{"id":232,"date":"2010-03-29T00:00:00","date_gmt":"2010-03-28T23:00:00","guid":{"rendered":"https:\/\/brand-genetics.test\/purple-cow-speed-summary\/"},"modified":"2019-11-19T16:39:13","modified_gmt":"2019-11-19T16:39:13","slug":"purple-cow-speed-summary","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/purple-cow-speed-summary\/","title":{"rendered":"Purple Cow Speed Summary"},"content":{"rendered":"<ul>\n<li><a href=\"http:\/\/www.amazon.co.uk\/Purple-Cow-Transform-Business-Remarkable\/dp\/014101640X\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-828\" title=\"purplecow\" src=\"\/wp-content\/uploads\/2019\/11\/purplecow.jpg\" alt=\"\" width=\"264\" height=\"400\" \/>Purple Cow: Transform Your Business by Being Remarkable<\/a><\/li>\n<li>Author: Seth Godin<\/li>\n<li>Publisher: Portfolio<\/li>\n<li>Publication date: May, 2003<\/li>\n<\/ul>\n<p>Top Line: Traditional marketing isn\u2019t working anymore. \u00a0The old virtuous circle of \u2018buy ads \u2013 get distribution \u2013 sell product \u2013 buy ads\u2026\u2019 no longer pays. \u00a0The solution? \u00a0Stop advertising and start innovating. \u00a0What you need to build your brand is a remarkable product or service.<\/p>\n<h3>Be Remarkable<\/h3>\n<p>This cult book on innovation from marketing guru and bestselling author Seth Godin, has a simple message. \u00a0Be remarkable. Purple Cow argues that the only way to cut the hyper-clutter of products and advertising today is to innovate something new, unique and remarkable \u2013 like a purple cow.<\/p>\n<p>Godin points out that 80% of the 30 newest entrants to Interbrand\u2019s top 100 brand list owe their success to word of mouth around what they sell rather advertising clout. \u00a0Successful brands like IKEA, Starbucks, SAP, Krispy Kreme, Jet Blue, Google are all built on remarkable products that get talked about. \u00a0Innovation brains, not advertising or distributional muscle is what is needed to succeed in marketing today.<\/p>\n<h3>\u2018Remarkable-ize\u2019 your Brand<\/h3>\n<p>Purple Cow is an inspiring self-help book for entrepreneurial marketers who find themselves stewarding big brands where innovation is often no more than me-too copycat cloning. \u00a0Godin offers practical tips to \u2018remarkabalize\u2019 your brand through innovation.<\/p>\n<p>For example, by horizontally integrating innovation \u2013 getting\u00a0stakeholder involvement from the board down to lead buyers &#8211; you improve the chances of getting a successful Purple Cow to market. \u00a0Likewise, by making \u2018being remarkable\u2019 a Critical Success Factor for innovation, you get to screen out boring brown cows. \u00a0Starting up a separate Purple Cow innovation work-stream can free you from the shackles of traditional new product development. \u00a0And don\u2019t forget to live the Be Remarkable mantra yourself, do one thing worth talking about everyday.<\/p>\n<p>If Purple Cow has a weakness it is that it underestimates the underestimates the power of the Dark Side corporate conservatism. \u00a0Nobody (yet) got fired for sinking money into advertising sizzle, whether or not there was a (purple) steak worth sizzling in the first place. \u00a0To remedy this, a follow-up book, \u2018The Big Moo\u2019 co-written with Malcolm Gladwell, Tom Peters, and Guy Kawasaki and others, Godin outlines 33 inspiring ideas for remarkabalizing your brand (<a href=\"http:\/\/www.amazon.co.uk\/Purple-Cow-Transform-Business-Remarkable\/dp\/014101640X\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon link<\/a>).<\/p>\n<p>But if you\u2019re interested in firing up the corporate barbeque for your company now, and want a purple steak to sizzle, we\u2019ve put together a Purple Cow brainstorm for you based on the 30 key points and recommendations made in the book.<\/p>\n<div>\n<ul>\n<li>Start by making a simple consumer wish list. \u00a0Are there any gaps you could fill between what people want and what they\u2019re getting today?<\/li>\n<li>Think about the current leader in your market \u2013 if you could change just one think about it in order to make it more remarkable, what would that be?<\/li>\n<li>Infectious products are a) easy to try and buy, b) easy to recommend, c) for a defined community, and d) part of a trend (rather than a fad). \u00a0How would you tweak what you currently sell to make it more infectious?