{"id":939,"date":"2018-03-07T00:00:00","date_gmt":"2018-03-07T00:00:00","guid":{"rendered":"https:\/\/brand-genetics.test\/5-key-trends-from-craft-beer-rising-2018\/"},"modified":"2019-11-19T16:33:02","modified_gmt":"2019-11-19T16:33:02","slug":"5-key-trends-from-craft-beer-rising-2018","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/5-key-trends-from-craft-beer-rising-2018\/","title":{"rendered":"5 Key Trends from Craft Beer Rising 2018"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4810 alignleft\" src=\"\/wp-content\/uploads\/2019\/11\/og-image-300x161.png\" alt=\"\" width=\"367\" height=\"197\" \/>Since its inception in 2013, Craft Beer Rising (CBR) has built a solid reputation as the launchpad for exciting new brews and innovations in the brewing industry.\u00a0 Held in the Old Truman Brewery on Brick Lane in London\u2019s East End, CBR has quickly become the go-to place for new news from the world of Craft Beer.\u00a0 Beer fans travel from afar to taste the beers, check out product launches and for the chance to meet the faces behind the brands. This year over 175 breweries exhibited at CBR with well-established beer brands such as Meantime, Sierra Nevada and Goose Island clicking tasting glasses with local rising stars like Gipsy Hill, Brixton Brewery and Mondo.<\/p>\n<p>Here are 5 key trends that we took out from the event:<\/p>\n<ol>\n<li><strong>InterCLASHonal Beers<\/strong><\/li>\n<\/ol>\n<figure id=\"attachment_4817\" aria-describedby=\"caption-attachment-4817\" style=\"width: 271px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4817\" src=\"\/wp-content\/uploads\/2019\/11\/Screen-Shot-2018-03-07-at-10.18.48-300x300.png\" alt=\"\" width=\"271\" height=\"271\" \/><figcaption id=\"caption-attachment-4817\" class=\"wp-caption-text\">Bianca Road<\/figcaption><\/figure>\n<p>We all know that the craft beer phenomenon has gone global.\u00a0 This year at CBR there were representatives from Denmark (<a href=\"http:\/\/xn--schitzbryg-3cb.dk\/\">Theodor Schiotz<\/a>), Hungary (<a href=\"http:\/\/www.horizontbrewing.com\/\">Horizont Brewing<\/a>), India (<a href=\"http:\/\/www.bira91.com\/\">Bira 91<\/a>) Australia (<a href=\"http:\/\/www.nomadbrewingco.com.au\/\">Nomad Brewing Co<\/a>.) and the Basque Country (<a href=\"http:\/\/www.malagissona.beer\/eng\/\">Mala Gissona<\/a>) proudly displaying their wares.\u00a0 However, more perhaps more interestingly was the number of brewers who are mixing and matching different international approaches.<\/p>\n<ul>\n<li><a href=\"http:\/\/biancaroad.com\/\">Bianca Road Brew Co<\/a>. is a 15 barrel brewery based in Bermondsey who specialise in West Coast ales inspired by a cycling tour across the US<\/li>\n<li><a href=\"http:\/\/www.brickbrewery.co.uk\/\">Brick Brewery<\/a> showcase beers from around the world that the brewers have encountered on their travels.<\/li>\n<li><a href=\"http:\/\/www.orabeer.com\/en\/\">ORA Brewing<\/a> was founded in Modena in 2016 but us now based in London making beer from the finest Italian ingredients<\/li>\n<li><a href=\"https:\/\/winslowbrewco.com\/\">Winslow Brew Co<\/a>. is a Swiss brewery with a British brewer that is bringing British style beers to Switzerland and now hoping to extend (back) into the UK<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong>Small But Passionately Formed<\/strong><\/li>\n<\/ol>\n<figure id=\"attachment_4814\" aria-describedby=\"caption-attachment-4814\" style=\"width: 240px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4814 size-medium\" src=\"\/wp-content\/uploads\/2019\/11\/Screen-Shot-2018-03-07-at-10.20.01-240x300.png\" alt=\"\" width=\"240\" height=\"300\" \/><figcaption id=\"caption-attachment-4814\" class=\"wp-caption-text\">Vocation<\/figcaption><\/figure>\n<p>No-one can doubt the passion that is displayed by all the exhibitors at CBR however there is something extra that shines through when the people who have seemingly put everything on the line for their love of beer.\u00a0 Not to put down the Goose Islands and Meantimes of this world (we love your beers too!) but there is something extra that shines through when you speak with people who have real \u2018skin in the game\u2019 and are willing to put their money where their mouth is.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.vocationbrewery.com\/\">Vocation<\/a> is a fiercely independent brewery who are \u201cutterly hell-bent\u201d on producing punchy and distinctive beers.<\/li>\n<li><a href=\"http:\/\/www.hammertonbrewery.co.uk\/site\/\">Hammerton<\/a> is an Islington-based microbrewery which makes small batch beers with the dual aim of making great beer and also re-establishing the Hammerton Brewery in London.<\/li>\n<li><a href=\"https:\/\/westbythree.com\/\">West by Three<\/a> is a Welsh microbrewery brewing small batches of craft beer across a broad variety of styles.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong>The Power of Purpose<\/strong><\/li>\n<\/ol>\n<figure id=\"attachment_4816\" aria-describedby=\"caption-attachment-4816\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4816 size-medium\" src=\"\/wp-content\/uploads\/2019\/11\/3087-Alan-Mahon-and-Josh-Littlejohn-Brewgooder-2-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><figcaption id=\"caption-attachment-4816\" class=\"wp-caption-text\">Brewgooder<\/figcaption><\/figure>\n<p>It was interesting to note that although everyone at CBR was there for the great beer, some of the exhibitors are using their passion for great beer to be part of a greater social purpose.