{"id":5032,"date":"2021-01-25T15:29:14","date_gmt":"2021-01-25T15:29:14","guid":{"rendered":"https:\/\/brandgenetics.preview.uk.com\/?p=5032"},"modified":"2021-01-25T16:16:41","modified_gmt":"2021-01-25T16:16:41","slug":"insight-report-the-laws-of-human-nature","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/insight-report-the-laws-of-human-nature\/","title":{"rendered":"Insight report: The Laws of Human Nature"},"content":{"rendered":"<p>Humans are hardwired to pay attention to the new, the different or the unusual, so in turbulent times it\u2019s tempting to focus on what\u2019s changing in the world. However, by following this path you and your businesses may be leaving the bigger opportunities on the table!<\/p>\n<p>The smarter move is to ensure you understand the immutable elements &#8211; those things that are stable over time. These are the real foundations for strong brands &#038; sustained growth. <\/p>\n<p>At Brand Genetics, we believe that seeing the world \u2018human-first\u2019 is key to solving complex challenges.  We look at these through the lens of human nature, because while technologies, businesses and markets change, human nature remains constant.<\/p>\n<p>Our latest insight report focuses on 7 key laws, inspired by Robert Greene\u2019s \u2018The Laws of Human Nature\u2019 (<a href=\"https:\/\/www.amazon.co.uk\/Laws-Human-Nature-Robert-Greene\/dp\/1788161556\">winner of the International Business Book Award, 2019<\/a>) and supported by other sources. We also break down examples of how these insights can be applied to the world of marketing, innovation and strategy to inspire new thinking in your organisation.<\/p>\n<p><strong>Understanding these laws \u2013 and how human nature shapes our choices and decisions \u2013 can help you see through the fog of change to better understand your consumers and ultimately chart a clearer course to business growth.<\/strong><\/p>\n<p><a href=\"https:\/\/brandgenetics.preview.uk.com\/wp-content\/uploads\/2021\/01\/LawsOfNature_final.pdf\">Click here to download your copy of the report<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Humans are hardwired to pay attention to the new, the different or the unusual, so in turbulent times it\u2019s tempting to focus on what\u2019s changing in the world. However, by following this path you and your businesses may be leaving the bigger opportunities on the table! The smarter move is to ensure you understand the [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":5040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-5032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forward-thinking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insight report: The Laws of Human Nature - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/insight-report-the-laws-of-human-nature\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insight report: The Laws of Human Nature - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"Humans are hardwired to pay attention to the new, the different or the unusual, so in turbulent times it\u2019s tempting to focus on what\u2019s changing in the world. However, by following this path you and your businesses may be leaving the bigger opportunities on the table! The smarter move is to ensure you understand the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandgenetics.com\/pt\/insight-report-the-laws-of-human-nature\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand Genetics\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-25T15:29:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-25T16:16:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2021\/01\/HN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"356\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brand Genetics\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brand Genetics\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/pt\\\/insight-report-the-laws-of-human-nature\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/pt\\\/insight-report-the-laws-of-human-nature\\\/\"},\"author\":{\"name\":\"Brand Genetics\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#\\\/schema\\\/person\\\/8ecfbd42c9c6d77d6c5e26518b9ff0ba\"},\"headline\":\"Insight report: The Laws of Human Nature\",\"datePublished\":\"2021-01-25T15:29:14+00:00\",\"dateModified\":\"2021-01-25T16:16:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/pt\\\/insight-report-the-laws-of-human-nature\\\/\"},\"wordCount\":222,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/pt\\\/insight-report-the-laws-of-human-nature\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/HN.jpg\",\"articleSection\":[\"Forward Thinking\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/brandgenetics.com\\\/pt\\\/insight-report-the-laws-of-human-nature\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/pt\\\/insight-report-the-laws-of-human-nature\\\/\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/pt\\\/insight-report-the-laws-of-human-nature\\\/\",\"name\":\"Insight report: The Laws of Human Nature - 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