{"id":8635,"date":"2025-11-21T14:50:33","date_gmt":"2025-11-21T14:50:33","guid":{"rendered":"https:\/\/brandgenetics.com\/?p=8635"},"modified":"2025-11-24T12:12:35","modified_gmt":"2025-11-24T12:12:35","slug":"the-post-appetite-consumer-a-brand-genetics-briefing","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/the-post-appetite-consumer-a-brand-genetics-briefing\/","title":{"rendered":"The Post-Appetite Consumer: A Brand Genetics Briefing"},"content":{"rendered":"<h1>How hungry brands can win in a new context<\/h1>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/us06web.zoom.us\/webinar\/register\/WN_PEXa-KSQRLi3NKgkYKdwCQ\">SIGN-UP HERE TODAY<\/a><\/p>\n<h2><\/h2>\n<h2>GLP-1s are not just a diet trend, they are a biological rewiring of your customer. The era of &#8220;volume-based growth&#8221; with this expanding audience is over.<\/h2>\n<h3>The Tsunami is Here<\/h3>\n<p>For decades, the industry has operated on a simple premise: <strong>sell more.<\/strong><\/p>\n<p>That model is breaking. The rapid adoption of GLP-1 medication is fundamentally rewiring the rules of consumption. This is a seismic shift that is projected to erase billions from balance sheets by 2030.<\/p>\n<p>But where there is disruption, there is opportunity. The consumer isn\u2019t disappearing, but evolving, empowered by control, confidence and transformation.<\/p>\n<p>After undertaking proprietary research that puts real human experiences at the heart of the story, we have distilled the insight into a blueprint for success that is grounded in the Drivers, eNablers and Abilities of behaviour.<\/p>\n<h3>What You Will Learn<\/h3>\n<h4>In this 60-minute briefing, we will be cutting through the media noise and shotgun statistics to shine a light on the development within deep human motivations that are driving this shift.<\/h4>\n<p>We will provide a clear, honest look at the changing landscape and a practical guide to navigating it.<\/p>\n<p>To do so, this session will provide:<\/p>\n<ul>\n<li><strong>The Casualty Report: <\/strong>A brutally honest audit of the landscape, and identifiers of which categories facing existential threats and which are primed for growth.<\/li>\n<li><strong>Meet the \u201cRevisionist\u201d:<\/strong> Why your new customer is rejecting \u201chealthier\u201d tweaks to old products and demanding products that support their new identity.<\/li>\n<li><strong>The 4-Strategy Blueprint: <\/strong>From \u201cThe Companion\u201d to \u201cThe Ghost\u201d, a practical framework to future-proof your portfolio against the shift.<\/li>\n<li><strong>Q&amp;A:<\/strong> cut out the guess work with a chance to dive into the insight and have your burning questions answered<\/li>\n<\/ul>\n<p><a href=\"https:\/\/us06web.zoom.us\/webinar\/register\/WN_PEXa-KSQRLi3NKgkYKdwCQ\">Join us<\/a> for a live conversation between Tom Ellis and Mia Christophers as they outline how to win in this new environment, as we move away from \u201csell more volume\u201d to \u201csell transformation\u201d.<\/p>\n<h3>Our Speakers<\/h3>\n<h5><strong>Tom Ellis, CEO <\/strong><\/h5>\n<p>Innovator &amp; brand strategist with experience across a wide range of clients and categories. Previously MD of brand &amp; innovation consultancy Big Green Door, and Director of Strategy &amp; Research at brand agency 1HQ. Enjoys pioneering breakthrough methodologies to unlock new insight and growth for brands &amp; clients \u2013 creating solutions that work in the boardroom and the market.<\/p>\n<h5><strong>Mia Christophers, Director<\/strong><\/h5>\n<p>Mia is a specialist in insight, strategy, and market research, with a focus on translating data into actionable insights that unlock growth. Shortlisted for industry awards for insight impact, she is passionate about using agile and multi-lens methodologies to solve complex client challenges. With previous agency experience at FreshMinds and Ipsos, and client-side experience at Unilever, she possesses a unique ability to bridge the gap between corporate strategy and consumer reality.<\/p>\n<p>&nbsp;<\/p>\n<h4>Event Information<\/h4>\n<p><strong>Date:<\/strong> Wednesday 10<sup>th<\/sup> December 2025<\/p>\n<p><strong>Venue:<\/strong> Online<\/p>\n<p><strong>Time:<\/strong> 2pm GMT \/ 9am EST<\/p>","protected":false},"excerpt":{"rendered":"<p>How hungry brands can win in a new context &nbsp; SIGN-UP HERE TODAY GLP-1s are not just a diet trend, they are a biological rewiring of your customer. The era of &#8220;volume-based growth&#8221; with this expanding audience is over. The Tsunami is Here For decades, the industry has operated on a simple premise: sell more. [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":8657,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325],"tags":[],"class_list":["post-8635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Post-Appetite Consumer: A Brand Genetics Briefing - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/the-post-appetite-consumer-a-brand-genetics-briefing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Post-Appetite Consumer: A Brand Genetics Briefing - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"How hungry brands can win in a new context &nbsp; SIGN-UP HERE TODAY GLP-1s are not just a diet trend, they are a biological rewiring of your customer. 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