{"id":1288,"date":"2019-10-17T00:00:00","date_gmt":"2019-10-16T23:00:00","guid":{"rendered":"https:\/\/brand-genetics.test\/navigating-gen-z-insight-physical-wellness\/"},"modified":"2025-12-19T19:30:21","modified_gmt":"2025-12-19T19:30:21","slug":"navigating-gen-z-insight-physical-wellness","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/navigating-gen-z-insight-physical-wellness\/","title":{"rendered":"Navigating Gen Z insight: Physical wellness"},"content":{"rendered":"<p class=\"wp-block-paragraph\">This week we continue with our series of blogs, highlighting the insights from our latest report, which aims to help managers myth-bust the world of Gen Z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A quick dose of fact-checking reveals many Gen Z claims you may have seen published to be little more than \u201cfake news\u201d with no basis in fact \u2013 a big problem for brands wanting to make smart decisions. Brand Genetics is here to help you spot the and navigate the Gen Z waters!<\/p>\n\n\n\n<div class=\"wp-block-file aligncenter\"><a href=\"https:\/\/brandgenetics.preview.uk.com\/wp-content\/uploads\/2019\/10\/Brand-Genetics-Gen-Z-Beyond-Fake-News.pdf\" class=\"wp-block-file__button wp-element-button\" download>Download the full report now<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Week 2: <strong>Physical Wellness<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This week we explore the second trend from our report, Physical Wellness. Gen Z is emerging into a world increasingly influenced by a <a href=\"https:\/\/globalwellnessinstitute.org\/press-room\/statistics-and-facts\/\">$4.2<\/a> trillion wellness industry. Looking after yourself in a body-conscious and image-centric world is an <a href=\"http:\/\/adage.com\/d\/resources\/resources\/whitepaper\/z-generation-redefining-health-and-wellness\">increasingly dominant social requirement. <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this backdrop, the data shows the Gen Z cohort feels <a href=\"https:\/\/www.dropbox.com\/s\/gk1zksh687f3s41\/Pegasus%20(2018)%20Gen%20Z%20-%20The%20Future%20of%20Health%20and%20Wellbeing.pdf?dl=0\">responsible for its own <\/a>health. In the US, this is a group that <a href=\"https:\/\/www.dropbox.com\/s\/g8qb3bnyubimpbo\/Beiter%20et%20al%20(2015)%20The%20prevalence%20and%20correlates%20of%20depression,%20anxiety,%20and%20stress%20in%20a%20sample%20of%20college%20students.pdf?dl=0\">drinks less alcohol,<\/a> <a href=\"https:\/\/www.cdc.gov\/media\/releases\/2024\/p1017-youth-tobacco-use.html\" data-type=\"link\" data-id=\"https:\/\/www.cdc.gov\/media\/releases\/2024\/p1017-youth-tobacco-use.html\">smokes less tobacco,<\/a> <a href=\"https:\/\/www.dropbox.com\/s\/g8qb3bnyubimpbo\/Beiter%20et%20al%20(2015)%20The%20prevalence%20and%20correlates%20of%20depression,%20anxiety,%20and%20stress%20in%20a%20sample%20of%20college%20students.pdf?dl=0\">takes fewer risks with their health<\/a>, and is beginning to <a href=\"https:\/\/www.dropbox.com\/s\/kcurh69bn834gmv\/Ipsos%20(2018)%20Beyond%20Binary%20-%20the%20lives%20and%20choices%20of%20gen%20z.pdf?dl=0\">consume less refined sugar.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That said, intention and awareness may not reflect reality as, despite health campaigns and the pressures of social media perfection, Gen Z is more overweight and less active. Globally, <a href=\"https:\/\/www.who.int\/gho\/ncd\/risk_factors\/overweight_obesity\/obesity_adolescents\/en\/\">one in five among<\/a> this generation is overweight or obese, with levels <a href=\"https:\/\/www.dropbox.com\/s\/hx4u0ee5q1cw5jj\/Biber%20et%20al%20(2013)%20Attraction%20to%20physical%20activity%20of%20Gen%20Z.pdf?dl=0\">tripling<\/a> vs Gen X in the US. In addition, other areas of health seem to be affected too \u2013 <a href=\"https:\/\/www.dropbox.com\/s\/g8qb3bnyubimpbo\/Beiter%20et%20al%20(2015)%20The%20prevalence%20and%20correlates%20of%20depression,%20anxiety,%20and%20stress%20in%20a%20sample%20of%20college%20students.pdf?dl=0\">sleep problems<\/a> and <a href=\"https:\/\/www.dropbox.com\/s\/l0g07b3gpsp2p3c\/Golden%20et%20al%20(2016)%20Preventing%20Obesity%20and%20Eating%20Disorders%20in%20Adolescents.pdf?dl=0\">eating disorders<\/a> are also elevated amongst this group.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So What?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These wellness challenges raise the need for new solutions that promote sleep, nutrition, exercise and healthy lifestyles. The challenge is how to make these solutions relevant and relatable for Gen Zers!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One strategy we are exploring at Brand Genetics is taking a more holistic view of wellness that encompasses not only the physical wellness of our bodies but also the physical wellness of the planet. We believe this could resonate with Gen Z who are <a href=\"https:\/\/www.dropbox.com\/s\/lvzt844j1fd2fbh\/APA%20(2018)%20Stress%20in%20America%20Gen%20Z.pdf?dl=0\">increasingly stressed<\/a> about inheriting a planet threatened by climate change, pollution and waste, resource depletion and biodiversity loss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Growing up under the shadow of environmental catastrophe, Gen Z represents a clear opportunity for brands to promote holistic wellness for both people and the planet.<\/p>\n\n\n\n<div class=\"wp-block-file aligncenter\"><a href=\"https:\/\/brandgenetics.preview.uk.com\/wp-content\/uploads\/2019\/10\/Brand-Genetics-Gen-Z-Beyond-Fake-News.pdf\" class=\"wp-block-file__button wp-element-button\" download>Click here to read the rest of the report<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wanting to implement positive innovation in your business? If you\u2019re looking to move beyond fake news and properly understand what makes Gen Z tick, please get in touch \u2013 we would love to hear from you!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>This week we continue with our series of blogs, highlighting the insights from our latest report, which aims to help managers myth-bust the world of Gen Z. A quick dose of fact-checking reveals many Gen Z claims you may have seen published to be little more than \u201cfake news\u201d with no basis in fact \u2013 [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":1289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forward-thinking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Navigating Gen Z insight: Physical wellness - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/navigating-gen-z-insight-physical-wellness\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navigating Gen Z insight: Physical wellness - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"This week we continue with our series of blogs, highlighting the insights from our latest report, which aims to help managers myth-bust the world of Gen Z. 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