{"id":548,"date":"2013-08-05T00:00:00","date_gmt":"2013-08-04T23:00:00","guid":{"rendered":"https:\/\/brand-genetics.test\/speed-summary-achieving-high-performance-in-alcoholic-beverages-accenture\/"},"modified":"2019-11-19T16:32:52","modified_gmt":"2019-11-19T16:32:52","slug":"speed-summary-achieving-high-performance-in-alcoholic-beverages-accenture","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/speed-summary-achieving-high-performance-in-alcoholic-beverages-accenture\/","title":{"rendered":"Speed Summary: Achieving High Performance in Alcoholic Beverages (Accenture)"},"content":{"rendered":"<p>Here&#8217;s a summary report from\u00a0Accenture research on the alcoholic beverages market that identifies key profitable growth drivers\u00a0for alcoholic beverages companies &#8211; beyond acquisitions and geographical expansion<\/p>\n<p>Bottom line: &#8220;In Alcoholic Beverages the ability therefore to use whatever data and insight is available in a market in order to better understand consumer needs and translate them swiftly into profitable brand innovations is key&#8221;<\/p>\n<p>Key findings<\/p>\n<ul>\n<li>Super premium, not premium is the future (e.g. super-premium beers as substitute for spirits)<\/li>\n<li>Tweaking brands to fit local market consumer preferences and\u00a0fickle notions of what constitutes a (super) \u2018premium\u2019 product<\/li>\n<li>Shifting focus from developed markets (managed decline) to emerging markets where 80% of future growth (value and volume) will come from<\/li>\n<li>From consumer innovation to context innovation &#8211; creating brands to appeal to specific occasions<\/li>\n<li>Trade marketing, and trade partnerships; More data\/insight sharing and collaborative initiatives with retail partners and distributors<\/li>\n<li>LEAN, low-cost operations<\/li>\n<\/ul>\n<p>The research was based\u00a0on a review of 12 global, publicly listed companies with annual revenues in excess of US$2 billion, each evaluated across five measures of high performance<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.accenture.com\/SiteCollectionDocuments\/PDF\/Accenture-From-Deals-to-Delivery.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2340\" alt=\"screenshot_2061\" src=\"\/wp-content\/uploads\/2019\/11\/screenshot_2061.jpg\" width=\"322\" height=\"460\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a summary report from\u00a0Accenture research on the alcoholic beverages market that identifies key profitable growth drivers\u00a0for alcoholic beverages companies &#8211; beyond acquisitions and geographical expansion Bottom line: &#8220;In Alcoholic Beverages the ability therefore to use whatever data and insight is available in a market in order to better understand consumer needs and translate them [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forward-thinking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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