The Future of Femininity How to Appeal to Women: A closer look at Powerful Femininity

Catalysed by social, political and cultural change, women are increasingly challenging the way ‘feminine’ characteristics are portrayed and the fundamental assumptions that underpin them. This has...

18th February 2019   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: Heartificial Empathy

Heartificial Empathy: Putting Heart into Business and Artificial IntelligenceAuthor: Minter DialPublisher: DigitalProofPublication: 2018 What can computers teach humans about empathy? In Hear...

14th February 2019   |   3 minute read

The Future of Femininity How to Appeal To Women: an interview with Dr. Meredith Jones

Dr. Meredith Jones is a reader in Gender and Media Studies at Brunel University. She has spent the past fifteen years exploring our relationship to cosmetic surgeries and the purchase of femininity. A...

13th February 2019   |   3 minute read

The Future of Femininity How to Appeal to Women: A closer look at Hyper Femininity

Catalysed by social, political and cultural change, women are increasingly challenging the way ‘feminine’ characteristics are portrayed and the fundamental assumptions that underpin them.  This h...

11th February 2019   |   3 minute read

Forward Thinking

A hybrid pool of skills intent on understanding the future: Meet Lesley Salem – the new Insight and Innovation director at Brand Genetics

Maslow once said, “If the only tool you have is a hammer, you start to treat everything as if it were a nail”. Well, fortunately, the newest Brand Genetics recruit Lesley Salem has a tool for a...

8th February 2019   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: The Empathy Effect

The Empathy Effect: 7 Neuroscience-Based Keys for Transforming the Way We Live, Love, Work, and Connect Across DifferencesAuthor: Dr. Helen Riess Publisher: Sounds TruePublication: 2018 What i...

7th February 2019   |   3 minute read

The Future of Femininity Fourth Wave Feminism & Beyond: Why Traditional Depictions of Femininity Are Being Rejected

The persistent pressure of feminism has changed both perceptions and the realities of  Womanhood hugely over the last 150 years. More recently the #MeToo movement has further challenged many of our ...

6th February 2019   |   3 minute read

Forward Thinking

Strategy meets Empathy. Meet Fiona Barnett – the new Director of Strategy at Brand Genetics

For some people, "home" means the same house, in the same town since the day they were born, but not Fiona.  For her, "home" means everything from Borneo to rural Scotland.  As a result of t...

1st February 2019   |   3 minute read

The Future of Femininity What do women want from marketing in a #MeToo era?

The #MeToo movement has catalyzed social change, challenging our understanding of gender roles and female stereotypes. There is greater uncertainty today than ever before about what it means to be a w...

31st January 2019   |   3 minute read

Forward Thinking

How are CES innovations designing for human happiness?

Here at Brand Genetics, we believe the best innovation has people’s happiness and wellbeing in mind. With CES 2019 a hotbed for tech progress and ‘the next big thing’ we review this year’...

25th January 2019   |   3 minute read

Modern Masculinity Man Down: The Future of Masculinity with Dr. Paul Marsden

Having worked closely with Brand Genetics for several years, Dr. Paul Marsden has been a central part of our campaign exploring modern masculinity. Recently, he took the time to share his thoughts on...

8th December 2018   |   3 minute read

Modern Masculinity What does it mean to be a man today?

In the wake of wider social change, traditional concepts of masculinity are under fire.  Witness the rising debate around the relevance of gender and gender roles, and movements like #metoo. Many men...

8th November 2018   |   3 minute read