To coincide with the recent launch of Hunger Games: Mockingjay – the franchise that is so iconic for Gen Z – Brand Genetics has created a short report on this exciting generation.

We believe that if you want to know what the world will look like tomorrow you need to understand the up and coming generations – and Gen Z already look like they will be a real force for change.

Whether or not they’re your target audience today, Gen Z are already starting to influence how the world works. Their traits are only just starting to emerge but they show a marked difference to Gen Y / Millennials.

We have distilled existing studies and added our own experience to uncover key Gen Z needs, identifying 7 relevant innovation opportunities that can help your business stay ahead of the game.


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