{"id":7334,"date":"2023-11-10T08:49:01","date_gmt":"2023-11-10T08:49:01","guid":{"rendered":"https:\/\/brandgenetics.com\/?p=7334"},"modified":"2023-11-13T15:24:28","modified_gmt":"2023-11-13T15:24:28","slug":"traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/","title":{"rendered":"Traditional Chinese Medicine: Finding the perfect \u2018qi\u2019 for your health and wellness brand"},"content":{"rendered":"<h2>Welcome to the Middle Kindom<\/h2>\n<p><span class=\"highlight highlight--primary\"><em>The Chinese name of China is \u4e2d\u56fd\u00a0 (pronounced \u2018zhong guo\u2019) which translates literally to \u2018Middle Kingdom\u2019. This dates back to ~1000BC when the Chinese were in relative isolation from the rest of the world, separated by the Himalayan mountains in the southwest, the Gobi Desert to the north and the Pacific Ocean to the east. As such, Chinese people assumed they were at the centre of the world, and aptly named their country the \u2018Middle Kingdom.\u2019 Our goal in this blog is to provide everyone with bite-sized insights into China\u2019s Culture, Customs, and Consumers.<\/em><\/span><\/p>\n<h2>The Power of Traditional Chinese Medicine<\/h2>\n<p>Modern medicine has long been established in China but the influence of Traditional Chinese Medicine (TCM) remains ingrained in Chinese culture and has even become a powerful export to the West &#8211; <a href=\"https:\/\/www.allure.com\/story\/gua-sha-chinese-medicine-uses\">Guasha<\/a> anyone?<\/p>\n<p>The foundational principles of TCM <a href=\"https:\/\/drjakefratkin.com\/articles\/tai-ji-quan-and-qi-gong\/the-nature-of-qi-yin-and-yang-and-its-relationship-to-qi-gong\/\">are based on maintaining \u2018qi\u2019<\/a> (loosely translated as \u2018life energy\u2019 or \u2018life force\u2019) by ensuring balance within the body between the two opposing energies that make up all of life &#8211; Yin and Yang. Yin energy comes from the Earth and is moist and cooling, whereas Yang energy comes down from the sky is warm and invigorating. According to these principles, illness is caused by poor qi i.e. an internal imbalance of Yin and Yang. TCM focuses on restoring the balance from within, targeting the root cause of illness and encompassing overall wellbeing compared to \u201csymptom-focused\u201d modern medicine.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7359 aligncenter\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/shutterstock_1925153312-300x200.jpg\" alt=\"\" width=\"551\" height=\"367\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/shutterstock_1925153312-300x200.jpg 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/shutterstock_1925153312-157x105.jpg 157w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/shutterstock_1925153312-90x60.jpg 90w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/shutterstock_1925153312.jpg 500w\" sizes=\"auto, (max-width: 551px) 100vw, 551px\" \/><\/p>\n<p>Historically, restoring the internal balance of qi, and therefore health, has been done through the consumption of herbal medicine that equalizes Yin and Yang as well as manual manipulation practices such as qi gong, massage, cupping, moxibustion and acupuncture which aim to improve circulation of \u2018qi\u2019 and bring yin and yang energy to the different parts of the body that are imbalanced.<\/p>\n<p>While most would turn to modern medicine to cure their illnesses in China, the influence of TCM and its principles remain ingrained in people\u2019s perception of holistic wellbeing. For example, Chinese massage parlours can be found across the country offering cheap (as little as \u00a310 for 1-hour) massages and reflexology to restore the body. A popular ear wax removal process known as <a href=\"https:\/\/lixinbeauty.com\/ear-wax-removal\/#:~:text=\">tao er<\/a> sees practitioners clean a person\u2019s ear canals, often on the roadside, using a series of picks, tweezers and tuning forks. The vibrations are supposed to stimulate acupressure points in the ear that can help with anxiety, migraines, and insomnia.<\/p>\n<h2>TCM and the Chinese Diet<\/h2>\n<p>More ingrained still is the influence of TCM principles on eating habits \u2013 certain foods and ingredients are viewed as \u2018medicinal\u2019 in their abilities to restore balance within the body. Foods are classified according to the effect they have on the body whether that be cooling, warming, damp or dry.