{"id":7665,"date":"2024-04-15T18:17:35","date_gmt":"2024-04-15T17:17:35","guid":{"rendered":"https:\/\/brandgenetics.com\/?p=7665"},"modified":"2024-05-17T08:43:10","modified_gmt":"2024-05-17T07:43:10","slug":"revealing-the-why-behind-the-buy","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/revealing-the-why-behind-the-buy\/","title":{"rendered":"Revealing The ‘Why’ Behind The Buy: 4 Steps to Catalyse Brand Growth"},"content":{"rendered":"

Why do people buy the things they do?<\/strong><\/h3>\n

It\u2019s not always easy to know the true\u00a0reasons<\/strong> why someone chooses brand A over brand B. <\/span><\/p>\n

Is it price or the position on the shelf? Is it a specific feature or a memorable advertisement? <\/span><\/p>\n

Or is it something else, something the person isn\u2019t even aware of? <\/span><\/p>\n

95% of motivation is subconscious<\/strong> yet studies show that when brands match the motivations of consumers, they are more likely to grow.\u00a0 <\/span><\/p>\n

So how do you tap into something that people aren\u2019t aware of? <\/span><\/p>\n

In our new report \u201cRevealing the \u2018Why\u2019 Behind the Buy\u201d<\/strong> we show to catalyse brand growth through motive-matching and reveal consumers\u2019 hidden motivations.<\/span><\/p>\n

With over 25 years of experience in consumer research and behavioural science, we are <\/span>experts in the consumer motivations that can drive purchase decisions.\u00a0\u00a0\u00a0<\/strong><\/p>\n

This report will:\u00a0<\/span><\/p>\n