Insight – Brand Genetics

London’s Pride March and the World Cup… what we’ve been reading this week at Brand Genetics

https://i2.wp.com/brandgenetics.com/wp-content/uploads/2018/07/3072011_gareth-southgate-waistcoat.jpg?fit=1080%2C710&ssl=1 1080 710 Marc Edwards Marc Edwards https://secure.gravatar.com/avatar/dfafb41c9349d262a37654191a36edf4?s=96&d=mm&r=g July 17, 2018 July 17, 2018

By: Marc Edwards

July 17, 2018

We’ve been reading about everyday discrimination and a few revealing insights have caught our eye… As anyone currently in England knows, the whole nation has been indulging in an orgy of football related joy as the national team progressed in the World Cup. Many articles written in the past week were quick to call out that…

SYSTEM 1 – AND THE 80:20 RULE

https://i1.wp.com/brandgenetics.com/wp-content/uploads/2018/06/Slide1.jpeg?fit=1080%2C608&ssl=1 1080 608 Andrew Christophers Andrew Christophers https://secure.gravatar.com/avatar/f7f2ccc44275b050ed4b6ee89b292862?s=96&d=mm&r=g June 29, 2018 June 29, 2018

By: Andrew Christophers

June 29, 2018

“If you’re riding ahead of the herd, take a look back every now and then, to make sure it’s still there!” We used to love this Will Rogers quote, in the early start-up days at Brand Genetics. We especially enjoyed using it with Brand Genetics co-founder John Kearon, whose early vision for the company was…

World Book Day: What we’re reading at Brand Genetics

https://i2.wp.com/brandgenetics.com/wp-content/uploads/2018/04/Book-Day-pic.png?fit=1080%2C1115&ssl=1 1080 1115 Clemmie Prendergast Clemmie Prendergast https://secure.gravatar.com/avatar/83d1ca129db2dcfd8ac48c8b62147a46?s=96&d=mm&r=g April 27, 2018 May 2, 2018

By: Clemmie Prendergast

April 27, 2018

To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. Here is what we love and why… 1. Brain Surfing by Heather LeFevre Olivia says: “It’s a pithily written insight into the world’s leading marketing minds blending strategy,…

International Women’s Day Brand Backlash… what we’ve been reading this week at Brand Genetics.

https://i2.wp.com/brandgenetics.com/wp-content/uploads/2018/03/womens-day-mcdonalds-sign-650_650x400_41520487007.jpg?fit=649%2C376&ssl=1 649 376 Clemmie Prendergast Clemmie Prendergast https://secure.gravatar.com/avatar/83d1ca129db2dcfd8ac48c8b62147a46?s=96&d=mm&r=g March 12, 2018 March 27, 2018

By: Clemmie Prendergast

March 12, 2018

This week at Brand Genetics we’ve been reading all about International Women’s Day. A few unorthodox insights have caught our eye… This month is Women’s History Month, and this past week was host to International Women’s Day (IWD). In celebration, several big brands – including Barbie, McDonalds, and top alcohol brands like BrewDog and Johnnie…

Forget User Experience… Think Human Experience!

https://i0.wp.com/brandgenetics.com/wp-content/uploads/2018/02/image-1024x613.png?fit=1024%2C613&ssl=1 1024 613 Clemmie Prendergast Clemmie Prendergast https://secure.gravatar.com/avatar/83d1ca129db2dcfd8ac48c8b62147a46?s=96&d=mm&r=g February 28, 2018 February 23, 2018

By: Clemmie Prendergast

February 28, 2018

The average person checks their mobile phone 85 times a day. In the last six months 62 per cent of US smartphone users have bought something on their mobile device. Nomophobia – the fear of being without a smart phone – is a recognisable psychological affliction. However you look at it, mobile phones are playing an increasingly…

Blockchain, Londoners and the McVegan Burger…what we’ve been reading this week at Brand Genetics.

https://i0.wp.com/brandgenetics.com/wp-content/uploads/2018/02/Bitcoin-Bucket.jpg?fit=875%2C561&ssl=1 875 561 Clemmie Prendergast Clemmie Prendergast https://secure.gravatar.com/avatar/83d1ca129db2dcfd8ac48c8b62147a46?s=96&d=mm&r=g February 26, 2018 March 27, 2018

By: Clemmie Prendergast

February 26, 2018

This week at Brand Genetics we’ve been reading all about food, health and fitness and a few unorthodox insights caught our eye. This week was big for burger innovation with McDonalds selling 150,000 McVegan burgers since its launch just over a month ago. Currently only available in Sweden and Finland, the McVegan burger was created…

Artificial Intelligence, Galentine’s and Romantic Shopping…What we’ve been reading this week.

https://i0.wp.com/brandgenetics.com/wp-content/uploads/2018/02/01.gif?fit=540%2C480&ssl=1 540 480 Clemmie Prendergast Clemmie Prendergast https://secure.gravatar.com/avatar/83d1ca129db2dcfd8ac48c8b62147a46?s=96&d=mm&r=g February 20, 2018 March 27, 2018

By: Clemmie Prendergast

February 20, 2018

This week at Brand Genetics we’ve been reading about Valentine’s Day and a few unorthodox insights caught our eye… We started off with this Forbes article, outlining some key consumer spending trends; this year we are spending $19.6 billion during this holiday, with the average American spending $143.56. Interestingly, there is a growing “Anti-Valentine’s Day…

Risk Taking & Rule Breaking: Meet Camila Marcondes – the Human Face Behind Brand Genetics LATAM

https://i2.wp.com/brandgenetics.com/wp-content/uploads/2017/10/IMG_4196.jpg?fit=1080%2C810&ssl=1 1080 810 Andrew Christophers Andrew Christophers https://secure.gravatar.com/avatar/f7f2ccc44275b050ed4b6ee89b292862?s=96&d=mm&r=g October 5, 2017 October 5, 2017

By: Andrew Christophers

October 5, 2017

You can’t always judge a book by its cover. Camila Marcondes certainly has an easy-going charm and relaxed sociability, as befits a Brazilian brought up in Rio de Janeiro. But behind that lies a highly driven and independent spirit, who loves to challenge herself to break new ground. As a child, Camila’s first ever word…

The Future of Art and Design

https://i1.wp.com/brandgenetics.com/wp-content/uploads/2017/08/Annie.jpg?fit=852%2C380&ssl=1 852 380 Andrew Christophers Andrew Christophers https://secure.gravatar.com/avatar/f7f2ccc44275b050ed4b6ee89b292862?s=96&d=mm&r=g August 16, 2017 August 16, 2017

By: Andrew Christophers

August 16, 2017

Talent is about new thinking, not just old wisdom. So how refreshing it was to see the inspiring work from Bath Spa’s School of Art Graphic Communication graduates at their recent degree show in Shoreditch. Annie Jones presents a campaign for International Women’s Day 2018, which celebrates women (and men) who have overcome gender bias…

The Future of Insight – Top 3 Trends

https://i1.wp.com/brandgenetics.com/wp-content/uploads/2017/03/IS.png?fit=940%2C258&ssl=1 940 258 Ben Preston Ben Preston https://secure.gravatar.com/avatar/675528ae66681cc8d9308d603bed63a9?s=96&d=mm&r=g March 16, 2017 March 16, 2017

By: Ben Preston

March 16, 2017

Inspired by Marketing Week’s Insight Show– which featured the latest innovations from the industry’s leaders – we have distilled the top 3 trends that we believe will play a predominate role in the future of insight. MOBILE MATTERS Mobile is predicted to be the future of purchase behaviour, the chosen method for media consumption and…