{"id":936,"date":"2018-03-05T00:00:00","date_gmt":"2018-03-05T00:00:00","guid":{"rendered":"https:\/\/brand-genetics.test\/pro-pot-media-marijuana-infused-coffee-and-cannabis-based-cocktailswhat-weve-been-reading-this-week-at-brand-genetics\/"},"modified":"2019-11-19T16:33:02","modified_gmt":"2019-11-19T16:33:02","slug":"pro-pot-media-marijuana-infused-coffee-and-cannabis-based-cocktailswhat-weve-been-reading-this-week-at-brand-genetics","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/pro-pot-media-marijuana-infused-coffee-and-cannabis-based-cocktailswhat-weve-been-reading-this-week-at-brand-genetics\/","title":{"rendered":"\u2018Pro-pot media\u2019, marijuana-infused coffee and cannabis-based cocktails\u2026what we\u2019ve been reading this week at Brand Genetics"},"content":{"rendered":"<p id=\"779a\" class=\"graf graf--h3 graf--startsWithSingleQuote graf--leading graf--title\"><strong class=\"markup--strong markup--p-strong\">This week at Brand Genetics we\u2019ve been reading all about the cannabis economy and a few unorthodox insights have caught our eye\u2026<\/strong><\/p>\n<p id=\"3a38\" class=\"graf graf--p graf-after--p\">JWT have produced a\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.jwtintelligence.com\/2018\/02\/new-trend-report-high-times\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"https:\/\/www.jwtintelligence.com\/2018\/02\/new-trend-report-high-times\/\">comprehensive report<\/a>\u00a0on the future of the cannabis economy, exploring the changing nature of marijuana\u2019s cultural value. The North American Marijuana market is booming; making $6.7 billion in revenue in 2016, up 30% from the year before, with sales estimated to jump an additional 33% to hit $10 billion by 2017. The report suggests that by 2020 the marijuana market could top $22 billion!<\/p>\n<p id=\"f5e6\" class=\"graf graf--p graf-after--figure\">If you\u2019re thinking this doesn\u2019t apply to you because the substance isn\u2019t legal in your country, think again, because the report explains how an overwhelmingly \u2018pro-pot media\u2019 is pacing the way to both the availability and acceptability of cannabis on a global scale. Interestingly, many have compared the rise in marijuana spending and the annual growth in the cannabis industry to the \u201crapid penetration\u201d of cable TV in the 1990s and broadband internet in the 2000s. This comparison of course highlighting a major attitudinal shift towards cannabis and its perceived benefits in recent years.<\/p>\n<p id=\"f847\" class=\"graf graf--p graf-after--p\">A key component in the rise of the cannabis economy is the role it plays in the growing wellbeing trend. As the report explains, marijuana is undergoing significant rebranding \u201cshedding its stoner image to become part of a chic, wellness-forward lifestyle\u201d. Cannabidiol, CBD, is an increasingly popular plant-based medical alternative to traditional drugs. CBD is the non-psychoactive cousin of THC, is derived from the cannabis plant and produces feelings of calm. Products such as\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/dosist.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"http:\/\/dosist.com\/\">Dosist<\/a>, a pre-filled dose pen with a high CBD formula, claim to manage pain and ease anxiety, and are being used as alternatives to treat conditions such as post-traumatic stress disorder and crohn\u2019s disease.<\/p>\n<p class=\"graf graf--p graf-after--p\"><img decoding=\"async\" class=\"progressiveMedia-image js-progressiveMedia-image\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" src=\"\/wp-content\/uploads\/2019\/11\/12vS_u34ssVQNmLYrulFU6g.jpeg\" data-src=\"\/wp-content\/uploads\/2019\/11\/12vS_u34ssVQNmLYrulFU6g.jpeg\" \/><\/p>\n<figure id=\"d760\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div data-image-id=\"1*2vS_u34ssVQNmLYrulFU6g.jpeg\" data-width=\"800\" data-height=\"473\" data-action=\"zoom\" data-action-value=\"1*2vS_u34ssVQNmLYrulFU6g.jpeg\" data-scroll=\"native\"><\/div>\n<div style=\"text-align: center;\" data-image-id=\"1*2vS_u34ssVQNmLYrulFU6g.jpeg\" data-width=\"800\" data-height=\"473\" data-action=\"zoom\" data-action-value=\"1*2vS_u34ssVQNmLYrulFU6g.jpeg\" data-scroll=\"native\"><strong><em>Herb essentls is a line of cannabis-infused skincare products<\/em><\/strong><\/div>\n<\/div>\n<\/figure>\n<p id=\"469a\" class=\"graf graf--p graf-after--figure\">Cannabis has also been claimed as a beauty super-ingredient.