<\/p>\n<figure id=\"attachment_7368\" aria-describedby=\"caption-attachment-7368\" style=\"width: 565px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7368\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/TCM-4-300x203.png\" alt=\"\" width=\"565\" height=\"382\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/TCM-4-300x203.png 300w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/TCM-4-768x521.png 768w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/TCM-4-155x105.png 155w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/TCM-4-531x360.png 531w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/TCM-4-800x542.png 800w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/TCM-4-88x60.png 88w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/TCM-4.png 1000w\" sizes=\"auto, (max-width: 565px) 100vw, 565px\" \/><figcaption id=\"caption-attachment-7368\" class=\"wp-caption-text\"><span class=\"highlight highlight--third\">Credit: https:\/\/www.naturopathy-uk.com\/news\/news-cnm-blog\/blog\/2020\/07\/16\/the-energy-of-foods-in-chinese-medicine\/<\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>In the same way we might drink a ginger tea to help soothe symptoms of a cold knowing that it might not have any proven scientific benefit, often Chinese people will turn to TCM foods to soothe symptoms of illness or general discomfort e.g. mung beans are often eaten in the summer as they are filled with cooling \u2018yin\u2019 energy that can expel excess \u2018yang\u2019 internal heat, clear away toxins and add lost moisture back into the body. (Scientifically speaking<a href=\"https:\/\/www.healthline.com\/nutrition\/mung-beans#:~:text=Mung%20beans%20are%20one%20of,levels%2C%20and%20heart%20disease%20risk.\">, mung beans are packed with amino acids, antioxidants and nutrients that can help to reduce blood pressure, LDL cholesterol levels and heart disease risk.)<\/a><\/p>\n<p>For young people in particular, supplements and foodstuff derived from TCM are a popular way to offset the stresses of daily life such as staying up too late, eating a poor diet and working overtime.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7362 aligncenter\" src=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/shutterstock_2203375931-200x300.jpg\" alt=\"\" width=\"427\" height=\"641\" srcset=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/shutterstock_2203375931-200x300.jpg 200w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/shutterstock_2203375931-70x105.jpg 70w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/shutterstock_2203375931-240x360.jpg 240w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/shutterstock_2203375931-40x60.jpg 40w, https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/shutterstock_2203375931.jpg 666w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/><\/p>\n<p>Consideration of the TCM nature of foods has also influenced the composition of Chinese cuisine and popular dishes. Hairy crabs, for example, (an autumnal seasonal delicacy in eastern China) <a href=\"https:\/\/www.bbc.co.uk\/news\/magazine-20701058\">are considered extremely cooling<\/a>, and are therefore always eaten with warming ingredients such as vinegar or ginger. Eating the crabs with another cooling food like persimmon, would likely result in illness and should be avoided.<\/p>\n<h2><strong>Estudos de caso<\/strong><\/h2>\n<p>Convenience store Lawson\u2019s \u201cA whole root of ginseng water\u201d <a href=\"https:\/\/www.waisocial.com\/blog\/china-marketing-latest-trends-september-2022\">became the hottest drink of the summer in 2022<\/a>. The large piece of \u2018vitality boosting\u2019 ginseng in each clear bottle created a distinct visual cue for the \u2018rawness\u2019 of the ingredients and the nourishing benefits that could remedy the common pain points and unhealthy habits of young consumers such as \u201cworking overtime\u201d and \u201cstaying up too late.\u201d<\/p>\n<p>To attract Gen-Z consumers, <a href=\"https:\/\/www.chinadailyhk.com\/article\/145194\">TCM brand Tongrentan launched a series of coffees infused with traditional Chinese medicinal ingredients<\/a> such wolfberry, motherwort rose and cinnamon. There has naturally been some scepticism around the effectiveness of such drinks, with some citing the TCM theory that ingredients need to be tailored to the individual\u2019s internal composition, but hundreds of cups are sold daily at the Zhima\u2019s specialist coffee bars. The experiential nature of the shopping journey combined with chic marketing campaigns plays to the younger generations trying to tackle their sub-par health concerns.<\/p>\n<h2><strong>So what?<\/strong><\/h2>\n<p>If working within the health and wellness space in China, considering the influence of TCM on Chinese culture can give you a better understanding of how to localise appeal of your brand for the consumer \u2013 from knowing what their food habits are to recognising what it really means to them to be holistically healthy. Consider these principles:<\/p>\n<ol>\n<li><strong>Chinese consumers view their health more holistically and buy products and brands preventatively or for maintenance<\/strong> (rather than reactively like we do in the West). Dial-up communications or consider product innovation in areas that could support Chinese consumers with the pain points they experience in their day-to-day lives in a convenient way.<\/li>\n<li><strong>Bringing a modern twist to TCM can help to make products and brands more relevant to the growing pool of Gen-Z consumers in China.