{"id":933,"date":"2018-02-27T00:00:00","date_gmt":"2018-02-27T00:00:00","guid":{"rendered":"https:\/\/brand-genetics.test\/bullshit-busting-and-unconventional-thinking\/"},"modified":"2019-11-19T16:33:02","modified_gmt":"2019-11-19T16:33:02","slug":"bullshit-busting-and-unconventional-thinking","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/bullshit-busting-and-unconventional-thinking\/","title":{"rendered":"Bullshit busting and unconventional thinking"},"content":{"rendered":"

Nassim Nicholas Taleb<\/a> poses the question: \u201cYou have the choice of 2 different brain surgeons.\u00a0 One looks and dresses like a butcher, and the other is a suited and booted Harvard professor.\u00a0 Which one do you choose?\u201d\u00a0 Most people of course opt for the latter, but Taleb himself wouldn\u2019t. \u00a0\u201cIf you look like a butcher, you\u2019ve got to be a damn good brain surgeon!\u201d<\/p>\n

Such unconventional thinking lies at the heart of Taleb\u2019s bestselling book, The Black Swan<\/a>. <\/em>\u00a0So it was inspiring to hear him talk in person about his new book, Skin in the Game<\/a>,<\/em> at Second Home in Spitalfields last week.\u00a0 Skin in the Game<\/em> is about risk taking and the importance of having accountability for the decisions you make.\u00a0 This, Taleb argues, is how society was built \u2013 on the basis of risk sharing.\u00a0 So he can\u2019t abide those who don\u2019t have accountability for their own actions.<\/p>\n

As a self-styled bullshit buster, Taleb loves a good rant \u2013 and he certainly gave one.\u00a0 \u00a0Cue a string of Taleb targets.\u00a0 Former US treasury secretary, Robert Rubin \u2013 because he worked for Goldman Sachs and the government, \u201cboth the things I hate most\u201d.\u00a0 All CEO\u2019s \u2013 because \u201cthey\u2019re all actors, who look the same\u201d.\u00a0 Economic forecasters and policy makers \u2013 because anything reviewed by peers or experts \u201crots\u201d; reviews should be done by those with skin in the game.<\/p>\n

Taleb also has a go at psychology and neuro science, the latter described as \u201cbrain porn\u201d because \u201cseeing pictures of the brain triggers a brain reaction.\u201d\u00a0 While we at Brand Genetics would take issue with his last two targets, we do see eye to eye with him on evolution.\u00a0 Taleb says that symmetry and evolution are accepted in nature, with a cause and effect system in place, but not in business.\u00a0 At Brand Genetics we continue to believe that \u201call marketing is Darwinian<\/a>\u201d.<\/p>\n

We also agree with Taleb about the power of start-ups and entrepreneurship, with not just skin but also \u201csoul\u201d in the game.\u00a0 He argues compellingly that commitment is king, and people should practise deeds not words.\u00a0 Also, that you should never look at what people say<\/u>, but at what they do<\/u>.<\/p>\n

Taleb will challenge any conventional thinking, which is highly refreshing \u2013 and it\u2019s hard not to concur with his concluding mantra, that \u201cthings are only interesting if they\u2019re not obvious\u201d.<\/p>","protected":false},"excerpt":{"rendered":"

Nassim Nicholas Taleb poses the question: \u201cYou have the choice of 2 different brain surgeons.\u00a0 One looks and dresses like a butcher, and the other is a suited and booted Harvard professor.\u00a0 Which one do you choose?\u201d\u00a0 Most people of course opt for the latter, but Taleb himself wouldn\u2019t. \u00a0\u201cIf you look like a butcher, […]<\/p>\n","protected":false},"author":16,"featured_media":1880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[34,161,66,162,163,164],"class_list":["post-933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forward-thinking","tag-brand-genetics","tag-darwin","tag-future","tag-nassim-nicholas-taleb","tag-skin-in-the-game","tag-the-black-swan"],"yoast_head":"\nBullshit busting and unconventional thinking - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/bullshit-busting-and-unconventional-thinking\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bullshit busting and unconventional thinking - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"Nassim Nicholas Taleb poses the question: \u201cYou have the choice of 2 different brain surgeons.\u00a0 One looks and dresses like a butcher, and the other is a suited and booted Harvard professor.\u00a0 Which one do you choose?\u201d\u00a0 Most people of course opt for the latter, but Taleb himself wouldn\u2019t. \u00a0\u201cIf you look like a butcher, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandgenetics.com\/pt\/bullshit-busting-and-unconventional-thinking\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand Genetics\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-27T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-19T16:33:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandgenetics.com\/wp-content\/uploads\/2019\/11\/Taleb-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brand Genetics\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brand Genetics\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/pt\\\/bullshit-busting-and-unconventional-thinking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/pt\\\/bullshit-busting-and-unconventional-thinking\\\/\"},\"author\":{\"name\":\"Brand Genetics\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/#\\\/schema\\\/person\\\/8ecfbd42c9c6d77d6c5e26518b9ff0ba\"},\"headline\":\"Bullshit busting and unconventional thinking\",\"datePublished\":\"2018-02-27T00:00:00+00:00\",\"dateModified\":\"2019-11-19T16:33:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/pt\\\/bullshit-busting-and-unconventional-thinking\\\/\"},\"wordCount\":401,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/pt\\\/bullshit-busting-and-unconventional-thinking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandgenetics.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Taleb-1.jpg\",\"keywords\":[\"Brand Genetics\",\"Darwin\",\"future\",\"Nassim Nicholas Taleb\",\"Skin in The Game\",\"The Black Swan\"],\"articleSection\":[\"Forward Thinking\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/brandgenetics.com\\\/pt\\\/bullshit-busting-and-unconventional-thinking\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandgenetics.com\\\/pt\\\/bullshit-busting-and-unconventional-thinking\\\/\",\"url\":\"https:\\\/\\\/brandgenetics.com\\\/pt\\\/bullshit-busting-and-unconventional-thinking\\\/\",\"name\":\"Bullshit busting and unconventional thinking - 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