{"id":6486,"date":"2023-02-17T13:12:36","date_gmt":"2023-02-17T13:12:36","guid":{"rendered":"https:\/\/brandgenetics.com\/?p=6486"},"modified":"2023-02-20T10:17:21","modified_gmt":"2023-02-20T10:17:21","slug":"winning-with-fans-how-brands-can-harness-the-power-of-sports-fan-motivations","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/winning-with-fans-how-brands-can-harness-the-power-of-sports-fan-motivations\/","title":{"rendered":"Winning with fans: How brands can harness the power of sports fan motivations"},"content":{"rendered":"<div id=\"lp-pom-text-288\" class=\"lp-element lp-pom-text nlh\">\n<p dir=\"ltr\">Over 1.1 billion people watched the last Fifa World Cup Final. Far eclipsing the 206 million daily twitter users or 530 million who watched man&#8217;s first step on the moon.<\/p>\n<p dir=\"ltr\">This creates a significant challenge for business \u2013 with record audiences, comes record levels of noise, competition, and barriers to cut through.<\/p>\n<p dir=\"ltr\"><strong>The World Cup holds almost as much focus, promise and appeal for brands as it does for players. So how can companies cut-through the noise to land meaningful interactions with fans around the world?<\/strong><\/p>\n<p dir=\"ltr\">During last year&#8217;s 2022 tournament, we ran an independent, global research study to find out the answer!<\/p>\n<p dir=\"ltr\">Our latest report contains:<\/p>\n<ul>\n<li dir=\"ltr\">A rich understanding of the motivations driving sports fan behaviour<\/li>\n<li dir=\"ltr\">An in-depth look at how these motivations came to life throughout the build-up, in-the-moment of match day and post-match.<\/li>\n<li dir=\"ltr\">A series of best-in-class highlights from brands which aligned to the 8 fan motivations at the 2022 Fifa World Cup.<\/li>\n<\/ul>\n<p><strong>Download the report top line and get in touch today to walk through the full report<\/strong><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>Are you looking to unlock the power of motivations to drive brand growth? Look no further!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Over 1.1 billion people watched the last Fifa World Cup Final. Far eclipsing the 206 million daily twitter users or 530 million who watched man&#8217;s first step on the moon. This creates a significant challenge for business \u2013 with record audiences, comes record levels of noise, competition, and barriers to cut through. The World Cup [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":6525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forward-thinking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Winning with fans: How brands can harness the power of sports fan motivations - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/winning-with-fans-how-brands-can-harness-the-power-of-sports-fan-motivations\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winning with fans: How brands can harness the power of sports fan motivations - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"Over 1.1 billion people watched the last Fifa World Cup Final. Far eclipsing the 206 million daily twitter users or 530 million who watched man&#8217;s first step on the moon. This creates a significant challenge for business \u2013 with record audiences, comes record levels of noise, competition, and barriers to cut through. 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