<\/strong> Consider working with KOLs and leveraging the extensive social media platform as well as investing in sleek marketing and comms that make the brand worthy of social badging!<\/li>\n<li><strong>Limit compromise on the taste.<\/strong> There is some expectation that health and wellness products may not be the most delicious (lots of TCM ingredients are known to be bitter for example) but taking preventative or maintenance health products is a day-to-day choice \u2013 anything that doesn\u2019t taste good will quickly be removed from a consumer\u2019s product rotation.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span class=\"highlight highlight--third\"><em>NB: TCM practices and herbal medicines have not be studied as extensively as Western medicine and many TCM claims remain unproven. Please speak to your doctor before considering any TCM as part of your own health and wellbeing.<\/em><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Welcome to the Middle Kindom The Chinese name of China is \u4e2d\u56fd\u00a0 (pronounced \u2018zhong guo\u2019) which translates literally to \u2018Middle Kingdom\u2019. This dates back to ~1000BC when the Chinese were in relative isolation from the rest of the world, separated by the Himalayan mountains in the southwest, the Gobi Desert to the north and the [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":7374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[321],"tags":[],"class_list":["post-7334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Traditional Chinese Medicine: Finding the perfect \u2018qi\u2019 for your health and wellness brand - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Traditional Chinese Medicine: Finding the perfect \u2018qi\u2019 for your health and wellness brand - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"Welcome to the Middle Kindom The Chinese name of China is \u4e2d\u56fd\u00a0 (pronounced \u2018zhong guo\u2019) which translates literally to \u2018Middle Kingdom\u2019. This dates back to ~1000BC when the Chinese were in relative isolation from the rest of the world, separated by the Himalayan mountains in the southwest, the Gobi Desert to the north and the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandgenetics.com\/pt\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand Genetics\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-10T08:49:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-13T15:24:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/TCMMain-1024x640.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brand Genetics\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brand Genetics\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\\\/\"},\"author\":{\"name\":\"Brand Genetics\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#\\\/schema\\\/person\\\/8ecfbd42c9c6d77d6c5e26518b9ff0ba\"},\"headline\":\"Traditional Chinese Medicine: Finding the perfect \u2018qi\u2019 for your health and wellness brand\",\"datePublished\":\"2023-11-10T08:49:01+00:00\",\"dateModified\":\"2023-11-13T15:24:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\\\/\"},\"wordCount\":1117,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/TCMMain.png\",\"articleSection\":[\"Country Insights\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/brandgenetics.com\\\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\\\/\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\\\/\",\"name\":\"Traditional Chinese Medicine: Finding the perfect \u2018qi\u2019 for your health and wellness brand - Brand Genetics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/TCMMain.png\",\"datePublished\":\"2023-11-10T08:49:01+00:00\",\"dateModified\":\"2023-11-13T15:24:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#\\\/schema\\\/person\\\/8ecfbd42c9c6d77d6c5e26518b9ff0ba\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brandgenetics.com\\\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/TCMMain.png\",\"contentUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/TCMMain.png\",\"width\":2809,\"height\":1755},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brandgenetics.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Traditional Chinese Medicine: Finding the perfect \u2018qi\u2019 for your health and wellness brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#website\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/\",\"name\":\"Brand Genetics\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brandgenetics.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#\\\/schema\\\/person\\\/8ecfbd42c9c6d77d6c5e26518b9ff0ba\",\"name\":\"Brand Genetics\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g\",\"caption\":\"Brand Genetics\"},\"sameAs\":[\"http:\\\/\\\/brandgenetics.preview.uk.