All thoughts

Empathy Quotes in Business
At Brand Genetics, we use empathy as a research technique to understand the emotional worlds of consumers. Empathy research helps our clients walk the consumer-closeness and consumer-centric talk. ...
Startup Stories: ESKA yoga
Combining her love for design and Yoga, Shivani Nirula founded ESKA in June 2014. A graduate of National Institute of Fashion Technology New Delhi and a keen Yoga practitioner, Shivani recognized the ...
Startup Stories: Doc Abode
In this week’s blog, we speak to Doc Abode’s CEO, Dr Taz Aldawoud - a practising GP, and a former Digital Clinical Champion at NHS England.  As an entrepreneurial GP, passionate about how digita...
Startup Stories: Hop King Pale Ale
In this week’s blog, we speak to Ben and Ludi Hopkinson, founders of Hop King beer, a disruptive start-up centred on creating a lifestyle beer brand. Living under the mantra of "Easy Drinking, Easil...
Flavourful Function
This week we explore the final trend from our Middle Eastern food report [download here]. The report provides a cross-cultural viewpoint as to how this Middle Eastern influence is growing and identifi...

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