Posts Tagged :

Innovation

Spotify, Excedrin, and Empathy… what we’ve been reading this week at Brand Genetics

620 400 Liz Thompson

This week at Brand Genetics we’ve been reading about tech-enabled empathy and a few interesting insights regarding both have caught our eye… There has been a lot of discussion and debate over whether technology poses a threat to human relationships and connections – namely whether it’s making us more lonely, less social, and gets in…

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London’s Pride March and the World Cup… what we’ve been reading this week at Brand Genetics

1080 710 Marc Edwards

We’ve been reading about everyday discrimination and a few revealing insights have caught our eye… As anyone currently in England knows, the whole nation has been indulging in an orgy of football related joy as the national team progressed in the World Cup.  Many articles written in the past week were quick to call out that…

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SYSTEM 1 – AND THE 80:20 RULE

1080 608 Andrew Christophers

“If you’re riding ahead of the herd, take a look back every now and then, to make sure it’s still there!” We used to love this Will Rogers quote, in the early start-up days at Brand Genetics.  We especially enjoyed using it with Brand Genetics co-founder John Kearon, whose early vision for the company was…

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World Cup meets Love Island… what we’ve been reading this week at Brand Genetics

650 376 Liz Thompson

This week at Brand Genetics we’ve been reading about two phenomena that have taken the world by storm: World Cup 2018 and Love Island. Alright, perhaps one more than the other, but a few interesting insights regarding both have caught our eye… As physical and digital realities become increasingly intertwined, brands are working to create…

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The Future of Luxury – A Radical Redefinition

1080 804 Neha Ahmed

Last month, we were lucky enough to snag tickets to Selfridges’ sold-out event ‘The Flipside’ – a multi-sensory exhibition featuring 8 unique installations, each showcasing a different artistic and creatively challenging interpretation of ‘radical’ luxury.  Unlike the traditional and obvious associations of ‘high quality’ or ‘expensive’, each ‘world’ displayed artistic and out-of-the-box perceptions of luxury…

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Blockchain beyond Bitcoin… what we’ve been reading this week at Brand Genetics

939 527 Liz Thompson

This week at Brand Genetics we’ve been reading all about blockchain and its various applications, and a few unorthodox insights have caught our eye… It seems that ever since blockchain was first introduced to the world, it’s garnered interest, intrigue, and acclaim — albeit muddled amidst a cloud of misunderstanding and confusion by many as…

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World Book Day: What we’re reading at Brand Genetics

1080 1115 Clemmie Prendergast

To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. Here is what we love and why… 1.  Brain Surfing by Heather LeFevre Olivia says: “It’s a pithily written insight into the world’s leading marketing minds blending strategy,…

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Problem solving for problem solving… what we’ve been reading this week at Brand Genetics

576 342 Liz Thompson

This week at Brand Genetics we’ve been reading all about different approaches to problem solving, and a few unorthodox insights have caught our eye… Problem solving has become a bit of a catch-all term lately, being applied in fields from innovation to management consulting to social entrepreneurship and more. Yet as pervasive as it is,…

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5 Key Trends from Craft Beer Rising 2018

630 472 Marc Edwards

Since its inception in 2013, Craft Beer Rising (CBR) has built a solid reputation as the launchpad for exciting new brews and innovations in the brewing industry.  Held in the Old Truman Brewery on Brick Lane in London’s East End, CBR has quickly become the go-to place for new news from the world of Craft…

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Blockchain, Londoners and the McVegan Burger…what we’ve been reading this week at Brand Genetics.

875 561 Clemmie Prendergast

This week at Brand Genetics we’ve been reading all about food, health and fitness and a few unorthodox insights caught our eye. This week was big for burger innovation with McDonalds selling 150,000 McVegan burgers since its launch just over a month ago. Currently only available in Sweden and Finland, the McVegan burger was created…

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