Newsroom
A Brand Genetics é uma consultoria estratégica global especializada em pesquisa qualitativa e métodos mistos. Trabalhamos com empresas líderes nos setores de FMCG, CPG, Saúde e Bem-Estar, Tecnologia, Indústria Farmacêutica, Esportes e Serviços Financeiros para decifrar o DNA do comportamento humano e revelar oportunidades ocultas de crescimento comercial. Nossa maior experiência está nos mercados de FMCG e CPG, e nossas metodologias comportamentais se aplicam a qualquer setor em que compreender as reais decisões humanas seja a diferença entre crescimento e estagnação.
Biografias da Liderança
Tom Ellis
CEO
Chairman of the Global Innovation Forum, Innovator & brand strategist with experience across a wide range of clients and categories. Previously MD of brand & innovation consultancy Big Green Door, and Director of Strategy & Research at brand agency 1HQ.
Kit de Marca da Brand Genetics
With offices in London, New York and Rio we work across the globe with the world’s biggest brands: ABInBev, Diageo, Google, Kellanova, Kenvue, Mars, Meta, Mondelez, Nestle, PepsiCo, Reckitt, Suntory and Unilever.
Our proprietary evidence-based and science-backed approach enables us to decode the complex DNA strands of human behaviour (Drivers, eNablers, Abilities) revealing the hidden forces driving what people do, why they do it and where opportunities lie to unlock growth.
Drivers: The underlying motivations, habits, and emotions behind behaviour
eNnablers: The norms, resources and environments that facilitate (or prevent) behaviour
Abilities: The skills and knowledge levels of individuals, groups and markets
Do you need to go deeper and get beyond the obvious? Do you want to transform consumer understanding into competitive advantage and growth? Get in touch today.
Atuamos globalmente com as maiores marcas do mundo para revelar as forças que impulsionam o que as pessoas fazem e por que o fazem, bem como onde residem as oportunidades para destravar o crescimento.
