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Insight and Innovation Internship

DETAILS

We are looking for someone to join our team for 3 months, with the potential (and ambition) to transition into a full-time consultant role afterwards. Throughout the internship, there will be opportunities for the successful candidate to get involved across a wide range of activities – supporting on a live client project as a member of the project team, contributing to new business initiatives, and creating fresh marketing / thought leadership content for the business.   

Please note: To apply for this role we first ask all participants to complete a form via Microsoft Forms, the link for which can be found at the bottom of this description. Please complete this rather than selecting ‘apply’.    

 

BACKGROUND

Brand Genetics is a global human-first insight and innovation consultancy, that works with some of the world’s most iconic brands – including ABInBev (Budweiser, Corona, Stella Artois etc), Diageo (Captain Morgan, Tanqueray, Don Julio etc), Mondelez (Cadbury, Milka, Belvita, OREO etc), PepsiCo (Pepsi, Gatorade, Tropicana etc), Kellogg’s and Unilever. 

In a world where change happens so fast, we believe that the best strategies are based on the things that don’t change – so we anchor our thinking in core human motivations.  

Our insight-led and evidence-based understanding and application of human needs, wants, desires, and drivers – enables us to understand what makes people tick, what they want next and identify scalable opportunities for brand growth.  

We believe the ultimate goal of innovation is to create more positive outcomes in the world around us. So, we champion ‘Positive Innovation’ – innovating with people’s happiness and wellbeing in mind. 

 We are headquartered in central London, in the vibrant Fitzrovia neighbourhood, with offices in Rio de Janeiro and New York and plans for further global expansion. We support hybrid working and flexible hours; however, we strongly encourage any new team members to be in the office 5 days a week when they first join to accelerate learning and get to know our wonderful people!  

Brand Genetics has a unique and collaborative culture, encouraging our exciting and diverse team “to be uniquely human” by celebrating and developing their specific strengths and talents. Even after 20+ years, we maintain a strong start-up mentality, valuing agility, autonomy, and a constant and curious quest for the new. Our cheesy but true short-hand for the BG DNA is smart, heart and a lot of self-start. 

 

APPLICANT QUALITIES

  • We are looking for someone who will bring enthusiasm, a strong work ethic, fresh perspectives and a sense of humour 
  • You should be genuinely interested and excited by the world of brand strategy and consumer insight and be able to demonstrate this. 
  • Candidates should be able to show experience of being: 
  • Creative and proactive – the ability to think imaginatively about complex client challenges and find fresh perspectives on old problems 
  • Analytical and curious – experience in sifting through diverse sources to come to a clear and coherent point of view, supported by evidence 
  • Comfortable with the uncomfortable happy to challenge and argue a case, willing to have a go at things outside their experience, and equally confident enough to say when they feel they don’t know 
  • Hungry to learn – develop a good understanding of the Brand Genetics offering and show a desire to develop and seek opportunities to take on more responsibility 
  • A people person – able to build strong, personable, and effective working relationships at all levels, both internally and externally with clients 
  • A real team player – as a small business, we want someone willing to roll up their sleeves and get involved in whatever is required, and be willing to throw themselves into life at BG  
  • Microsoft application experience – we use the suite of Microsoft applications in our day-to-day work at BG, including Teams, Word, PowerPoint & Excel 

 

Ideally – but not necessarily – you will also have: 

  • Writing/Blogging experience – demonstrating strong writing ability (in English) through written coursework, online media or even published / self-published work 
  • PowerPoint – the ability to create and present decks/visuals that communicate data/insight in a compelling way 
  • Relevant University degree – demonstrating a passion for a chosen subject area and a willingness to develop thinking further 
  • Relevant work experience – e.g., in a creative, research or strategic agency/consultancy is advantageous, but not essential 
  • Languages – fluency in languages other than English is a plus 

 

REWARDS

  • For our part, in addition to a salary (this is the London living wage), we can promise stimulating discussions, involvement in challenging client projects, hands-on learning, and a fun team environment.  
  • You will be up close and personal with some of the world’s biggest brands, working with an experienced senior team and getting to understand the theory and the practice of insight, innovation, and marketing.  
  • It will prove a great grounding for anyone interested in a career in the world of marketing strategy, insight, and innovation – and for those who we feel have the potential to progress to a potential full-time role with Brand Genetics. 

 

APPLICATION PROCESS:  

If this sounds like something you’d be interested in, we would love to hear from you.  

  • Please follow this link to complete the application form on Microsoft Forms 
  • The application will close on Monday, June 3rd , so please submit your completed form before then. 
  • This should take no more than 90 minutes, but please ensure you take ample time to complete each task in detail.  
  • You can access an information pack that encapsulates what we do, who we are and what the role would entail here. 
  • If you’re interested in hearing a bit more about us from the people that work here or the clients we work with, there is a short video to watch here
  • Following completion of the application form, we will be in touch regarding the outcome, and we will then confirm the schedule for any steps.  

Before completing the application, please ensure you’re free and available to travel into London for an assessment day on 21st June (time TBC) and able to be present in the London office at least 3x day a week if offered the role.  


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