{"id":361,"date":"2013-02-04T00:00:00","date_gmt":"2013-02-04T00:00:00","guid":{"rendered":"https:\/\/brand-genetics.test\/video-gallery-of-super-bowl-2013-ads-wheres-the-innovation\/"},"modified":"2019-11-19T16:32:49","modified_gmt":"2019-11-19T16:32:49","slug":"video-gallery-of-super-bowl-2013-ads-wheres-the-innovation","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/video-gallery-of-super-bowl-2013-ads-wheres-the-innovation\/","title":{"rendered":"Video Gallery of Super Bowl 2013 Ads: Where&#8217;s the Innovation?"},"content":{"rendered":"<p>Here&#8217;s a video gallery of all ads screened during yesterday&#8217;s brand-fest otherwise known as the Super Bowl &#8211; at the Mercedes Benz superdome in New Orleans and featuring the Pepsi Halftime \u00a0Beyonce show &#8211; reunited with her Destiny&#8217;s Child kin.<\/p>\n<p>From an innovation perspective, there was little to get excited about &#8211; in the advertised products themselves or<!--more--> how they were advertised (at $4m a pop). \u00a0Pepsi pitched it&#8217;s new half-sugar Pepsi Next variant in a familiar kids-wreck-the-home-when-the-parents-away-party ad, Budweiser pitched its latest fruit of beer co-creation &#8211; a new variant of Bud called &#8220;Black Crown&#8221;, and Beck&#8217;s pitched &#8220;Beck&#8217;s Sapphire&#8221; &#8211; another new premium variant, again in a black bottle. \u00a0Both used interchangeable glossy ads featuring lots of black. VW got into hot water with its black-Jamaican-voices-on-white-faces ad for the Beetle&#8230;<\/p>\n<p>What do you think? \u00a0Any standout innovative ads advertising innovative products &#8211; or does a\u00a0lack of innovation in Super Bowl advertising merely reflect the lack of innovativeness of the products advertised?<\/p>\n<p><b>Budweiser Black Crown: Coronation<\/b><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=_0sE7yv7rRs<\/p>\n<p><b>M&amp;M: Love Ballad<\/b><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=2KiR7rMB5Jg<\/p>\n<p><strong>Audi: Prom<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=ANhmS6QLd5Q<\/p>\n<p><b>Hyundai Santa Fe: Team<\/b><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=uPZ8LZQMPys<\/p>\n<p><b>Go Daddy: Sexy Meets Smart<\/b>\u00a0with Danica Patrick and Bar Refaeli<\/p>\n<p>http:\/\/www.youtube.com\/watch?v=wGJX6t3IAlk<\/p>\n<p><b>Doritos: Goat\u00a04 Sale<\/b><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=HY4L1ihRkaY<\/p>\n<p><strong>Pepsi NEXT: Party<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=oXRM-VbnaxQ<\/p>\n<p><b>Best Buy: Asking Amy\u00a0<\/b>with Amy Poehler<\/p>\n<p>http:\/\/www.youtube.com\/watch?v=61fXa9hTowY<\/p>\n<p><strong>Budweiser Black Crown: Celebration<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=rEqQ7NTPuh4<\/p>\n<p><strong>Coca Cola: Security Cameras<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=U1wUbvpxBxs<\/p>\n<p><strong>Oreo: Creme vs. Cookie\u00a0<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=ufu5sqJh24Q<\/p>\n<p><strong>Toyota Rav 4: Wish Granted<\/strong>\u00a0with Kaley Cuoco<\/p>\n<p><iframe loading=\"lazy\" title=\"TOYOTA RAV4 Superbowl Commercial &quot;Wish Granted&quot; Starring Penny from Big Bang Theory\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jsshdYOq9qc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Doritos: Fashionista Daddy<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=NmIGTTy8pI0<\/p>\n<p><strong>Calvin Klein: Concept<\/strong>\u00a0with Matthew Terry<\/p>\n<p><iframe loading=\"lazy\" title=\"Calvin Klein Concept 2013 Commercial -- Debuted During the Super Bowl\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1yelvxwTRUY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Cars.com: Drama<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=vtQA-_AC7I8<\/p>\n<p><strong>Bud Light: Journey<\/strong>\u00a0with Stevie Wonder<\/p>\n<p>http:\/\/www.youtube.com\/watch?v=Bd3NlM_BijY<\/p>\n<p><strong>GoDaddy.com: YourBigIdea.CO<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=aE6ugHoIB_Q<\/p>\n<p><strong>Milk: Got Milk?<\/strong>\u00a0with Dwayne &#8220;The Rock&#8221; Johnson<\/p>\n<p>http:\/\/www.youtube.com\/watch?v=-YSvZNh1AdU<\/p>\n<p><strong>Hyundai Sonata Turbo: Stuck<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=SohqIBOb03k<\/p>\n<p><strong>Volkswagen: Get In. Get Happy<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?