Human Experience

London’s Pride March and the World Cup… what we’ve been reading this week at Brand Genetics

We’ve been reading about everyday discrimination and a few revealing insights have caught our eye…As anyone currently in England knows, the whole nation has been indulging in an orgy of football ...

17th July 2018   |   3 minute read

Forward Thinking

SYSTEM 1 – AND THE 80:20 RULE

“If you’re riding ahead of the herd, take a look back every now and then, to make sure it's still there!" We used to love this Will Rogers quote, in the early start-up days at Brand Genetics.  W...

28th June 2018   |   3 minute read

Forward Thinking

World Book Day: What we’re reading at Brand Genetics

To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. Here is what we love and why… 1. ...

27th April 2018   |   3 minute read

Human Experience

International Women’s Day Brand Backlash… what we’ve been reading this week at Brand Genetics.

This week at Brand Genetics we’ve been reading all about International Women’s Day. A few unorthodox insights have caught our eye… This month is Women’s History Month, and this past week was ...

12th March 2018   |   3 minute read

Forward Thinking

Forget User Experience… Think Human Experience!

The average person checks their mobile phone 85 times a day. In the last six months 62 per cent of US smartphone users have bought something on their mobile device. Nomophobia – the fear of be...

28th February 2018   |   3 minute read

Human Experience

Blockchain, Londoners and the McVegan Burger…what we’ve been reading this week at Brand Genetics.

This week at Brand Genetics we’ve been reading all about food, health and fitness and a few unorthodox insights caught our eye. This week was big for burger innovation with McDonalds selling 150,000...

26th February 2018   |   3 minute read

Human Experience

Artificial Intelligence, Galentine’s and Romantic Shopping…What we’ve been reading this week.

This week at Brand Genetics we’ve been reading about Valentine’s Day and a few unorthodox insights caught our eye… We started off with this Forbes article, outlining some key consumer spending t...

20th February 2018   |   3 minute read

News

Risk Taking & Rule Breaking: Meet Camila Marcondes – the Human Face Behind Brand Genetics LATAM

You can't always judge a book by its cover. Camila Marcondes certainly has an easy-going charm and relaxed sociability, as befits a Brazilian brought up in Rio de Janeiro. But behind that lies a highl...

5th October 2017   |   3 minute read

Forward Thinking

The Future of Art and Design

Talent is about new thinking, not just old wisdom.  So how refreshing it was to see the inspiring work from Bath Spa’s School of Art Graphic Communication graduates at their recent degree show in S...

16th August 2017   |   3 minute read

Forward Thinking

The Future of Insight – Top 3 Trends

Inspired by Marketing Week's Insight Show– which featured the latest innovations from the industry’s leaders – we have distilled the top 3 trends that we believe will play a predominate role in ...

16th March 2017   |   3 minute read

Forward Thinking

Speed dating with start-ups

“Bite size pitches for busy investors” grabbed my attention, so off I went to Seedrs in Old Street last week, keen to gain insight into how new innovations are being pitched in 2017.  Seedrs' ...

9th March 2017   |   3 minute read

Forward Thinking

The Future of Craft Beer – 6 Trends from CBR 17

Boasting over 150 breweries and armed with more than 700 beers and ciders between them, Craft Beer Rising 2017 is a “must see” event in the craft beer calendar.  I joined some of the 2000 trade m...

3rd March 2017   |   3 minute read