{"id":4711,"date":"2020-07-03T11:48:45","date_gmt":"2020-07-03T10:48:45","guid":{"rendered":"https:\/\/brandgenetics.preview.uk.com\/?p=4711"},"modified":"2020-10-28T17:14:48","modified_gmt":"2020-10-28T17:14:48","slug":"how-crisis-can-help-you-fuel-growth-applying-post-traumatic-growth-to-business","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/how-crisis-can-help-you-fuel-growth-applying-post-traumatic-growth-to-business\/","title":{"rendered":"How crisis can help you fuel growth: Applying Post-Traumatic Growth to Business"},"content":{"rendered":"<p class=\"first\">As we look ahead to reigniting growth in a post pandemic world we\u2019ve been looking to understand how some people &#8211; and businesses &#8211; don&#8217;t just survive crises, but end up turning them into a catalyst for growth.<\/p>\n<p>Post-Traumatic Growth (PTG) is a psychologically-validated framework explaining why some people experience a positive transformation following trauma.<\/p>\n<p>In this webinar Atif Sheikh, CEO of businessfourzero, Dr. Paul Marsden, consumer psychologist, and Tom Ellis, CEO of Brand Genetics, talk through how we believe you can position yourself and your business to emerge from Covid stronger than before, primed for growth by proactively leaning into and seeking to address the 5 key areas of Post-Traumatic Growth:<\/p>\n<p>1. Finding a new perspective on your priorities<br \/>\n2. Developing stronger relationships with your team and customers<br \/>\n3. Making business models more resilient, or better anti-fragile<br \/>\n4. Identifying new, unseen opportunities<br \/>\n5. Developing a clearer sense of purpose<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/434236133\" width=\"640\" height=\"361\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4><a href=\"https:\/\/brandgenetics.preview.uk.com\/wp-content\/uploads\/2020\/07\/PTG.pdf\">Plus, click here to download our handy How To Guide \u2013 highlighting 5 key areas for your business to achieve Post Traumatic Growth.\u00a0<\/a><\/h4>","protected":false},"excerpt":{"rendered":"<p>As we look ahead to reigniting growth in a post pandemic world we\u2019ve been looking to understand how some people &#8211; and businesses &#8211; don&#8217;t just survive crises, but end up turning them into a catalyst for growth. Post-Traumatic Growth (PTG) is a psychologically-validated framework explaining why some people experience a positive transformation following trauma. [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":4970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302,5],"tags":[],"class_list":["post-4711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covid-19-consumer-behaviour-insight","category-forward-thinking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How crisis can help you fuel growth: Applying Post-Traumatic Growth to Business - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/how-crisis-can-help-you-fuel-growth-applying-post-traumatic-growth-to-business\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How crisis can help you fuel growth: Applying Post-Traumatic Growth to Business - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"As we look ahead to reigniting growth in a post pandemic world we\u2019ve been looking to understand how some people &#8211; and businesses &#8211; don&#8217;t just survive crises, but end up turning them into a catalyst for growth. Post-Traumatic Growth (PTG) is a psychologically-validated framework explaining why some people experience a positive transformation following trauma. 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