<\/li>\n<li>Focus on the two key groups who will drive your sales \u2013 highly profitable buyers, and opinion leading buyers. \u00a0What would you have to do to make what you sell remarkable to them?<\/li>\n<li>Make a list of competitors who not trying to be all things to all people, can you find another underserved niche to target?<\/li>\n<li>Think about what the market leader is doing, then focus on doing the opposite.<\/li>\n<li>Imagine you gave your innovation brief to a world class designer, what would they do different?<\/li>\n<li>Make two lists, one of the top reasons to recommend products in your market and the other of top reasons not to recommend. \u00a0Can you spot any opportunities?<\/li>\n<li>The opposite of remarkable is very good (because very good is bland), what would you do to turn a very good product into a truly remarkable product?<\/li>\n<li>Packaging can make a product, and remarkable packaging can make a product remarkable. Think about remarkable packing \u2013 what can you do to make packaging remarkable?<\/li>\n<li>If you were going to make a parody or spoof of your product, what would it look like? \u00a0This will give you a clue to what could be remarkable about your product.<\/li>\n<li>Imagine you are making a highly exclusive limited edition of your product for your 20 best customers \u2013 what would that be?<\/li>\n<li>What would you do if you wanted to make a collectable version of your product?<\/li>\n<li>Forget demographics for a minute \u2013 list the big social networks and communities in your market (associations, clubs, employers, institutions). \u00a0Could you make a special edition of your product for one of these networks or communities?<\/li>\n<li>Remember that convenience is king \u2013 what could you do to make buying, using, consuming, or disposing easier?<\/li>\n<li>Take another look at the top \u2018reasons to recommend\u2019 in your market; these are what make products remarkable. \u00a0What could you do to own one of these reasons to recommend?<\/li>\n<li>Your business card is your product in print \u2013 and is a big part of what you sell, what could you change about business card to make it more remarkable<\/li>\n<li>Imagine you\u2019ve woken up as a maverick, with no respect for the company way of doing things today \u2013 what the first thing you\u2019d change about your product?<\/li>\n<li>List all the customer suggestions and customer complaints you\u2019ve heard, what could you do to address them?<\/li>\n<li>Think about products in your market with remarkable design \u2013 what would you do to make the design of your product worth talking about?<\/li>\n<li>Who currently makes the most remarkable products in your industry? \u00a0What would they do if they were in your shoes to make your product more remarkable?<\/li>\n<li>Imagine you are your most loyal customer advocate &#8211; what could you do to make them rave even more about your product<\/li>\n<li>List the things that people find remarkable about products in your target market. \u00a0If you wanted to own what is remarkable, what would you have to do?<\/li>\n<li>Remarkable products are often controversial and outrageous \u2013 what would a really controversial or outrageous version of your product look like?<\/li>\n<li>Try brainstorming with no marketing terms or jargon \u2013 it gets in the way of clear thinking about making remarkable products.<\/li>\n<li>Think of ways you could build a competitor to your own product with costs 30% lower? \u00a0If you could, why don\u2019t you?<\/li>\n<li>Imagine your product is a person, and you have to write a job reference for them \u2013 what\u2019s worth recommending and what isn\u2019t?<\/li>\n<li>Sticking with the \u2018imagine your product is a person\u2019 theme, what advice would you give them to help them get a job?<\/li>\n<li>Explore limits \u2013 what would you do to make yourself the cheapest, most expensive, the biggest, the smallest, the fastest, the slowest, the newest, the oldest<\/li>\n<li>Finally, imagine you are someone who loves taking risks &#8211; what\u2019s the one really risky thing you would do to make your product better?