Navigating Gen Z Insight Navigating Gen Z insight: honesty, kindness and fairness

A quick dose of fact-checking reveals many Gen Z claims you may have seen published to be little more than “fake news” with no basis in fact – a big problem for brands wanting to make smart deci...

30th October 2019   |   3 minute read

Navigating Gen Z Insight Navigating Gen Z insight: Physical wellness

This week we continue with our series of blogs, highlighting the insights from our latest report, which aims to help managers myth-bust the world of Gen Z. A quick dose of fact-checking reveals...

17th October 2019   |   3 minute read

Navigating Gen Z Insight Navigating Gen Z insight: Emotional Wellbeing

What do you know about the cohort of 2 billion teens, tweens and young adults born between 1997 and 2012? The answer is probably less than you thought. A quick dose of fact-checking reveals many Gen Z...

11th October 2019   |   3 minute read

Empathy-based Research

Empathy stats and facts for business

At Brand Genetics, we use empathy as a technique to help clients make better decisions. Empathy is a mental ability that allows us to see the world from someone else's perspective. This perspective-sh...

10th October 2019   |   3 minute read

Empathy-based Research

Empathy Quotes in Business

At Brand Genetics, we use empathy as a research technique to understand the emotional worlds of consumers. Empathy research helps our clients walk the consumer-closeness and consumer-centric talk. ...

9th October 2019   |   3 minute read

Empathy-based Research

Empathy defined (list of definitions)

At Brand Genetics, we use empathy as a qualitative research technique to help our clients understand their consumers. Applied empathy helps us reframe a challenge from a consumer perspective, and in d...

8th October 2019   |   3 minute read

Navigating Gen Z Insight Beyond Fake News – Navigating Gen Z insight

What do you know about the cohort of 2 billion teens, tweens and young adults born between 1997 and 2012? The answer is probably less than you thought. A quick dose of fact-checking reveals man...

3rd October 2019   |   3 minute read

Forward Thinking

Startup Stories: ESKA yoga

Combining her love for design and Yoga, Shivani Nirula founded ESKA in June 2014. A graduate of National Institute of Fashion Technology New Delhi and a keen Yoga practitioner, Shivani recognized the ...

9th August 2019   |   3 minute read

Forward Thinking

Startup Stories: Doc Abode

In this week’s blog, we speak to Doc Abode’s CEO, Dr Taz Aldawoud - a practising GP, and a former Digital Clinical Champion at NHS England.  As an entrepreneurial GP, passionate about how digita...

31st July 2019   |   3 minute read

Forward Thinking

Function and format steal the show at Imbibe Live 2019

The movement of mindfulness was under the spotlight at this year’s Imbibe Live- Europe’s largest beverage trade show. As always, the show continues to be the leading edge of what is disrupting the...

18th July 2019   |   3 minute read

Forward Thinking

Startup Stories: Hop King Pale Ale

In this week’s blog, we speak to Ben and Ludi Hopkinson, founders of Hop King beer, a disruptive start-up centred on creating a lifestyle beer brand. Living under the mantra of "Easy Drinking, Easil...

10th July 2019   |   3 minute read

Forward Thinking

Flavourful Function

This week we explore the final trend from our Middle Eastern food report [download here]. The report provides a cross-cultural viewpoint as to how this Middle Eastern influence is growing and identifi...

27th June 2019   |   3 minute read

Forward Thinking

Middle Eastern, not Mediterranean

Middle Eastern cuisine is increasingly influencing not just what, but also how we eat. While its dishes and tastes are becoming more widespread in the Western world, evidence suggests this is just the...

19th June 2019   |   3 minute read

Forward Thinking

Happily Halal

Middle Eastern cuisine is increasingly influencing not just what, but also how we eat. While its dishes and tastes are becoming more widespread in the Western world, evidence suggests this is just the...

12th June 2019   |   3 minute read

Forward Thinking

Middle Eastern Influencers

Middle Eastern cuisine is increasingly influencing not just what, but also how we eat. While its dishes and tastes are becoming more widespread in the Western world, evidence suggests this is just the...

30th May 2019   |   3 minute read

Forward Thinking

Dinner time diaspora

The first in a series of blogs from our latest report - that provides a cross-cultural viewpoint as to how Middle Eastern food influence and the 5 key trends set to shape the future of global food culture.

23rd May 2019   |   3 minute read

Forward Thinking

5 Key Middle Eastern Food trends changing the Western market

Western and indeed global food culture has undergone immense transformations over the past few decades. We now have a much greater awareness of foods impact on health, wellbeing and the need for susta...

16th May 2019   |   3 minute read

Forward Thinking

How can the Alcohol Industry become a positive force for gender identity?

From climate change to sexual harassment, the ways of the world are changing. One area these changes are particularly pronounced is gendered identity. In the last few years we have seen a shift from t...

26th April 2019   |   3 minute read

Forward Thinking

Identity, gender and the future of FMCG branding

At a time when fundamental assumptions about human identity are being called into question, we have embarked on an insight journey exploring what it means to be a human today. In this, we are creating...

17th April 2019   |   3 minute read

Forward Thinking

How to Appeal to Women: A closer look at Unconstrained Femininity

In a #MeToo era, women are increasingly challenging the way ‘feminine’ characteristics are portrayed and the fundamental assumptions that underpin them. This has huge implications for society in g...

15th March 2019   |   3 minute read