Empathy-based Research

How brands can build empathy by liberating qualitative research from qualitative researchers

How can brands build empathy, that is, a capacity for emotional insight? One option is to train your insights department in empathy-based research techniques (as described in our Empathy-based Researc...

4th February 2020   |   3 minute read

Empathy- based Research Step into their shoes – our Empathy-Based research Playbook

EMPATHY IS NOT ONLY AN AMAZING HUMAN ABILITY, IT’S ALSO THE FUTURE OF CONSUMER INSIGHT Empathy is a remarkable human ability. It allows us to step imaginatively into the shoes of another person. ...

24th December 2019   |   3 minute read

Uncategorised

2019 – Brand Genetics scales new heights!

As we sign-off 2019, concluding another year, and also a decade, it’s both exciting and also rewarding to be celebrating a +25% growth performance, achieving the highest turnover in our company’s ...

23rd December 2019   |   3 minute read

Navigating Gen Z Insight Navigating Gen Z insight: honesty, kindness and fairness

A quick dose of fact-checking reveals many Gen Z claims you may have seen published to be little more than “fake news” with no basis in fact – a big problem for brands wanting to make smart deci...

30th October 2019   |   3 minute read

Navigating Gen Z Insight Navigating Gen Z insight: Physical wellness

This week we continue with our series of blogs, highlighting the insights from our latest report, which aims to help managers myth-bust the world of Gen Z. A quick dose of fact-checking reveals...

17th October 2019   |   3 minute read

Navigating Gen Z Insight Navigating Gen Z insight: Emotional Wellbeing

What do you know about the cohort of 2 billion teens, tweens and young adults born between 1997 and 2012? The answer is probably less than you thought. A quick dose of fact-checking reveals many Gen Z...

11th October 2019   |   3 minute read

Empathy- based Research Empathy stats and facts for business

At Brand Genetics, we use empathy as a technique to help clients make better decisions. Empathy is a mental ability that allows us to see the world from someone else's perspective. This perspective-sh...

10th October 2019   |   3 minute read

Empathy- based Research Empathy Quotes in Business

At Brand Genetics, we use empathy as a research technique to understand the emotional worlds of consumers. Empathy research helps our clients walk the consumer-closeness and consumer-centric talk. ...

9th October 2019   |   3 minute read

Empathy- based Research Empathy defined (list of definitions)

At Brand Genetics, we use empathy as a qualitative research technique to help our clients understand their consumers. Applied empathy helps us reframe a challenge from a consumer perspective, and in d...

8th October 2019   |   3 minute read

Navigating Gen Z Insight Beyond Fake News – Navigating Gen Z insight

What do you know about the cohort of 2 billion teens, tweens and young adults born between 1997 and 2012? The answer is probably less than you thought. A quick dose of fact-checking reveals man...

3rd October 2019   |   3 minute read

Start up Stories Startup Stories: ESKA yoga

Combining her love for design and Yoga, Shivani Nirula founded ESKA in June 2014. A graduate of National Institute of Fashion Technology New Delhi and a keen Yoga practitioner, Shivani recognized the ...

9th August 2019   |   3 minute read

Start up Stories Startup Stories: Doc Abode

In this week’s blog, we speak to Doc Abode’s CEO, Dr Taz Aldawoud - a practising GP, and a former Digital Clinical Champion at NHS England.  As an entrepreneurial GP, passionate about how digita...

31st July 2019   |   3 minute read