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Brand Genetics is a dynamic brand growth consultancy, specializing in front-end insight, strategy and innovation. We work globally, partnering with some of the world’s most iconic brands – ABInBev, Estée Lauder, Diageo, Mondelez, PepsiCo, Reckitt, Heinz, Unilever and more! In a world where rapid change is a constant, we anchor our thinking in the enduring truths of core human motivations and work to create more positive outcomes in the world around us.

We are recruiting a Consultant to join our recently launched and growing New York-based team! Think of us as a start-up, with the support of a 20+ year old established and successful business.  To get a sense of what working at BG is like – take a look at this video.

The Consultant role is a foundational role in the Brand Genetics structure, helping to successfully deliver global insight, innovation and strategy projects. As such, Consultants are actively involved in the delivery of project work from day one, both in client-facing roles and behind the scenes. We believe in helping people grow, so we work with our Consultants’ talent and existing skills to empower them to increasingly contribute and deliver across all the different elements of the team’s work, including project management, client liaison, research and innovation.

Taking on this role in the North American office, you will additionally have the exciting opportunity to help build, shape and expand the new office – working closely alongside the Head of North America.

This is an exciting opportunity to join a growing business making its mark with clients around the world – working as part of a diverse, smart and highly motivated global team to challenge the status quo and deliver excellence.


The Role:

We are seeking a self-motivated Consultant, an agile thinker looking to stretch themselves in an innovative and entrepreneurial environment, and eager to play an active role in helping BG develop on a global scale. Alongside active project work, there will also be involvement in new business. Typical responsibilities may include:


  • Day-to-day project involvement and support: Working closely with the senior team in the delivery of project work, e.g. developing research screeners and discussion guides, conducting and attending fieldwork, analyzing research, helping design and facilitate workshops
  • Manage project logistics: Setting up workshops and face-to-face or online qualitative research (US and global), booking venues, liaising with recruiters
  • Project and client management: Where relevant, helping to oversee project communications internally and with clients
  • Create client-facing content, in collaboration with the team: Contributing to content and design of presentations, blogs, podcasts, etc.; support in

delivering results in an impactful and engaging way to ensure work is useful and actionable for client teams

  • Start to establish/build client relationships, where appropriate: Developing client contacts, both on projects and outside of direct project work


  • Support in the development of new business proposals: Contributing to brainstorms, desk research, gathering costings and liaising with our research

partners around the world

  • Support and develop new business materials: Contributing to think pieces and writing up project case studies
  • Generate marketing content: Helping to write blog pieces or LinkedIn posts, supporting planning for in-person or virtual events
  • Shape BG culture through internal projects: Collaborating with global BG team members to strengthen our projects, performance, and people
  • Support senior team in BG new product development: Ideating and experimenting with new offerings, tools, or methodologies
  • Stay up to date with trends, innovations, and client news: Helping to keep the team informed and identify new opportunities

BG is an entrepreneurial business with a flat structure: we believe everyone has a role in helping to develop the business at both an intellectual and a practical level.


Desired Qualities & Experience

This role is ideal for consultants looking for the freedom and opportunity that comes with working in an ambitious, independent and growing business. We value the

power of diverse perspectives and welcome candidates from different disciplines, backgrounds, nationalities and cultural experiences.  Successful candidates are likely to be:

  • Passionate about brands and have a basic grounding in research, brand strategy or innovation: ideally with c. 12+ months experience (previous agency or consultancy experience is highly desirable)
  • Creative, curious and analytical: able to combine clear thinking with creative flair to help unlock new insights and opportunities
  • Self-motivated and hungry to learn: with an ability to get things done and a desire to make a real impact in shaping the company as it continues to grow
  • A team player: excellent at communicating and building strong, effective relationships, as well as willing to roll up your sleeves and get involved
  • Comfortable with the uncomfortable: learning and developing new skills and stretching yourself to achieve your full potential
  • Legally authorized to work in the US


Additional ‘nice to haves’:

  • Psychology, Neuroscience and/or Behavioral Science expertise: whether through education, work experience or personal passion and curiosity
  • Writing/blogging experience: demonstrating strong writing ability (in English) through published / self-published work
  • Excel / PowerPoint skills: ability to organize information efficiently and design decks that communicate insights in a clear and compelling way
  • Established self-awareness: demonstrating understanding of your own culture, identity, biases, prejudices, power, privilege and stereotypes
  • Languages: fluency other than English is a plus but not necessary
  • Marketing and business development: experience and/or interest a plus


The Package

  • Dynamic and challenging environment: getting up close and personal with some of the world’s biggest brands, working with an experienced global team, senior clients, and the ability to tangibly impact a growing office
  • Competitive Salary and benefits: in line with experience, and including medical insurance and 401(k)
  • Annual Bonus: when able, we aim to pay a year-end bonus reflecting both overall company performance and personal contribution
  • Holidays: 25 days (plus 1 for your birthday) in addition to US public holidays
  • Training budget: a $1000 personal training budget to help you achieve your personal career goals, in addition to internal company-wide training
  • Company laptop: to be provided
  • Flexible working policy: we will provide access to our dynamic co-working space in Soho, with the expectation that you will work in the office 1-2 days a week (of your choosing!)
  • Team socials: we believe having fun should be part of the deal too! We’re a vibrant, close-knit global team that holds regular socials, remote sports challenges (non-compulsory!), buddy lunches and annual retreats



Brand Genetics is headquartered in Central London, with offices in Rio de Janeiro and New York and plans for further global expansion.  We believe the goal of innovation is to create more positive outcomes in the world around us. So, we champion ‘Positive Innovation’ – innovating with people’s happiness and wellbeing in mind.

Our insight-led and evidence-based understanding and application of what makes people happy – their core needs, wants, desires, and drivers – enables us to understand what they want and do next, and ultimately identify scalable opportunities for brand growth.

Brand Genetics has a unique and collaborative culture, encouraging our exciting and diverse team “to be uniquely human” by celebrating and developing their specific strengths and talents.

As part of the Brand Genetics North America team, you will contribute in tangible, meaningful ways from day one. We maintain a strong start-up mentality, valuing agility, autonomy, and a constant and curious quest for the new. Our cheesy but true short-hand for the BG DNA is smart, heart and a lot of self-start.

We are committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives – and are empowered to progress through clear development structure and support. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

To hear more about what we are up to and the work we are doing, why not join our mailing list?