{"id":990,"date":"2018-04-27T00:00:00","date_gmt":"2018-04-26T23:00:00","guid":{"rendered":"https:\/\/brand-genetics.test\/world-book-day-what-were-reading-at-brand-genetics\/"},"modified":"2019-11-19T16:33:03","modified_gmt":"2019-11-19T16:33:03","slug":"world-book-day-what-were-reading-at-brand-genetics","status":"publish","type":"post","link":"https:\/\/brandgenetics.com\/pt\/world-book-day-what-were-reading-at-brand-genetics\/","title":{"rendered":"World Book Day: What we&#8217;re reading at Brand Genetics"},"content":{"rendered":"<p>To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. Here is what we love and why\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4970 aligncenter\" src=\"\/wp-content\/uploads\/2019\/11\/1944003836-196x300.jpg\" alt=\"\" width=\"196\" height=\"300\" \/><\/p>\n<p>1.\u00a0\u00a0<strong>Brain Surfing by Heather LeFevre<\/strong><\/p>\n<p>Olivia says: \u201c<em>I<\/em><em>t\u2019s a pithily written insight into the world&#8217;s leading marketing minds blending strategy, business and even a bit of travel.\u00a0It harnesses the power and experience of those at the top of their game to help you get to the right questions, reframe your way of viewing certain things and even tools which you can pick up, adapt and play with.\u00a0Also a lesson in empathy and learning about strategic insights on a human to human level rather than from a purely rational standpoint.&#8221;<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4971 aligncenter\" src=\"\/wp-content\/uploads\/2019\/11\/81oXmyGr4ML-194x300.jpg\" alt=\"\" width=\"194\" height=\"300\" \/><\/p>\n<p><strong>2. Nudge by Richard Thaler and Cass Sunstein<\/strong><\/p>\n<p>Liz says: \u201c<em>Nudge gives a very good overview of how behavioural science can be applied in the real world with nice tools and frameworks for reframing common problems.\u201d<\/em><\/p>\n<p>Brand Genetics have a speed summary of Nudge <a href=\"http:\/\/brandgenetics.preview.uk.com\/nudge-improving-decisions-about-health-wealth-and-happiness\/\">here<\/a>!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4972 aligncenter\" src=\"\/wp-content\/uploads\/2019\/11\/download.jpeg\" alt=\"\" width=\"183\" height=\"275\" \/><\/p>\n<p><strong>Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne<\/strong><\/p>\n<p>Tom says:\u00a0<em>\u201cA refreshing approach to transformational innovation &#8211; Blue Ocean Strategy defines a clear and human-centric approach to opening up new growth opportunities, whether you\u2019re a start-up or an established blue-chip company.&#8221;<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4973 aligncenter\" src=\"\/wp-content\/uploads\/2019\/11\/9781408894712-195x300.jpg\" alt=\"\" width=\"195\" height=\"300\" \/><\/p>\n<p><strong>4. Everybody Lies: What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz<\/strong><\/p>\n<p>Clemmie says:\u00a0<em>\u201cQuite simply, Everybody Lies highlights the extent to which we fool ourselves in our everyday lives. An ex-Google trends analyst, Stephens-Davidowitz suggests that Google is a powerful research tool revealing some of our most hidden secrets. The book illustrates some of the problems of traditional research methods such as the sociability bias, encouraging us to think beyond these frameworks to uncover the deepest of human truths.&#8221;<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4974 aligncenter\" src=\"\/wp-content\/uploads\/2019\/11\/download-1.jpg\" alt=\"\" width=\"180\" height=\"280\" \/><\/p>\n<p><strong>5. Diversify by June Sarpong<\/strong><strong>\u00a0<\/strong><\/p>\n<p>Joella says: \u201c<em>Diversify shines a light on all levels of inequality, with an intersectional approach to diversity and discrimination, the book offers useful tools to challenge current thinking and how to take positive steps to move beyond this and implement change.\u201d<\/em><\/p>\n<p><strong>6. Tipping point by Malcom Gladwell<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4975 aligncenter\" src=\"\/wp-content\/uploads\/2019\/11\/41usQnvp5iL._SX331_BO1204203200_-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" \/><\/p>\n<p>Andrew says:\u00a0<em>\u201cThis book teaches us not to speak to mainstream consumers, and instead listen to what Gladwell calls the \u201cMavens\u201d, the one in 10 consumers who are the advocates who influence what others will buy.\u201d<\/em><\/p>\n<p>Brand Genetics have a speed summary of Tipping Point <a href=\"https:\/\/brandgenetics.preview.uk.com\/the-tipping-point-speed-summary\/\">here<\/a>!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4976 aligncenter\" src=\"\/wp-content\/uploads\/2019\/11\/Hooked-199x300.jpg\" alt=\"\" width=\"199\" height=\"300\" \/><\/p>\n<p><strong>7. Hooked\u00a0by Nir Eyal<\/strong><\/p>\n<p>Olivia says:\u00a0<em>\u201cAn Interesting perspective on modern innovation from a digital angle.\u00a0With a focus on psychology the book explains it is about designing products and systems that promote emotional, engaging and social responses. The Hooked model helps you see the world from a habits perspective &#8211; an interesting vantage point for those looking for innovation opportunities that embed into human lifestyles rather than simply exist as products.\u201d<\/em><\/p>\n<p><strong>\u00a0<\/strong><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. Here is what we love and why\u2026 1.\u00a0\u00a0Brain Surfing by Heather LeFevre Olivia says: \u201cIt\u2019s a pithily written insight into the world&#8217;s leading marketing minds blending strategy, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[197,198,9,30,199,200,201,202],"class_list":["post-990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forward-thinking","tag-blueoceanshift","tag-everybodylies","tag-innovation","tag-insight","tag-nudge","tag-tippingpoint","tag-worldbookday","tag-worldbookday2018"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World Book Day: What we&#039;re reading at Brand Genetics - Brand Genetics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandgenetics.com\/pt\/world-book-day-what-were-reading-at-brand-genetics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Book Day: What we&#039;re reading at Brand Genetics - Brand Genetics\" \/>\n<meta property=\"og:description\" content=\"To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. 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