All thoughts

SYSTEM 1 – AND THE 80:20 RULE
“If you’re riding ahead of the herd, take a look back every now and then, to make sure it's still there!" We used to love this Will Rogers quote, in the early start-up days at Brand Genetics.  W...
The Future of Art and Design
Talent is about new thinking, not just old wisdom.  So how refreshing it was to see the inspiring work from Bath Spa’s School of Art Graphic Communication graduates at their recent degree show in S...
Paradigm-breaking Innovation
Many brands are successful by doing just one thing, and doing it well.  Think of Sensodyne for sensitive teeth, KFC for fried chicken, or Marmite – whether you love it or hate it.  But single-mind...

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