<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Purple Cow: Transform Your Business by Being Remarkable Author: Seth Godin Publisher: Portfolio Publication date: May, 2003 Top Line: Traditional marketing isn\u2019t working anymore. \u00a0The old virtuous circle of \u2018buy ads \u2013 get distribution \u2013 sell product \u2013 buy ads\u2026\u2019 no longer pays. \u00a0The solution? \u00a0Stop advertising and start innovating. \u00a0What you need to build [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-speed-summaries"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Purple Cow Speed Summary - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/purple-cow-speed-summary\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purple Cow Speed Summary - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"Purple Cow: Transform Your Business by Being Remarkable Author: Seth Godin Publisher: Portfolio Publication date: May, 2003 Top Line: Traditional marketing isn\u2019t working anymore. \u00a0The old virtuous circle of \u2018buy ads \u2013 get distribution \u2013 sell product \u2013 buy ads\u2026\u2019 no longer pays. \u00a0The solution? \u00a0Stop advertising and start innovating. \u00a0What you need to build [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandgenetics.com\/pt\/purple-cow-speed-summary\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand Genetics\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-28T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-19T16:39:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2010\/03\/PurpleCow.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul Marsden\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Marsden\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/purple-cow-speed-summary\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/purple-cow-speed-summary\\\/\"},\"author\":{\"name\":\"Paul Marsden\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#\\\/schema\\\/person\\\/e3b7281c29b42326e03b6d95b51f8510\"},\"headline\":\"Purple Cow Speed Summary\",\"datePublished\":\"2010-03-28T23:00:00+00:00\",\"dateModified\":\"2019-11-19T16:39:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/purple-cow-speed-summary\\\/\"},\"wordCount\":1160,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/purple-cow-speed-summary\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2010\\\/03\\\/PurpleCow.jpg\",\"articleSection\":[\"Speed Summaries\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/brandgenetics.com\\\/purple-cow-speed-summary\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/purple-cow-speed-summary\\\/\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/purple-cow-speed-summary\\\/\",\"name\":\"Purple Cow Speed Summary - Brand Genetics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/purple-cow-speed-summary\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/purple-cow-speed-summary\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2010\\\/03\\\/PurpleCow.jpg\",\"datePublished\":\"2010-03-28T23:00:00+00:00\",\"dateModified\":\"2019-11-19T16:39:13+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#\\\/schema\\\/person\\\/e3b7281c29b42326e03b6d95b51f8510\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/purple-cow-speed-summary\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brandgenetics.com\\\/purple-cow-speed-summary\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/purple-cow-speed-summary\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2010\\\/03\\\/PurpleCow.jpg\",\"contentUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2010\\\/03\\\/PurpleCow.jpg\",\"width\":1140,\"height\":508},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/purple-cow-speed-summary\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brandgenetics.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Purple Cow Speed Summary\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#website\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/\",\"name\":\"Brand Genetics\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brandgenetics.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#\\\/schema\\\/person\\\/e3b7281c29b42326e03b6d95b51f8510\",\"name\":\"Paul Marsden\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8c1827c01cbc99fb2298e7660277f2b3dabce337948cd28fab2a513afd2b6493?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8c1827c01cbc99fb2298e7660277f2b3dabce337948cd28fab2a513afd2b6493?