DNA of Campaigns Decoding the DNA of Starbucks Protein Coffee: How Code-Switching Brewed a Breakthrough

In a market crowded with functional drinks and frothy claims, Starbucks has managed to stand out. Their Protein Coffee RTD (Ready-to-Drink) is more than just a new SKU; it’s a case study in brand ev...

2nd June 2025   |   3 minute read

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Seasons Greetings from Brand Genetics

Let's end 2024 with some Festive Fun! At Brand Genetics we don’t like boring Christmas Cards! A solitary robin on a holly branch - yawn! A snowman with a carrot for a nose - jog on! An unshaven ...

12th December 2024   |   3 minute read

Modern Masculinity What Men Want (and how to give it to them)

Here are some worrying facts for you: Did you know that only 7% of men globally relate to the depictions of masculinity they see in the media?(1) Equally, 80% of men agree that adverts influence gen...

29th November 2024   |   3 minute read

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Brand Genetics Announces Angel Investment in Synthsight Ltd

We’re excited to announce our angel investment in Synthsight Ltd, a London-based AI startup specialising in research technology (Res-Tech SaaS). Brand Genetics has committed substantial seed fund...

6th August 2024   |   3 minute read

Revealing The 'Why' Behind The Buy Revealing The ‘Why’ Behind The Buy: 4 Steps to Catalyse Brand Growth

Why do people buy the things they do? It’s not always easy to know the true reasons why someone chooses brand A over brand B. Is it price or the position on the shelf? Is it a specific feature...

15th April 2024   |   3 minute read

The Middle Kingdom Cheers! 干杯! Alcohol Premiumisation in China: The Spirit Round

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

26th January 2024   |   3 minute read

The Middle Kingdom Cheers! 干杯! Alcohol Premiumisation in China: The Beer Round

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

19th January 2024   |   3 minute read

News

Seasons Greetings from Brand Genetics

At BG, we take the Festive Season very seriously!! This year we were so determined to improve our Christmas card effort that we started planning in February!! As a distraction from year-end deadli...

14th December 2023   |   3 minute read

The Middle Kingdom Traditional Chinese Medicine: Finding the perfect ‘qi’ for your health and wellness brand

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

10th November 2023   |   3 minute read

The Middle Kingdom Rational Spending: China’s Changing Middle Class

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

20th September 2023   |   3 minute read

Premium Motivations & Codes Live Webinar: Reassuringly Expensive – How to Win in Premium

Is your brand looking to win with consumers in the competitive world of premium offerings? Sign up now for unique and evidence-based insight from brand leaders who have built and sustained premium ...

15th September 2023   |   3 minute read

Premium Motivations & Codes Reassuringly Expensive: The Hidden Consumer Motivations Driving Premium Perceptions

Want to understand what motivates consumers' perceptions of premium? Despite economic uncertainty and a global pandemic, the premium market has not just bucked the trend, but continued to grow! ...

15th August 2023   |   3 minute read