Human Experience

Blockchain beyond Bitcoin… what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading all about blockchain and its various applications, and a few unorthodox insights have caught our eye… It seems that ever since blockchain was first ...

25th May 2018   |   3 minute read

Forward Thinking

Food Pioneers – Learning from the Innovators

As an innovation business, we are always inspired by stories from real innovators – so we were spoiled for choice at yesterday’s Food & Drink Innovation Network event, Food Pioneers. Fraser D...

23rd May 2018   |   3 minute read

Human Experience

Cognitive bias and consumer research… what we’ve been reading this week at Brand Genetics

We’ve been reading all about cognitive biases and a few revealing insights have caught our eye… What are cognitive biases? To help deal with the complexity around us, our brains often use mental s...

21st May 2018   |   3 minute read

Human Experience

The Future of Money… what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading all about the future of money and a few unorthodox insights have caught our eye… An increasing desire for transparency, simplicity, and ease is driv...

10th May 2018   |   3 minute read

Human Experience

The future of gamification… what we’ve been reading this week at Brand Genetics

We’ve been reading all about gamification and a few revealing insights have caught our eye… Gamification has been on the agenda for a while, but a recent report by JWT looking at its use for soc...

30th April 2018   |   3 minute read

Forward Thinking

World Book Day: What we’re reading at Brand Genetics

To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. Here is what we love and why… 1. ...

27th April 2018   |   3 minute read

Forward Thinking

What’s in a name? Determining your innovation’s destiny

One of my favourite ideas is the concept of nominative determinism: that you are more likely to gravitate to a job, hobby or location if it ‘fits’ your name. The theory suggests you’re more like...

19th April 2018   |   3 minute read

Human Experience

Problem solving for problem solving… what we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading all about different approaches to problem solving, and a few unorthodox insights have caught our eye… Problem solving has become a bit of a catch-al...

17th April 2018   |   3 minute read

Human Experience

Brand purpose or community-building?… what we’ve been reading this week at Brand Genetics

We’ve been reading all about brand purpose and the power of brand communities and a few revealing insights have caught our eye… Brands often get a bad reputation.  As symbols of commercialism m...

10th April 2018   |   3 minute read

Human Experience

Big data and personality profiling… what’ve we’ve been reading this week at Brand Genetics

We’ve been reading all about the Cambridge Analytica files and a few unorthodox insights have caught our eye… While we’re not going to touch on the heated debate itself (for background, see he...

29th March 2018   |   3 minute read

Forward Thinking

The New Premium: Redefining Value in the Experience Economy

Walking down any high-street or supermarket grocery aisle it’s not hard to see how dramatically the world of branding and advertising has changed over the last few decades. The never-ending sea of n...

28th March 2018   |   3 minute read

Human Experience

Plastic-free supermarkets and sustainable Lego…What we’ve been reading this week at Brand Genetics

This week at Brand Genetics we’ve been reading all about sustainability and a few unorthodox insights have caught our eye… Sustainability has been on the political agenda for a while, but more re...

19th March 2018   |   3 minute read