\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.jwtintelligence.com\/2017\/03\/cannabis-beauty\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"https:\/\/www.jwtintelligence.com\/2017\/03\/cannabis-beauty\/\">Premium beauty brands<\/a>\u00a0are infusing their products with all-natural CBD and hemp extracts, with studies suggesting that cannabis contains antioxidants and anti-inflammatory helping fight major skin problems such as acne.<\/p>\n<p id=\"6ffe\" class=\"graf graf--p graf-after--p\">We are also seeing the rise of \u201ccannabis fine dining\u201d and \u201chigh-end edibles\u201d as premium cannabis-infused food and drinks become popular. Confectioner Vanessa Lavorato makes organic chocolates aiming to \u201ctake the taboo out of cannabis\u201d, and startup Brewbudz launched marijuana-infused coffee pod which are not only compatible with Keurig brewing machines but are also biodegradable.<\/p>\n<p id=\"882c\" class=\"graf graf--p graf-after--p\">Sadly, it is not all good news about the rise of the marijuana market. Many fear a significant decline in alcohol sales as a consequence. This article by\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.forbes.com\/sites\/debraborchardt\/2017\/03\/13\/beer-industry-could-lose-2-billion-from-legal-marijuana\/#6adefd4028c1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"https:\/\/www.forbes.com\/sites\/debraborchardt\/2017\/03\/13\/beer-industry-could-lose-2-billion-from-legal-marijuana\/#6adefd4028c1\">Forbes<\/a>\u00a0suggests that the beer industry could lose more than $2 billion in retail sales due to legal marijuana sales, suggesting the beer industry should also be concerned about the growing number of cannabis-based cocktails like\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/www.modernmartinirx.com\/cannabis-cocktails\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"http:\/\/www.modernmartinirx.com\/cannabis-cocktails\">Modern Martini<\/a>, hitting the market. Finally,\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/cannabizconsumergroup.com\/cannabis-legalization-beer-sales\/#.WMaWYzsrLIV\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"http:\/\/cannabizconsumergroup.com\/cannabis-legalization-beer-sales\/#.WMaWYzsrLIV\">this report<\/a>\u00a0from the Cannabiz Consumer Group (C2G) states that 27% of beer drinkers have already substituted cannabis for beer or would make that switch if marijuana was legal in their state.<\/p>\n<p id=\"e10b\" class=\"graf graf--p graf-after--p graf--trailing\"><strong class=\"markup--strong markup--p-strong\">The\u00a0Human Experience (HX) learnings?\u00a0<\/strong>Marijuana is booming business. Prepare to see the rise of a cross-section of cannabis-based products in areas where the substance has been legalised. From cosmetics to cocktails, the cannabis economy is disrupting with speed and will likely threaten alcohol sales unless that industry fights back with innovation!<\/p>","protected":false},"excerpt":{"rendered":"<p>This week at Brand Genetics we\u2019ve been reading all about the cannabis economy and a few unorthodox insights have caught our eye\u2026 JWT have produced a\u00a0comprehensive report\u00a0on the future of the cannabis economy, exploring the changing nature of marijuana\u2019s cultural value. The North American Marijuana market is booming; making $6.7 billion in revenue in 2016, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[165,166,167,168,169,170,17],"class_list":["post-936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-experience","tag-cannabis","tag-cannabis-beauty","tag-cannabis-economy","tag-cbd-oil","tag-disruptive-trends","tag-insights","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Pro-pot media\u2019, marijuana-infused coffee and cannabis-based cocktails\u2026what we\u2019ve been reading this week at Brand Genetics - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/pro-pot-media-marijuana-infused-coffee-and-cannabis-based-cocktailswhat-weve-been-reading-this-week-at-brand-genetics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Pro-pot media\u2019, marijuana-infused coffee and cannabis-based cocktails\u2026what we\u2019ve been reading this week at Brand Genetics - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"This week at Brand Genetics we\u2019ve been reading all about the cannabis economy and a few unorthodox insights have caught our eye\u2026 JWT have produced a\u00a0comprehensive report\u00a0on the future of the cannabis economy, exploring the changing nature of marijuana\u2019s cultural value. 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