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Showing 209 results
Thinking, Fast and Slow [Speed Summary]
Thinking, Fast and Slow Author: Daniel Kahneman Publisher: Allen Lane Publication: 2011 How persuasive is your marketing? If you're thinking about persuasion in marketing in terms of rational...
10th April 2012   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
Trade-off: Why Some Things Catch On, and Others Don’t
Trade-off: What Some Things Catch On, and Others Don't Author: Kevin Maney Publisher: Broadway Publication: 2010 Will your new brand or product catch on? It all depends on whether you're a 'high-f...
1st February 2012   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
The Truth About What Consumers Want (Part 2)
The Truth About What Customers Want Author: Michael Solomon Publisher: FT Press Publication: 2009 Marketing is about satisfying needs, but in order to do that you need to understand needs.  To he...
12th June 2011   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
The Truth About What Customers Want
The Truth About What Customers Want Author: Michael Solomon Publisher: FT Press Publication: 2009 Marketing is about satisfying needs, but in order to do that you need to understand needs.  To he...
26th April 2011   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour
Enchantment: The Art of Changing Hearts, Minds, and Actions
Enchantment: The Art of Changing Hearts, Minds, and Actions Author: Guy Kawasaki Publisher: Portfolio/Penguin Publication: 2011 (March 3rd) One part Dale Carnegie, one part Robert Cialdini, and on...
29th March 2011   |   New data driven insights revealing hidden truths about GLP-1 users and their changing behaviour

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