Cada cliente e cada projeto são únicos

Cada cliente e cada projeto são únicos

Insight + Humano

Do insight de consumo à verdade humana

O que une a humanidade é mais forte do que aquilo que a divide: assim, buscamos as verdades humanas mais profundas que atravessam culturas e mercados — usando técnicas científicas e empáticas para superar o desafio do “não sei dizer, não vou dizer”

Estas percepções são reveladoras e podem oferecer novas perspectivas sobre questões antigas. Elas também conferem maior previsibilidade e são melhores para orientar a estratégia em um mundo volátil e em mudança

INSIGHTS + HUMANOS EM AÇÃO

Ajudamos o maior fabricante de cerveja do mundo a compreender as necessidades emergentes e a dinâmica das categorias da cerveja sem álcool a fim de orientar a entrada no mercado, a estratégia de desenvolvimento e a inovação futura

O nosso conjunto de ferramentas inclui

01

Modelos Psicológicos

Conhecimento científico para chegar nas motivações humanas mais profundas e não ditas
02

Conversas Com Os Consumidores

Entrevistas e discussões usando abordagens empáticas para colher insights emocionais ricos e revelar necessidades ocultas
03

Digital Insight

Extrair percepções humanas da riqueza de dados existentes online, revelando comportamentos reais e aspirações
04

Pensamento Antecipatório

Um conjunto de ferramentas de metodologias prospectivas diversificadas e complementares (inc. "Delphi" e planejamento de cenários) para mapear possíveis futuros

Human-First Innovation

From product-focused to human-centred

Humans are goal-driven. For innovation that resonates more deeply with an audience, we must discover and define their real ‘jobs-to-be-done’ (the bigger goals & motivations) and then understand how your brand can enable people to achieve them

By developing more positive innovations – innovations designed for human happiness and wellbeing – we deliver a strong competitive advantage. And, by rooting the innovation in deep-seated human motivations they are more future-proofed against an ever-changing world

HUMAN-FIRST INNOVATION IN ACTION

We helped the world’s largest privately-owned spirits company create the next generation of luxury limited editions to meet the needs of tomorrow’s high net worth consumers

Our toolkit includes

01

Northstar Vision

Guide strategic innovation by defining brands’ 
role in addressing core human needs in a 
changing world
02

Growth Workshops

Inspiring sessions grounded in the science of creativity to help teams unlock new opportunities
03

Agile Innovation

Co-create alongside early adopters and experts to evolve innovation ideas and get further, faster
04

Innovation Blueprints & Concepts

Create clear consumer-centric briefs for successful innovation, brought to life ready to brief teams and succeed in quant

Human-First Impact

From project delivery to human engagement

To create real impact we work to engage internal audiences emotionally and rationally – telling human stories and bringing findings to life to drive empathy, moving and catalysing stakeholders to drive change with confidence

By de-averaging the data, we tell more motivating human stories that engage the emotions and grab attention, aligning teams around a clear purpose and vision

HUMAN-FIRST IMPACT IN ACTION

We helped the global leader in home care shape its future roadmap for a connected world with an immersive ‘house of the future’ experience

Our toolkit includes

01

Stakeholder Management

Working to understand, engage and influence key stakeholders from start to finish to drive alignment on outcomes
02

High-Impact Delivery

Embed outcomes with dynamic debriefs, interactive workshops, engaging documents, podcasts and documentaries
03

Consumer Closeness Experiences

Enhance understanding and engagement by getting stakeholders to walk in their consumers’ shoes
04

Human First Training

Equip your team with the human first frameworks and tools to transform your innovation and creative abilities

Our Global CMO describes your consumer
strategy as the best strategic deck he has
ever seen.

Global Insights Director
AB InBev

You guys are my dream team!

Panasonic
Head of Insight and Innovation

Best research experience EVER! Met all my expectations! Thoroughly enlightening!

RB
Global Marketing Director