{"id":7185,"date":"2023-08-15T14:44:42","date_gmt":"2023-08-15T13:44:42","guid":{"rendered":"https:\/\/brandgenetics.com\/?p=7185"},"modified":"2024-04-15T18:25:44","modified_gmt":"2024-04-15T17:25:44","slug":"reassuringly-expensive-the-hidden-consumer-motivations-driving-premium-perceptions","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/reassuringly-expensive-the-hidden-consumer-motivations-driving-premium-perceptions\/","title":{"rendered":"Reassuringly Expensive: The Hidden Consumer Motivations Driving Premium Perceptions"},"content":{"rendered":"<p><strong>Want to understand what motivates consumers&#8217; perceptions of premium? <\/strong><\/p>\n<p>Despite economic uncertainty and a global pandemic, the premium market has not just bucked the trend, but continued to grow!<\/p>\n<p><span style=\"font-weight: 400;\">Premium purchases consistently make it to the top of consumer wish lists and consumption habits, from big-ticket items to up-trading on everyday purchases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Opportunities within the premium landscape have never been more lucrative, so understanding consumers&#8217; motivations is vital to executing your premium strategy with rigour and success.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With over 25 years of experience, we have <\/span><strong>unearthed 5 hidden consumer motivations that drive premium perceptions.\u00a0\u00a0\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This report will:\u00a0<\/span><\/p>\n<ul>\n<li><strong>Outline the 5 consumer motivations that drive premium perceptions<\/strong><\/li>\n<li><strong>Unpack what they could mean for your brand<\/strong><\/li>\n<li><strong>Deliver best-in-class examples (both dominant and disruptive) of brands that are winning in premium \u2013 so that you can learn from the best!<\/strong><\/li>\n<\/ul>\n<p><strong><a>So, is your brand looking to win within the premium landscape? Download our report today!<\/a>\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Want to understand what motivates consumers&#8217; perceptions of premium? Despite economic uncertainty and a global pandemic, the premium market has not just bucked the trend, but continued to grow! Premium purchases consistently make it to the top of consumer wish lists and consumption habits, from big-ticket items to up-trading on everyday purchases.\u00a0 Opportunities within the [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":7194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325],"tags":[180],"class_list":["post-7185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-premium"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reassuringly Expensive: The Hidden Consumer Motivations Driving Premium Perceptions - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/reassuringly-expensive-the-hidden-consumer-motivations-driving-premium-perceptions\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reassuringly Expensive: The Hidden Consumer Motivations Driving Premium Perceptions - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"Want to understand what motivates consumers&#8217; perceptions of premium? Despite economic uncertainty and a global pandemic, the premium market has not just bucked the trend, but continued to grow! Premium purchases consistently make it to the top of consumer wish lists and consumption habits, from big-ticket items to up-trading on everyday purchases.\u00a0 Opportunities within the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandgenetics.com\/pt\/reassuringly-expensive-the-hidden-consumer-motivations-driving-premium-perceptions\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand Genetics\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-15T13:44:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-15T17:25:44+00:00\" \/>\n<meta name=\"author\" content=\"Brand Genetics\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brand Genetics\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/reassuringly-expensive-the-hidden-consumer-motivations-driving-premium-perceptions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/reassuringly-expensive-the-hidden-consumer-motivations-driving-premium-perceptions\\\/\"},\"author\":{\"name\":\"Brand Genetics\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#\\\/schema\\\/person\\\/8ecfbd42c9c6d77d6c5e26518b9ff0ba\"},\"headline\":\"Reassuringly Expensive: The Hidden Consumer Motivations Driving Premium Perceptions\",\"datePublished\":\"2023-08-15T13:44:42+00:00\",\"dateModified\":\"2024-04-15T17:25:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/reassuringly-expensive-the-hidden-consumer-motivations-driving-premium-perceptions\\\/\"},\"wordCount\":157,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/reassuringly-expensive-the-hidden-consumer-motivations-driving-premium-perceptions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Website-feature-image-pdf.jpg\",\"keywords\":[\"premium\"],\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/brandgenetics.com\\\/reassuringly-expensive-the-hidden-consumer-motivations-driving-premium-perceptions\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/reassuringly-expensive-the-hidden-consumer-motivations-driving-premium-perceptions\\\/\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/reassuringly-expensive-the-hidden-consumer-motivations-driving-premium-perceptions\\\/\",\"name\":\"Reassuringly Expensive: The Hidden Consumer Motivations Driving Premium Perceptions - 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