Country Insights

Rational Spending: China’s Changing Middle Class

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

20th September 2023   |   3 minute read

Premium Motivations & Codes Live Webinar: Reassuringly Expensive – How to Win in Premium

Is your brand looking to win with consumers in the competitive world of premium offerings? Sign up now for unique and evidence-based insight from brand leaders who have built and sustained premium ...

15th September 2023   |   3 minute read

Premium Motivations & Codes Reassuringly Expensive: The Hidden Consumer Motivations Driving Premium Perceptions

Want to understand what motivates consumers' perceptions of premium? Despite economic uncertainty and a global pandemic, the premium market has not just bucked the trend, but continued to grow! ...

15th August 2023   |   3 minute read

Uncategorised

The Imbibe speed read 2023

Imbibe continues to be one of the highlights of the UK alcohol innovation calendar. A prime chance to see new arrivals and the focus of importers, distributors, and brands alike. Couldn’t make it...

19th July 2023   |   3 minute read

Country Insights

The Rise of the Silver Economy

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

6th June 2023   |   3 minute read

Country Insights

Introduction to China’s “Super Apps”

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

17th March 2023   |   3 minute read

Country Insights

Exploring China’s City Tiers

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

17th March 2023   |   3 minute read

Country Insights

The Middle Kingdom: Collectivism in China

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

17th March 2023   |   3 minute read

Champions amidst crisis: how do consumers respond to economic pressures Champions amidst crisis: 10 ways consumers respond to economic pressures – and what brands should do about it

Rising costs, change and eroding consumer confidence. It’s not easy out there! The global pandemic rattled the world, and the economic aftermath continues to batter consumers. Combined with a yea...

3rd March 2023   |   3 minute read

Sports Fan Motivations Winning with fans: How brands can harness the power of sports fan motivations

Over 1.1 billion people watched the last Fifa World Cup Final. Far eclipsing the 206 million daily twitter users or 530 million who watched man's first step on the moon. This creates a significant ch...

17th February 2023   |   3 minute read

Speed Summaries

Speed Summary: Engaged – Designing for Behavior Change

Engaged: Designing for Behavior ChangeAuthor: Amy BucherPublisher: Rosenfeld MediaPublication: 2020 What's the secret to innovation success? Design for people's future self. People will spend ...

26th July 2022   |   3 minute read

Trust in the age of mistrust Breaching the void: Trust in the age of mistrust

Advertising without trust is just noise. Innovation without trust is obsolete. A brand without trust is just a commodity. Yet we find ourselves on a trust tightrope, a dangerous place for a bran...

22nd June 2022   |   3 minute read