The business of content was already a hot 2020 topic way before you mention the recent global events that have forced us into our homes and using streaming services more than ever.<\/p>\n
Whilst streaming \u2013 and the content created for a multitude of services \u2013 is nothing new, 2020 is proving to be a year of seismic changes across the industry, putting the spotlight on streaming and content like never before.<\/p>\n
The story for streaming is a generally positive one, given its continued growth and dominance, but it\u2019s not without its challenges:<\/p>\n
Firstly, with the new growth has come a new set of users. <\/strong>The global lockdown has forced a change in behaviour for many people, and new and broader audiences have been exposed to an industry and brands they didn\u2019t know before. The industry is faced with adapting to the needs and demands of these new audiences<\/p>\n Secondly, new occasions \u2013 the where, when and how long \u2013 is adapting in the new context<\/strong>. Some behaviours remain unchanged but music, for example, has experienced a fall in streaming content, as its marketing vehicles \u2013 concerts \u2013 are no longer able to promote the industry as a whole\u00a0<\/a><\/p>\n