{"id":4846,"date":"2020-07-13T11:38:49","date_gmt":"2020-07-13T10:38:49","guid":{"rendered":"https:\/\/brandgenetics.preview.uk.com\/?p=4846"},"modified":"2020-07-10T11:48:21","modified_gmt":"2020-07-10T10:48:21","slug":"the-hive-roundup-a-summary-of-our-12-part-blog-series","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/the-hive-roundup-a-summary-of-our-12-part-blog-series\/","title":{"rendered":"The HIVE roundup, a summary of our 12-part series"},"content":{"rendered":"

Over the last 12 weeks the world has changed almost unrecognisably, something which continues to impact many parts of the globe. This profound disruption has sent ripples through consumer behaviour, forcing change across almost all product categories and industries. Here at Brand Genetics we have been exploring these shifts with weekly analysis from our global network of insight and innovation professionals covering every continent except Antarctica!<\/p>\n

Now, as many countries emerge from lockdown and businesses return to a sense of normality, we have made the decision to halt these weekly updates. \u00a0As a wrap up, we have complied all the analysis into a handy set of links so that you can easily find the insight into your industry from the HIVE. Check them out and, as always, if you have further questions or challenges to explore please do get in touch:<\/p>\n

 <\/p>\n

    \n
  1. The immediate impact on consumer behaviour: Changing fast, changing slow<\/a><\/li>\n<\/ol>\n

    We utilise a psychological model, the ARC of happiness, to explore the impact of the pandemic on consumer behaviour.<\/p>\n

      \n
    1. Lockdown reaction: when fear leads to positive action<\/a><\/li>\n<\/ol>\n

      We explore the roles brands can take in responding to the crisis, taking leadership and reassuring their consumers.<\/p>\n

        \n
      1. Inequality in lockdown: Collective threat. Divided outcomes<\/a><\/li>\n<\/ol>\n

        We dissect the skewed odds of the virus and the inequality of its impact.<\/p>\n

          \n
        1. Health and wellbeing: The ball is in my court<\/a><\/li>\n<\/ol>\n

          As consumers look to take control over their wellbeing, we discuss the changes to consumer behaviour in this sector.<\/p>\n

            \n
          1. . Finance and banking: Pennies, pounds and the peace of mind of millions<\/a><\/li>\n<\/ol>\n

            We look beyond physical health to pull apart its knock-on impact to the world\u2019s financial health.<\/p>\n

              \n
            1. Technology: <\/strong>Digital development or disillusion in a disrupted time?<\/a><\/li>\n<\/ol>\n

              Zoom fatigue? Our deep dive into consumer behaviour change in the tech and digital sector.<\/p>\n

                \n
              1. Parent and Child: Think of the kids<\/a><\/li>\n<\/ol>\n

                With schools out, we explore the changing family dynamic and how this has impacted household\u2019s behaviour.<\/p>\n

                  \n
                1. Food and drink: The taste of change?<\/a><\/li>\n<\/ol>\n

                  Cooking up a storm? With restaurants closed and the shopping experience drastically changed, we discuss the changes to consumer behaviour occurring in the kitchen.<\/p>\n

                    \n
                  1. Brand response: The good the bad and the ugly<\/a><\/li>\n<\/ol>\n

                    As businesses move from shock to response, recovery and even growth, we look at some of the winners and losers.<\/p>\n

                      \n
                    1. Socialising and entertainment: Now is the summer of our discontent.<\/a><\/li>\n<\/ol>\n

                      Our conversation on what socialisation and entertainment means in the coming months<\/p>\n

                        \n
                      1. Hygiene routine: Health and Safety gone mad?<\/a><\/li>\n<\/ol>\n

                        The current situation has seen an unprecedented focus on health and hygiene. With new public safety messages being issued on a regular basis, we dissect what are the habits that people are following and how many of these will last in the long-term.<\/p>\n

                          \n
                        1. Beauty and Grooming: A new look for the new normal?<\/a><\/li>\n<\/ol>\n

                          In our closing episode we touch on the changing consumer behaviour when it comes to cosmetics, hair care and all things scrubbing up!<\/p>\n

                           <\/p>\n

                          It\u2019s been a great journey and we thank you \u2013 the readers \u2013 for your time and contributions to topic suggestions through this period. We hope we\u2019ve helped give you a sense of the local and global impacts this pandemic has had on so many parts of our everyday lives.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

                          Over the last 12 weeks the world has changed almost unrecognisably, something which continues to impact many parts of the globe. This profound disruption has sent ripples through consumer behaviour, forcing change across almost all product categories and industries. Here at Brand Genetics we have been exploring these shifts with weekly analysis from our global […]<\/p>\n","protected":false},"author":16,"featured_media":4091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-4846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covid-19-consumer-behaviour-insight"],"yoast_head":"\nThe HIVE roundup, a summary of our 12-part series - Brand Genetics<\/title>\n<meta name=\"description\" content=\"We have complied all the weekly analysis into a handy set of links, so that you can easily find the insight into your industry from the HIVE.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/the-hive-roundup-a-summary-of-our-12-part-blog-series\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The HIVE roundup, a summary of our 12-part series - 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