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.brewgooder.com\/\">Brewgooder<\/a> is on a mission to bring 1 million people clean drinking water through the power of craft beer. Since 2016 they have helped provide clean water to 40,000 people in Sub-Saharan Africa.<\/li>\n<li><a href=\"https:\/\/www.toastale.com\/\">Toast Ale<\/a> make award winning craft beer from surplus fresh bread. All their profits go to the charity Feedback which is dedicated to ending food waste.<\/li>\n<li><a href=\"http:\/\/www.bighugbrewing.com\/\">Big Hug Brewing<\/a> allows you to savour progressive great tasting craft beer and save the rainforest through the <a href=\"http:\/\/www.mygreensquares.com\/\">Green Squares.<\/a><\/li>\n<\/ul>\n<ol start=\"4\">\n<li><strong>Breathing New Life into (very) Old Brands<\/strong><\/li>\n<\/ol>\n<figure id=\"attachment_4819\" aria-describedby=\"caption-attachment-4819\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4819 size-medium\" src=\"\/wp-content\/uploads\/2019\/11\/Screen-Shot-2018-03-07-at-10.32.22-300x202.png\" alt=\"\" width=\"300\" height=\"202\" \/><figcaption id=\"caption-attachment-4819\" class=\"wp-caption-text\">ABK<\/figcaption><\/figure>\n<p>Although people tend to think of craft beer as a relatively recent development, the truth is that people have been crafting beer for centuries.\u00a0 One of the positive side-effects of the craft beer movement is that is has allowed some older brands to step again into the limelight.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.abkbeer.com\/\">ABK<\/a> is a premium Bavarian craft that can trace its roots to 1308 and represents more than 700 years of Bavarian brewing heritage and tradition<\/li>\n<li><a href=\"https:\/\/www.belhaven.co.uk\/age-restriction?destination=node\/1\">Belhaven<\/a> have been brewing beautiful beer for nearly 300 years. The describe themselves as \u201cinnovative and a wee bit obsessive\u201d.\u00a0 We wouldn\u2019t have it any other way.<\/li>\n<li><a href=\"https:\/\/www.stiegl.at\/en\">Steigl<\/a> is Austria\u2019s largest privately-owned family-run brewery. It has used Alpine spring water to make beer since 1492 using their famous Goldbr\u00e4u pouring method.\u00a0\u00a0 Apparently Mozart drank it!<\/li>\n<\/ul>\n<ol start=\"5\">\n<li><strong>Accessible Experimenting<\/strong><\/li>\n<\/ol>\n<figure id=\"attachment_4813\" aria-describedby=\"caption-attachment-4813\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4813 size-medium\" src=\"\/wp-content\/uploads\/2019\/11\/DSC_6336-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><figcaption id=\"caption-attachment-4813\" class=\"wp-caption-text\">DE14<\/figcaption><\/figure>\n<p>Craft beer has always been about trying new things and taking risks but there are some in the industry who are pushing this to another level.\u00a0 These companies are putting experimentation and innovation at the heart of their business.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.marstonsbrewery.co.uk\/de14\/information\/\">DE14<\/a> is a 600 pint brew kit in the heart of Burton. It describes itself as \u201cthe current playground for brewers to create, collaborate and experiment with style ingredients and techniques\u201d.<\/li>\n<li><a href=\"http:\/\/www.unbottlingpotential.co.uk\/\">Craft Academy<\/a> is a beer brand with a difference. Founded on the principle that young people who have the drive and ambition to succeed should be offered the opportunity to realise it.\u00a0 With support from Greene King, Craft Academy they provide invaluable mentorship for recruits, highlighting and harnessing their skills, training them, supporting them and pushing them to become beer experts.<\/li>\n<li><a href=\"https:\/\/renegadebrewery.co.uk\/\">Renegade<\/a> was created in 2015 by West Berkshire brewery as a platform to develop contemporary brews. A place that brewers can experiment, push the boundaries and trial an ever-changing selection of combinations to compliment the core range.<\/li>\n<\/ul>\n<p>And a special shout out to <a href=\"http:\/\/infinitesession.com\/\">Infinite Session<\/a> \u2013 the only alcohol-free craft beer that we could find in the entire show!\u00a0 Opportunity?<\/p>\n<p>2018 was the biggest year for CBR yet and as the craft beer craze shows no obvious signs of slowing down, the smart money is on 2019 being even bigger.<\/p>","protected":false},"excerpt":{"rendered":"<p>Since its inception in 2013, Craft Beer Rising (CBR) has built a solid reputation as the launchpad for exciting new brews and innovations in the brewing industry.\u00a0 Held in the Old Truman Brewery on Brick Lane in London\u2019s East End, CBR has quickly become the go-to place for new news from the world of Craft [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[23,171,34,88,172,153,9,17],"class_list":["post-939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forward-thinking","tag-beer","tag-beer-trends","tag-brand-genetics","tag-craft-beer","tag-craft-beer-rising","tag-human-centred-innovation","tag-innovation","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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