All thoughts

Empathy Quotes in Business
At Brand Genetics, we use empathy as a research technique to understand the emotional worlds of consumers. Empathy research helps our clients walk the consumer-closeness and consumer-centric talk. ...
Startup Stories: ESKA yoga
Combining her love for design and Yoga, Shivani Nirula founded ESKA in June 2014. A graduate of National Institute of Fashion Technology New Delhi and a keen Yoga practitioner, Shivani recognized the ...
Startup Stories: Doc Abode
In this week’s blog, we speak to Doc Abode’s CEO, Dr Taz Aldawoud - a practising GP, and a former Digital Clinical Champion at NHS England.  As an entrepreneurial GP, passionate about how digita...
Startup Stories: Hop King Pale Ale
In this week’s blog, we speak to Ben and Ludi Hopkinson, founders of Hop King beer, a disruptive start-up centred on creating a lifestyle beer brand. Living under the mantra of "Easy Drinking, Easil...
Flavourful Function
This week we explore the final trend from our Middle Eastern food report [download here]. The report provides a cross-cultural viewpoint as to how this Middle Eastern influence is growing and identifi...
Middle Eastern, not Mediterranean
Middle Eastern cuisine is increasingly influencing not just what, but also how we eat. While its dishes and tastes are becoming more widespread in the Western world, evidence suggests this is just the...
Happily Halal
Middle Eastern cuisine is increasingly influencing not just what, but also how we eat. While its dishes and tastes are becoming more widespread in the Western world, evidence suggests this is just the...
Middle Eastern Influencers
Middle Eastern cuisine is increasingly influencing not just what, but also how we eat. While its dishes and tastes are becoming more widespread in the Western world, evidence suggests this is just the...
Dinner time diaspora

The first in a series of blogs from our latest report - that provides a cross-cultural viewpoint as to how Middle Eastern food influence and the 5 key trends set to shape the future of global food culture.

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