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Traditional Chinese Medicine: Finding the perfect \u2018qi\u2019 for your health and wellness brand - Brand Genetics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandgenetics.com\/pt\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/","og_locale":"pt_BR","og_type":"article","og_title":"Traditional Chinese Medicine: Finding the perfect \u2018qi\u2019 for your health and wellness brand - Brand Genetics","og_description":"Welcome to the Middle Kindom The Chinese name of China is \u4e2d\u56fd\u00a0 (pronounced \u2018zhong guo\u2019) which translates literally to \u2018Middle Kingdom\u2019. This dates back to ~1000BC when the Chinese were in relative isolation from the rest of the world, separated by the Himalayan mountains in the southwest, the Gobi Desert to the north and the [&hellip;]","og_url":"https:\/\/brandgenetics.com\/pt\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/","og_site_name":"Brand Genetics","article_published_time":"2023-11-10T08:49:01+00:00","article_modified_time":"2023-11-13T15:24:28+00:00","og_image":[{"width":1024,"height":640,"url":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/TCMMain-1024x640.png","type":"image\/png"}],"author":"Brand Genetics","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Brand Genetics","Est. tempo de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brandgenetics.com\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/#article","isPartOf":{"@id":"https:\/\/brandgenetics.com\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/"},"author":{"name":"Brand Genetics","@id":"https:\/\/brandgenetics.com\/#\/schema\/person\/8ecfbd42c9c6d77d6c5e26518b9ff0ba"},"headline":"Traditional Chinese Medicine: Finding the perfect \u2018qi\u2019 for your health and wellness brand","datePublished":"2023-11-10T08:49:01+00:00","dateModified":"2023-11-13T15:24:28+00:00","mainEntityOfPage":{"@id":"https:\/\/brandgenetics.com\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/"},"wordCount":1117,"commentCount":0,"image":{"@id":"https:\/\/brandgenetics.com\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/TCMMain.png","articleSection":["Country Insights"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/brandgenetics.com\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/brandgenetics.com\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/","url":"https:\/\/brandgenetics.com\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/","name":"Traditional Chinese Medicine: Finding the perfect \u2018qi\u2019 for your health and wellness brand - Brand Genetics","isPartOf":{"@id":"https:\/\/brandgenetics.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brandgenetics.com\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/#primaryimage"},"image":{"@id":"https:\/\/brandgenetics.com\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/TCMMain.png","datePublished":"2023-11-10T08:49:01+00:00","dateModified":"2023-11-13T15:24:28+00:00","author":{"@id":"https:\/\/brandgenetics.com\/#\/schema\/person\/8ecfbd42c9c6d77d6c5e26518b9ff0ba"},"breadcrumb":{"@id":"https:\/\/brandgenetics.com\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandgenetics.com\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/brandgenetics.com\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/#primaryimage","url":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/TCMMain.png","contentUrl":"https:\/\/brandgenetics.com\/wp-content\/uploads\/2023\/11\/TCMMain.png","width":2809,"height":1755},{"@type":"BreadcrumbList","@id":"https:\/\/brandgenetics.com\/traditional-chinese-medicine-finding-the-perfect-qi-for-your-health-and-wellness-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brandgenetics.com\/"},{"@type":"ListItem","position":2,"name":"Traditional Chinese Medicine: Finding the perfect \u2018qi\u2019 for your health and wellness brand"}]},{"@type":"WebSite","@id":"https:\/\/brandgenetics.com\/#website","url":"https:\/\/brandgenetics.com\/","name":"Brand Genetics","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandgenetics.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/brandgenetics.com\/#\/schema\/person\/8ecfbd42c9c6d77d6c5e26518b9ff0ba","name":"Brand Genetics","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8bd317a739f21d739a0d533e7e2f5eacc9f1539dd13ada4f19821bd89857384d?s=96&d=mm&r=g","caption":"Brand Genetics"},"sameAs":["http:\/\/brandgenetics.preview.uk.com"]}]}},"_links":{"self":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/posts\/7334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/comments?post=7334"}],"version-history":[{"count":8,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/posts\/7334\/revisions"}],"predecessor-version":[{"id":7389,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/posts\/7334\/revisions\/7389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/media\/7374"}],"wp:attachment":[{"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/media?parent=7334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/categories?post=7334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandgenetics.com\/pt\/wp-json\/wp\/v2\/tags?post=7334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}