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8c1827c01cbc99fb2298e7660277f2b3dabce337948cd28fab2a513afd2b6493?s=96&d=mm&r=g\",\"caption\":\"Paul Marsden\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Purple Cow Speed Summary - Brand Genetics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandgenetics.com\/pt\/purple-cow-speed-summary\/","og_locale":"pt_BR","og_type":"article","og_title":"Purple Cow Speed Summary - Brand Genetics","og_description":"Purple Cow: Transform Your Business by Being Remarkable Author: Seth Godin Publisher: Portfolio Publication date: May, 2003 Top Line: Traditional marketing isn\u2019t working anymore. \u00a0The old virtuous circle of \u2018buy ads \u2013 get distribution \u2013 sell product \u2013 buy ads\u2026\u2019 no longer pays. \u00a0The solution? \u00a0Stop advertising and start innovating. \u00a0What you need to build [&hellip;]","og_url":"https:\/\/brandgenetics.com\/pt\/purple-cow-speed-summary\/","og_site_name":"Brand Genetics","article_published_time":"2010-03-28T23:00:00+00:00","article_modified_time":"2019-11-19T16:39:13+00:00","og_image":[{"width":1140,"height":508,"url":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2010\/03\/PurpleCow.jpg","type":"image\/jpeg"}],"author":"Paul Marsden","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Paul Marsden","Est. tempo de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brandgenetics.com\/purple-cow-speed-summary\/#article","isPartOf":{"@id":"https:\/\/brandgenetics.com\/purple-cow-speed-summary\/"},"author":{"name":"Paul Marsden","@id":"https:\/\/brandgenetics.com\/#\/schema\/person\/e3b7281c29b42326e03b6d95b51f8510"},"headline":"Purple Cow Speed Summary","datePublished":"2010-03-28T23:00:00+00:00","dateModified":"2019-11-19T16:39:13+00:00","mainEntityOfPage":{"@id":"https:\/\/brandgenetics.com\/purple-cow-speed-summary\/"},"wordCount":1160,"commentCount":0,"image":{"@id":"https:\/\/brandgenetics.com\/purple-cow-speed-summary\/#primaryimage"},"thumbnailUrl":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2010\/03\/PurpleCow.jpg","articleSection":["Speed Summaries"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/brandgenetics.com\/purple-cow-speed-summary\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/brandgenetics.com\/purple-cow-speed-summary\/","url":"https:\/\/brandgenetics.com\/purple-cow-speed-summary\/","name":"Purple Cow Speed Summary - Brand Genetics","isPartOf":{"@id":"https:\/\/brandgenetics.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brandgenetics.com\/purple-cow-speed-summary\/#primaryimage"},"image":{"@id":"https:\/\/brandgenetics.com\/purple-cow-speed-summary\/#primaryimage"},"thumbnailUrl":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2010\/03\/PurpleCow.jpg","datePublished":"2010-03-28T23:00:00+00:00","dateModified":"2019-11-19T16:39:13+00:00","author":{"@id":"https:\/\/brandgenetics.com\/#\/schema\/person\/e3b7281c29b42326e03b6d95b51f8510"},"breadcrumb":{"@id":"https:\/\/brandgenetics.com\/purple-cow-speed-summary\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandgenetics.com\/purple-cow-speed-summary\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/brandgenetics.com\/purple-cow-speed-summary\/#primaryimage","url":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2010\/03\/PurpleCow.jpg","contentUrl":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2010\/03\/PurpleCow.jpg","width":1140,"height":508},{"@type":"BreadcrumbList","@id":"https:\/\/brandgenetics.com\/purple-cow-speed-summary\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brandgenetics.com\/"},{"@type":"ListItem","position":2,"name":"Purple Cow Speed Summary"}]},{"@type":"WebSite","@id":"https:\/\/brandgenetics.com\/#website","url":"https:\/\/brandgenetics.com\/","name":"Brand Genetics","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandgenetics.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/brandgenetics.com\/#\/schema\/person\/e3b7281c29b42326e03b6d95b51f8510","name":"Paul Marsden","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/8c1827c01cbc99fb2298e7660277f2b3dabce337948cd28fab2a513afd2b6493?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8c1827c01cbc99fb2298e7660277f2b3dabce337948cd28fab2a513afd2b6493?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8c1827c01cbc99fb2298e7660277f2b3dabce337948cd28fab2a513afd2b6493?s=96&d=mm&r=g","caption":"Paul Marsden"}}]}},"_links":{"self":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/posts\/232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":2,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"predecessor-version":[{"id":1909,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/posts\/232\/revisions\/1909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/media\/2039"}],"wp:attachment":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}