{"id":5418,"date":"2021-04-21T15:31:04","date_gmt":"2021-04-21T14:31:04","guid":{"rendered":"https:\/\/brandgenetics.preview.uk.com\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/"},"modified":"2021-07-06T12:18:46","modified_gmt":"2021-07-06T11:18:46","slug":"marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/","title":{"rendered":"Marketing A Difference: A Brand Owner&#8217;s Guide To Motivating Sustainable Choices"},"content":{"rendered":"<strong><p>&nbsp;<\/p>\r\n<p>Encouraging buyers to put the planet first and make more sustainable choices has never been more important &#8211; yet often marketers struggle to channel good intentions into sustainable actions.<\/p><\/strong>\r\n\r\n<p>We are here to help.\u00a0Our guide focuses on harnessing the motivational M of the COM-B model to shift behaviour. We are moving away from the ineffective \u2018green nudge\u2019 school of thought, to give marketeers 12 scientifically validated motivations to tap into, so that they can better address the \u2018attitude-behaviour\u2019 gap between the sustainable options that people say they want, and what they actually do<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-5147\" src=\"http:\/\/brandgenetics.preview.uk.com\/wp-content\/uploads\/2021\/07\/Screenshot-2021-04-21-at-15.39.58-1024x402.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Click the download button above to get your copy of the report.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Want more? At Brand Genetics, we believe in the power and promise of human motivation to change the world for good so when it comes to sustainability, we\u2019re motivated to be part of the change. So if you feel we can help your brand or business, do get in touch.\u00a0 We would be delighted to help you put motivation back into the marketing mix.<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Encouraging buyers to put the planet first and make more sustainable choices has never been more important &#8211; yet often marketers struggle to channel good intentions into sustainable actions. We are here to help.\u00a0Our guide focuses on harnessing the motivational M of the COM-B model to shift behaviour. We are moving away from the [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":5420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-5418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forward-thinking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing A Difference: A Brand Owner&#039;s Guide To Motivating Sustainable Choices - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing A Difference: A Brand Owner&#039;s Guide To Motivating Sustainable Choices - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Encouraging buyers to put the planet first and make more sustainable choices has never been more important &#8211; yet often marketers struggle to channel good intentions into sustainable actions. We are here to help.\u00a0Our guide focuses on harnessing the motivational M of the COM-B model to shift behaviour. We are moving away from the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandgenetics.com\/pt\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand Genetics\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T14:31:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-06T11:18:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2021\/07\/campaign-comms.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"502\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brand Genetics\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brand Genetics\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\\\/\"},\"author\":{\"name\":\"Brand Genetics\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#\\\/schema\\\/person\\\/8ecfbd42c9c6d77d6c5e26518b9ff0ba\"},\"headline\":\"Marketing A Difference: A Brand Owner&#8217;s Guide To Motivating Sustainable Choices\",\"datePublished\":\"2021-04-21T14:31:04+00:00\",\"dateModified\":\"2021-07-06T11:18:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\\\/\"},\"wordCount\":185,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/campaign-comms.jpg\",\"articleSection\":[\"Forward Thinking\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/brandgenetics.com\\\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\\\/\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\\\/\",\"name\":\"Marketing A Difference: A Brand Owner's Guide To Motivating Sustainable Choices - Brand Genetics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/campaign-comms.jpg\",\"datePublished\":\"2021-04-21T14:31:04+00:00\",\"dateModified\":\"2021-07-06T11:18:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#\\\/schema\\\/person\\\/8ecfbd42c9c6d77d6c5e26518b9ff0ba\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brandgenetics.com\\\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/campaign-comms.jpg\",\"contentUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/campaign-comms.jpg\",\"width\":960,\"height\":502},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brandgenetics.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing A Difference: A Brand Owner&#8217;s Guide To Motivating Sustainable Choices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#website\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/\",\"name\":\"Brand Genetics\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brandgenetics.