gary Vaynerchuk<\/a>, entrepreneur and CEO of ad agency, VaynerMedia<\/em><\/li>\r\n<li>&#8220;The notion of empathy and human-centeredness is still not widely practiced in many corporations. Business people rarely navigate their own websites or watch how people use their products in a real-world setting. And if you do a word association with \u201cbusiness person,\u201d the word \u201cempathy\u201d doesn\u2019t come up much.&#8221; <em><a href=\"https:\/\/slate.com\/human-interest\/2013\/11\/empathize-with-your-end-user-creative-confidence-by-tom-and-david-kelley.html\">David Kelley<\/a>, founder IDEO<\/em><\/li>\r\n<li>&#8220;Empathy is the antidote for the simplified, abstract information that often carries authority inside organizations. Empathy helps people see the world as it really is, not how it looks on a map&#8221; <em><a href=\"https:\/\/books.google.co.uk\/books?id=bJthBAAAQBAJ\">Dev Patnaik<\/a>, author, Wired to Care<\/em><\/li>\r\n<li>&#8220;The quickest way to have empathy for someone else is to be just like them. For companies, the answer is to hire their customers&#8221; <em><a href=\"https:\/\/books.google.co.uk\/books?id=bJthBAAAQBAJ\">Dev Patnaik<\/a>, author, Wired to Care<\/em><\/li>\r\n<li>&#8220;It\u2019s often not possible or not enough to hire your customers. To continue to grow and prosper, you have to step outside of yourself and walk in someone else\u2019s shoes&#8221; <em><a href=\"https:\/\/books.google.co.uk\/books?id=bJthBAAAQBAJ\">Dev Patnaik<\/a>, author, Wired to Care<\/em><\/li>\r\n<li>&#8220;Empathy is the ultimate form of customer insight&#8221;. <em><a href=\"https:\/\/www.linkedin.com\/pulse\/six-innovative-ways-better-empathize-customers-don-peppers\/\">Don Peppers<\/a>, founding partner of management consultancy, Peppers and Rogers Group<\/em><\/li>\r\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>At Brand Genetics, we use empathy as a research technique to understand the emotional worlds of consumers. Empathy research helps our clients walk the consumer-closeness and consumer-centric talk. The web is full of inspiring quotes about empathy, notably from Barack Obama on repairing the empathy deficit. But here&#8217;s a list of empathy quotes particularly relevant [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-1282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empathy-based-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Empathy Quotes in Business - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/empathy-quotes-in-business\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empathy Quotes in Business - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"At Brand Genetics, we use empathy as a research technique to understand the emotional worlds of consumers. Empathy research helps our clients walk the consumer-closeness and consumer-centric talk. The web is full of inspiring quotes about empathy, notably from Barack Obama on repairing the empathy deficit. 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