&#038;v=9H0xPWAtaa8<\/p>\n<p><strong>Coca-Cola: The Chase<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=6uFQAqwbwSg<\/p>\n<p><strong>Subway: 15 Years In The Making<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=upesJlrMIMI<\/p>\n<p><strong>Taco Bell: Live Mas\u00a0<\/strong>(Live Young)<\/p>\n<p>http:\/\/www.youtube.com\/watch?v=KvxZcULxfKw<\/p>\n<p><strong>Skechers Go Run 2: Man vs. Cheetah<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=Q9UBT4k75AU<\/p>\n<p><strong>Lincoln MKZ: Phoenix<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=D3vw9w9vevI<\/p>\n<p><strong>Jeep: Whole Again<em id=\"__mceDel\"><br \/>\n<\/em><\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=4j-tDGy_mEI<\/p>\n<p><strong>Century 21: Wedding<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=creUyWTmvdo<\/p>\n<p><strong>Blackberry Z10: Can&#8217;t do<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=Dho91_AJu0Y<\/p>\n<p><strong>Etrade: Save Money<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=XgKBthOCGoo<\/p>\n<p><strong>Subway: FebruANY Hard To Say<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=mJ9dIBzJ4Vs<\/p>\n<p><strong>Bud Light: Favorite Chair<\/strong>\u00a0with Stevie Wonder<\/p>\n<p>http:\/\/www.youtube.com\/watch?v=Z43WNg76OYk<\/p>\n<p><strong>Axe Apollo:<\/strong>\u00a0Astronaut<\/p>\n<p>http:\/\/www.youtube.com\/watch?v=QGoU3VH7He4<\/p>\n<p><strong>Mio fit: Anthem<\/strong>\u00a0with Tracy Morgan<\/p>\n<p>http:\/\/www.youtube.com\/watch?v=zO0O9LH06bk<\/p>\n<p><strong>Kia Forte: Hotbots<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=kQe7Gd7Wl-A<\/p>\n<p><strong>Gildan: Getaway<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=32HiJHMRdqg<\/p>\n<p><strong>Wonderful Pistachio: Get Crackin&#8217;<\/strong>\u00a0with PSY<\/p>\n<p>http:\/\/www.youtube.com\/watch?&#038;v=rE6iiiDdTNY<\/p>\n<p><strong>Lincoln: #Steerthescript<\/strong>\u00a0with Jimmy Fallon<\/p>\n<p>http:\/\/www.youtube.com\/watch?v=JrHhpuWWte8<\/p>\n<p><strong>Speedstick: Unattended Laundry #HandleIt<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=7yVetGH4sPs<\/p>\n<p><strong>Beck&#8217;s Sapphire: Fish<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=TJoiCP2Wnpw<\/p>\n<p><strong>Budweiser: The Clydesdales &#8220;Brotherhood&#8221;<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=o2prAccclXs<\/p>\n<p><strong>Dodge Ram: Keep Plowing<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=sillEgUHGC4<\/p>\n<p><strong>Kia Sorento: Space Babies<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=t535BjVmXq8<\/p>\n<p><strong>Tide: Miracle Stain<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?&#038;v=YoOfBVraMNw<\/p>\n<p><strong>Soda Stream: Effect<\/strong><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=h1HQxcTYTho<\/p>\n<p><strong>Mercedes Benz CLA: Soul<\/strong>\u00a0with Willem DaFoe, Usher and Kate Upton<\/p>\n<p>http:\/\/www.youtube.com\/watch?v=oPNr0_6MnDo<\/p>\n<p><strong>Samsung Mobile USA:\u00a0The Next Big Thing<\/strong>\u00a0with LeBron James,\u00a0Paul Rudd, Seth Rogen and Bob Odenkirk<\/p>\n<p>http:\/\/www.youtube.com\/watch?&#038;v=5ae7E8J7h7Y<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Pepsi: Halftime Show<\/strong>\u00a0with Beyonce<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=mtrM6cYPphs<\/p>","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a video gallery of all ads screened during yesterday&#8217;s brand-fest otherwise known as the Super Bowl &#8211; at the Mercedes Benz superdome in New Orleans and featuring the Pepsi Halftime \u00a0Beyonce show &#8211; reunited with her Destiny&#8217;s Child kin. From an innovation perspective, there was little to get excited about &#8211; in the advertised [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forward-thinking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Gallery of Super Bowl 2013 Ads: Where&#039;s the Innovation? - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/video-gallery-of-super-bowl-2013-ads-wheres-the-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Gallery of Super Bowl 2013 Ads: Where&#039;s the Innovation? - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"Here&#8217;s a video gallery of all ads screened during yesterday&#8217;s brand-fest otherwise known as the Super Bowl &#8211; at the Mercedes Benz superdome in New Orleans and featuring the Pepsi Halftime \u00a0Beyonce show &#8211; reunited with her Destiny&#8217;s Child kin. 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