Forward Thinking

‘Innovate or Die’: the challenge of disruptive innovation

Playing it safe is not safe anymore... that's the key lesson from Lean Startup author Eric Ries' interview with McKinsey, the global management consultancy. In a world where, any kid with $1,000 in th...

7th July 2014   |   3 minute read

Forward Thinking

Use your Past as a Springboard to the Future

Everyone talks about the accelerated rate of change and the overwhelming complexity of the world today: how to make sense of it, effectively adapt and avoid being left behind. But the focus should re...

2nd July 2014   |   3 minute read

Forward Thinking

Hitting the Sweet Spot – Understanding Your Target Audience

We have been intrigued by Maria Sharapova’s new range of sweets, the aptly named Sugarpova gummy candies.  “I’m competitive,” says the best-paid sportswoman on the planet, “and I want to be...

29th June 2014   |   3 minute read

Forward Thinking

Google Glass Now On Sale in UK – Market Research Applications

Google's smart specs - Glass - are now freely available to purchase in the UK for £1000, including frames - although not the 13 new Diane Von Furstenberg Frames or Shades for Google Glass also laun...

25th June 2014   |   3 minute read

Speed Summaries

Think Like a Freak [Speed Summary]

Think Like a Freak: How to Think Smarter About Almost Everything Author: Steven Levitt and Stephen J. Dubner Publisher: William Morrow Publication date: 2014 Moving from description to prescript...

17th June 2014   |   3 minute read

Speed Summaries

Superfreakonomics [Speed Summary]

Superfreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance Author: Steven Levitt and Stephen J. Dubner Publisher: William Morrow Publication date:...

16th June 2014   |   3 minute read

Speed Summaries

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything [Speed Summary]

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything Author: Steven Levitt and journalist Stephen J. Dubner Publisher: William Morrow Publication date: 2005 Before summarising ...

15th June 2014   |   3 minute read

Forward Thinking

Curiosity – Innovation depends on it

As young children we start to observe the world to make sense of it. We’re not afraid to ask questions that feed our natural curiosity about life. Somewhere down the line, possibly in the classroom...

11th June 2014   |   3 minute read

Forward Thinking

How to get consumers to pay more for your innovation

Dan Ariely is one of the most influential thinkers in the world today and a leader in the field of behavioural economics (he's also founder of the wonderfully named 'Center for Advanced Hindsight'). A...

29th May 2014   |   3 minute read

Forward Thinking

Brand Genetics chairs the Global Innovation Forum 2014

We believe that in the world of innovation it's vital to keep exposing yourself to new ideas and influences in order to find the new connections that spark  ideas and opportunities. But don't just ...

21st May 2014   |   3 minute read

Forward Thinking

Four Innovation lessons from the San Francisco 49ers

At Brand Genetics we believe change happens at the edges. So just as we challenge our clients to look beyond the mainstream to spot opportunities, we also keep our ears pricked for new lessons fr...

15th May 2014   |   3 minute read

Forward Thinking

Using constraints to inspire breakthrough innovation

Delta Airways has just opened it's 'Innovation Class' for business. If you haven't heard of it, Delta's idea is that as they already fly 'some of the smartest people in the world', these leaders coul...

3rd April 2014   |   3 minute read