The Laws of Human Nature It’s time to upgrade your innovations with the JTBD framework

Innovation is top of the agenda as brands and businesses look to accelerate into 2022. The good news is, we are here to help! Yet, too often innovators find themselves detached from the consumer re...

27th September 2021   |   3 minute read

Marketing Sustainability Marketing A Difference: A Brand Owner’s Guide To Motivating Sustainable Choices

  Encouraging buyers to put the planet first and make more sustainable choices has never been more important - yet often marketers struggle to channel good intentions into sustainable actions. ...

21st April 2021   |   3 minute read

Speed Summaries

Speed Summary: World Happiness Report 2021

World Happiness Report 2021Author: John F. Helliwell, Richard Layard, Jeffrey D. Sachs, Jan-Emmanuel De Neve, Lara B. Aknin, and Shun WangPublisher: UN Sustainable Development Solutions NetworkPu...

31st March 2021   |   3 minute read

The Laws of Human Nature Webinar: The Laws Of Human Nature Every Brand Needs To Know

Are you missing the big picture? Humans are hardwired to pay attention to the new, the different or the unusual, so in turbulent times it’s tempting to focus on what’s changing in the world. Ho...

1st March 2021   |   3 minute read

The Laws of Human Nature Insight report: The Laws of Human Nature

Humans are hardwired to pay attention to the new, the different or the unusual, so in turbulent times it’s tempting to focus on what’s changing in the world. However, by following this path you an...

25th January 2021   |   3 minute read

Speed Summaries

10 seminal books (and their speed summaries) for a deep insight into human nature and consumer behaviour.

During times that are uncertain and dynamic, it is tempting to focus on what’s changed and what’s changing. But counter-intuitively it is more worthwhile to understand what is likely to remain con...

12th October 2020   |   3 minute read

Forward Thinking

Three steps to thinking human-first for Tech Service Designers

“We don’t just use a digital product or service, we feel it. More and more, in moments of frustration, joy, curiosity, or surprise, we turn to technology to help, enhance, or share our experiences...

7th October 2020   |   3 minute read

Global consumer insight on Covid-19 Self Isolation … a privilege many can’t afford

We’re told uncategorically that staying at home and self-isolating is the only way to protect yourself and others from Covid-19. Most of us have been following these rules religiously at some point ...

5th August 2020   |   3 minute read

Global consumer insight on Covid-19 LatAm Consumer Insights on Covid 19

In recent weeks we have seen Latin America become the new epicenter of Covid-19. According to the Pan American Health Organization (PAHO), Latin America has surpassed Europe and the United States in t...

31st July 2020   |   3 minute read

Global consumer insight on Covid-19 The HIVE roundup, a summary of our 12-part series

Over the last 12 weeks the world has changed almost unrecognisably, something which continues to impact many parts of the globe. This profound disruption has sent ripples through consumer behaviour, f...

13th July 2020   |   3 minute read

Forward Thinking

What Human-first means for the business of content creation

The business of content was already a hot 2020 topic way before you mention the recent global events that have forced us into our homes and using streaming services more than ever. Disney bought ...

7th July 2020   |   3 minute read

Global consumer insight on Covid-19 How crisis can help you fuel growth: Applying Post-Traumatic Growth to Business

As we look ahead to reigniting growth in a post pandemic world we’ve been looking to understand how some people - and businesses - don't just survive crises, but end up turning them into a catalyst ...

3rd July 2020   |   3 minute read