GLP-1s are already having a profound impact on consumer behaviours, and it is a question of how – not if – they will continue to shape the market.<\/p>\r\n\r\n\r\n\r\n
By 2030 it is estimated that GLP-1 with have between 30-70 million global users, and 9% of the US population, who are consuming 15-40% fewer calories a day.<\/p>\r\n\r\n\r\n\r\n
This disrupts not only what<\/strong> people eat, but why <\/strong>and how<\/strong>.<\/p>\r\n\r\n\r\n\r\n Good headway has been made for brands trying to navigate this evolving scenario from the quant perspective. However, at Brand Genetics we believed there was a real need for qualitative depth<\/strong> to ensure the human side of the story<\/strong> wasn’t being forgotten.<\/p>\r\n\r\n\r\n\r\n The result?<\/p>\r\n\r\n\r\n\r\n 6 months of hard work has given us the deepest, richest and most human-centric lens of how the rise of GLP-1 is impacting the way people think about their relationship with consumption<\/strong>.<\/p>\r\n\r\n\r\n\r\n Harnessing our proprietary DNA framework shone a light on the creation of a consumer mindset where self-control is the default<\/strong> and traditional cues for indulgence are failing<\/strong>.<\/p>\r\n\r\n\r\n\r\n To learn more, download our snack-sized report!<\/p>\r\n\r\n\r\n\r\n <\/p>\r\n\r\n\r\n\r\n