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#\\\/schema\\\/person\\\/8ecfbd42c9c6d77d6c5e26518b9ff0ba\",\"name\":\"Brand Genetics\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g\",\"caption\":\"Brand Genetics\"},\"sameAs\":[\"http:\\\/\\\/brandgenetics.preview.uk.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing A Difference: A Brand Owner's Guide To Motivating Sustainable Choices - Brand Genetics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandgenetics.com\/pt\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/","og_locale":"pt_BR","og_type":"article","og_title":"Marketing A Difference: A Brand Owner's Guide To Motivating Sustainable Choices - Brand Genetics","og_description":"&nbsp; Encouraging buyers to put the planet first and make more sustainable choices has never been more important &#8211; yet often marketers struggle to channel good intentions into sustainable actions. We are here to help.\u00a0Our guide focuses on harnessing the motivational M of the COM-B model to shift behaviour. We are moving away from the [&hellip;]","og_url":"https:\/\/brandgenetics.com\/pt\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/","og_site_name":"Brand Genetics","article_published_time":"2021-04-21T14:31:04+00:00","article_modified_time":"2021-07-06T11:18:46+00:00","og_image":[{"width":960,"height":502,"url":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2021\/07\/campaign-comms.jpg","type":"image\/jpeg"}],"author":"Brand Genetics","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Brand Genetics","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brandgenetics.com\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/#article","isPartOf":{"@id":"https:\/\/brandgenetics.com\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/"},"author":{"name":"Brand Genetics","@id":"https:\/\/brandgenetics.com\/#\/schema\/person\/8ecfbd42c9c6d77d6c5e26518b9ff0ba"},"headline":"Marketing A Difference: A Brand Owner&#8217;s Guide To Motivating Sustainable Choices","datePublished":"2021-04-21T14:31:04+00:00","dateModified":"2021-07-06T11:18:46+00:00","mainEntityOfPage":{"@id":"https:\/\/brandgenetics.com\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/"},"wordCount":185,"commentCount":0,"image":{"@id":"https:\/\/brandgenetics.com\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/#primaryimage"},"thumbnailUrl":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2021\/07\/campaign-comms.jpg","articleSection":["Forward Thinking"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/brandgenetics.com\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/brandgenetics.com\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/","url":"https:\/\/brandgenetics.com\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/","name":"Marketing A Difference: A Brand Owner's Guide To Motivating Sustainable Choices - Brand Genetics","isPartOf":{"@id":"https:\/\/brandgenetics.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brandgenetics.com\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/#primaryimage"},"image":{"@id":"https:\/\/brandgenetics.com\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/#primaryimage"},"thumbnailUrl":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2021\/07\/campaign-comms.jpg","datePublished":"2021-04-21T14:31:04+00:00","dateModified":"2021-07-06T11:18:46+00:00","author":{"@id":"https:\/\/brandgenetics.com\/#\/schema\/person\/8ecfbd42c9c6d77d6c5e26518b9ff0ba"},"breadcrumb":{"@id":"https:\/\/brandgenetics.com\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandgenetics.com\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/brandgenetics.com\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/#primaryimage","url":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2021\/07\/campaign-comms.jpg","contentUrl":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2021\/07\/campaign-comms.jpg","width":960,"height":502},{"@type":"BreadcrumbList","@id":"https:\/\/brandgenetics.com\/marketing-a-difference-a-brand-owners-guide-to-motivating-sustainable-choices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brandgenetics.com\/"},{"@type":"ListItem","position":2,"name":"Marketing A Difference: A Brand Owner&#8217;s Guide To Motivating Sustainable Choices"}]},{"@type":"WebSite","@id":"https:\/\/brandgenetics.com\/#website","url":"https:\/\/brandgenetics.com\/","name":"Brand Genetics","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandgenetics.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/brandgenetics.com\/#\/schema\/person\/8ecfbd42c9c6d77d6c5e26518b9ff0ba","name":"Brand Genetics","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g","caption":"Brand Genetics"},"sameAs":["http:\/\/brandgenetics.preview.uk.com"]}]}},"_links":{"self":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/posts\/5418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/comments?post=5418"}],"version-history":[{"count":1,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/posts\/5418\/revisions"}],"predecessor-version":[{"id":5434,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/posts\/5418\/revisions\/5434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/media\/5420"}],"wp:attachment":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/media?parent=5418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/categories?post=5418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/tags?post=5418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}